The document provides an overview of the ecommerce industry. It discusses key topics such as ecommerce participants, features, marketing strategies, challenges and sales projections. Emerging trends in the industry include increased loyalty through augmented reality, double-digit growth in ecommerce sales reaching $4 trillion by 2020, and mobile ecommerce generating 40% of revenue. The document also outlines the ecommerce business model and environment, and lists solutions to drive sales.
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Ecommerce Marketing Strategy
Ecommerce Participants
Ecommerce Features
Ecommerce Marketing Solutions
Ecommerce Challenges
Ecommerce Sales Projections Worldwide
Ecommerce Key Growth Drivers
Ecommerce Environment
Ecommerce Business Model
Emerging Ecommerce Industry Trends
Ecommerce Industry Outline
Content
3. United States
Japan
Asian
Ecommerce Industry Outline
3
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32
(<1%)
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This slide shows
ecommerce world
wide growth among
various global
markets.
European Union
228
(20%)
26
(7%)
China
193
(25%)
251
(25%)
4. Emerging Ecommerce Industry Trends
4
Increase Loyalty
Growth in E-Commerce
Voice Assistants
Mobile E-Commerce
70% people are expected to be more loyal to brand
incorporating AR as part of their shopping experience.
Ecommerce sector is expected to see double – digit growth until
2020 when sales will exceed $ 4 trillion.
Ecommerce sector is expected to see double – digit
growth until 2020 when sales will exceed $ 4 trillion.
In 2018, mobile ecommerce is expected to generate $600 million
and that 40% of all ecommerce revenue will come from mobile
over the next year .
This slide depicts
the growing trends
of various
ecommerce firms.
5. Ecommerce Sales Projections Worldwide
5
Cross Border Retail E Commerce Sales
Worldwide (2021F)
4500$BLN
Capitalization of Retail. Global (2021F)
4$BLN
Retail E-commerce Sales Worldwide (2021F)
650$BLN
This slide presents
the global
ecommerce sales
figures for user’s
general insights.
6. Ecommerce Key Growth Drivers
6
This slide shows the
various ecommerce
drivers that have a
major impact on
performance of
ecommerce industry.
• Decreased real estate costs; investment funds as far as rentals, energy costs,
worker costs and so forth.
• Reduced stock expenses with shift from inventory-led models is to commercial
center models.
Lower Operational Costs
• Web interface making it easier to connect with non metro areas.
• Driving e commerce players asserting 50% to 60% of incomes from T2/T3 areas.
Wider Customer Reach
• Web entrance, rising broadband speeds facilitating development.
• Mobile data clients in country is required to build four times to achieve 1200 million by
2018.
Increasing Internet Penetration
• Clients in developing markets hoping to purchase established international brands.
• Increase in worldwide transportation adding to cross border e-commerce growth.
Rise in Demand for Global Product
7. Ecommerce Environment
7
This slide shows the
various factors that
impact the functioning
of ecommerce
industries.
Competitors
Partners
Communities
Legal /
Regulation
Technology
Economic
Force
Work Force
E-Business
Customers/
Clients
8. Ecommerce Business Model
8
Customer
Buys
Your
Website
You Supplier Ships
to the Customers
You Pay the
Supplier
You
Get Paid
Ecommerce Model
This slide depicts the
general ecommerce
business model and
shows payment
transaction process.
9. Ecommerce Business Model This slide depicts the
ecommerce business
model structure and
shows the relations
and transactions
between various
ecommerce parties.
Shipping
Clients Place Orders Vendors Receive Orders
VendorsClients
Magento Marketplace
9
10. Ecommerce Marketing Strategy
10
Key Partner Key Activities Value Proposition Customer Relationship Customer Segment
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Key Resources Channels
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Cost Structure Revenue Streams
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This slide shows
the various
components/eleme
nts/parties involved
in an ecommerce
marketing strategy
for user reference.
11. Ecommerce Participants
11
B2B B2C B2G
Business to business
• PayPal (and B2C, “ B2B2C”)
• Optize (and B2C)
• Alibaba group
Business to consumer
• Amazon
• Freshdirect
• Zynga (and C2C)
Business to government
“E - Procurement”
C2B C2C C2G
Consumers to business
• Zonzoo
• Fotolia
• Google Adsense
Consumers to customer
• Prosper (“P2P”)
• EBay
• Facebook
Citizen to government
Agencia Tributaries(Tax Agency Online)
G2B G2C G2G
Government to business “E-
Government”
• AEPM
• Certificado digital
Government to citizen “
E - Government”
• EDNI
• Usa.gov(also G2B)
Government to government
• Government Gateway
• Schengen Information System
This slide shows the
list of multiple
ecommerce
participants for user
reference.
13. Ecommerce Marketing Solutions
13
Ecommerce
Marketing
Solutions
Social Media Marketing
Web Design & Development
Paid Search Optimization
Affiliate Marketing
Mobile CommerceGoogle Shopping & Amazon Data Feeds
Conversion Rate Optimization
Email Marketing
SEO & Content Marketing
This slide list down
the various
ecommerce solutions
for user in order to
drive firm’s sale.
14. Ecommerce Challenges
14
Poor Knowledge
and Awareness
Tax
Security
Logistics and
Shipment Services
Online
Security
Online
Transaction
Touch and
Feel”
Factors
Fear
Factor
Cash on
Delivery
E-Commerce
Challenges
This slide depicts
the various
challenges that are
faced by ecommerce
industries
worldwide.
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CalvinSmith
CEO
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SofiaBanks
General Manager
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AnitaDoe
Editor
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Our Best Team
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Vision
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Success
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Idea
Our Goal
18. Comparison
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060504
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