The document provides tips for designing holiday-themed homepage banners for e-commerce websites, emphasizing the importance of festive visuals, appropriate color schemes, and readable typography. It suggests creating concise, curiosity-inducing messages that highlight special offers, along with a clear call to action and a sense of urgency to encourage shoppers to act. Additionally, it advises balancing content to maintain readability and visual appeal without cluttering the banner.

1. GREAT
BANNER DESIGN
E C O M M E R C E
Useful tips for holiday themed home page banner
design
e C o m m e r c e U X D e s i g n a M i n e W h a t i n i t i a t i v e

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Jazz up your banner
Make your banner festive, fun to look at and visually appealing to attract your shoppers’ attention.
Choose a background that gets your shoppers in the holiday spirit. Bokeh, glitter, snowflakes,
snowy, gingham or vintage backgrounds are some of the more common trends on holiday themed
homepage banners.
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3. 2e c o m m e r c e u x d e s i g n . c o m
Choose the right color scheme. A single color scheme in-line with your website background is a
good choice. If you opt for two or three colors, choose complementary colors to give a professional
appeal to your banner. Here are a few good wintery options.
Using appropriate typography is equally important. Add a little seasonal flair to your fonts. Also, the
style needs to be instantly readable as well. It’s good to limit to two fonts.

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Create a curiosity-
inducing message
Keep your message short and concise. Don’t
fill the banner completely with text. Create
a catchy phrase that will attract holiday
shoppers. Shoppers expect to get offers
during holidays. So, highlight special offers.
It should stand out and be the first thing
your users are attracted to. Things like “Buy
1 Get 1”, “50% Off”, “Free Shipping”, “Gift
Wrapping”, “Holiday Blowout”, etc…
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Read on to find out how a Shopify based luxury retailer increased
their landing page conversion by 200%.
L E A R N M O R E

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Include a clear Call to
Action
This should be an essential part of your
holiday banner. It should prompt users to
click on it and clearly let your shoppers know
what you want them to do. The best location
for the cta is typically the right hand side
of the banner (though its not critical). Get
attention to your call to action by increasing
the contrast or by giving it a festive theme.
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See how a large fashion retailer used MineWhat to reduce exit rates
on their Out of stock pages by 2%.
L E A R N M O R E

6. 5e c o m m e r c e u x d e s i g n . c o m
Create urgency
Add a sense of urgency to your visitor’s shopping experience by placing deadlines like “Offer Ends in
3 Days”, “Today Only”, “Order by Thursday”, etc to make them act now rather than never.
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As the days count down to the last possible moment to place online orders for delivery during
holidays, presenting a count down is an effective way to push your visitors to take action.
Average order value increased by 26%. Read on to find out more on
how we helped.
L E A R N M O R E

8. 7e c o m m e r c e u x d e s i g n . c o m
Balance out the content
Giving your banner a festive theme shouldn’t
clutter it. It should be simple as well. Use
the available space in an attractive way. The
background image you use should have room
to integrate your holiday message without
making it difficult to read. When designing
your banner you might experiment with
different styles, but don’t mix them together.
Choose a single design. Avoid conflicts like
using a photograph and a cartoon or black
and white in one area and neon colors in
another.
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9. P O W E R E D B Y
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