1. Bobby Daryani
Mia Mejia

2. Short Background

3. Floriculture Industry

5. • Dedicated to giving people the best selection of
floral and miscellaneous products at affordable but
competitive cost.
• Provides a knowledgeable and customer-focused
staff.
• Offers fast and efficient services.

6. S.W.O.T Analysis

7. Strengths

8. Weaknesses

9. Opportunities

10. Threats

11. Strategies of the
Competitors

12. • No delivery charges in selected areas
• Flowers are already categorized by occasions
• Has a wide variety of exotic flowers
• Has a category for new babies
WEAK SPOT:
• Doesn’t have wedding packages

13. • Live chat system
• Has wedding packages
• Has a standard delivery price
• Has a singing telegraphs
• Customers can create their accounts

14. • Buy a dozen roses, free Ferrero Rocher chocolate
• Has wedding packages
• Provides other add ons, i.e. balloons
• Has a return policy
• Customers can create their accounts

15. MARKETING STRATEGIES

16. Buy 2 dozen
of flowers, get
a box of Royce
for free

17. REWARD
CARD

18. Customers get a
discount for
chocolates when
they purchase
flowers

19. We have
return AND
refund policy

20. Free delivery
for a certain
amount of
flowers

21. FAQS
Check this out bobby. Super nice
http://agrobasis.com/2012/01/10-reasons-to-invest-in-a-flower-business/

22. **Pictures?
1. Small scale 2. HIGH ROI!

23. 3. Low costs of 4. Easy deployment on
production the market

24. 5. Low personnel 6. Low space
requirements requirements

25. 7. No need for expensive 8. Flexible growing
specialized tools and conditions
machinery

26. 9. Less toxic environment 10. The working
environment