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Michał Kreczmar
E-commerce Director
Hypermedia, Dentsu Aegis Network
Jak zarabiać w digitalu czyli
XXX modeli biznesowych
...
If you can't understand the new world
of digital, fire yourself
George Colony
CEO Forrester
understand / beeing digital / native
Business Model
How all aspects of your business fit, or contribute to sustainable success. How the
company creates and del...
Bricks and clicks business model
Collective business models
Cutting out the middleman
Direct sales model
Distribution busi...
Business Model – digital moving to core
Michael Rappa, North Carolina State University
Disney, Rovio
Apple
People, service...
Apple
Snapchat
Nespresso,
Amazon DRS
Philips' pay-
per-lux
Business Model – loading, loading, loading
Localized low-cost
On-off experience
Beyond advertising
Markets are conversatio...
Rocket Internet have developed a unique
skill in taking existing business models and
replicates them in a foreign market. ...
https://hbr.org/2015/12/what-is-disruptive-innovation
Low-end opportunity? Taxi service providers had
overshot the needs o...
REMIX CULTURE
90% of business
model innovations
is a recombination
of 55 business
model patterns
Revenue Model
Aspect of the business model - method or process by which you intend of extracting
money from the market for...
Display Ads - Yahoo!
Search Ads - Google
Text Ads - Google
Video Ads - Hulu
Audio Ads - Pandora
Promoted Content - Twitter...
Retailing - Zappos
Marketplace - Etsy
Crowdsourced Marketplace - Threadless
Excess Capacity Markets - Uber, AirBnB
Vertica...
Fullfilment - Amazon
Bank Transfer - Dwolla
Acquiring Processing - Paymentech
Payment Gateways: Mobile - Braintree
Merchan...
Peer-to-Peer Lending - Lending Club
Peer-to-Peer Gambling - BetFair
Peer-to-peer buying - Etsy
Peer-to-peer insurance/home...
Per Seat License - Sencha
Per Device/Server License - QlikView
Per Application instance - Adobe Photoshop
Per Site License...
Paid App Downloads - WhatsApp
In-app purchases - Zynga Poker
In-app subscriptions - NY Times app
Advertising - Flurry, AdM...
55 business model patterns
*
90 revenue generation models
-----------------------------------------
= 4950
*
10%
= ~500
Monkey hitting keys at
random on a typewriter
keybord for an infinite
amount of time will almost
surely type a given text,...
In today’s climate, it’s best to assume that
most business models, even successful ones,
will have a short lifespan.
Alex ...
Michał Kreczmar
E-commerce Director
Hypermedia, Dentsu Aegis Network
M.Kreczmar@hypermedia.pl
facebook.com/krecz
pl.linked...
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Jak zarabiac w digitalu czyli xxx modeli biznesowych generujacych przychody

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From business model to revenue model. Digital disrupting traditional business models. Examples of new revenue models

Published in: Business
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Jak zarabiac w digitalu czyli xxx modeli biznesowych generujacych przychody

  1. 1. Michał Kreczmar E-commerce Director Hypermedia, Dentsu Aegis Network Jak zarabiać w digitalu czyli XXX modeli biznesowych generujących przychody Hans-Peter Feldmann $100,000 room, Guggenheim
  2. 2. If you can't understand the new world of digital, fire yourself George Colony CEO Forrester
  3. 3. understand / beeing digital / native
  4. 4. Business Model How all aspects of your business fit, or contribute to sustainable success. How the company creates and delivers value to its customers, the ways in which the company will earn a profit, which key components will be utilized and which key processes the company will incorporate.
  5. 5. Bricks and clicks business model Collective business models Cutting out the middleman Direct sales model Distribution business models Value-added reseller Fee in, free out Franchise Sourcing business Freemium business model Pay what you can (PWYC) Auction business model All-in-one business model Chemical Leasing Low-cost carrier business model Loyalty business models Monopolistic business model Multi-level marketing business model Network effects business model Online auction business model Online content business model Online media cooperative Premium business model Professional open-source model Pyramid scheme business model Razor and blades business model Servitization of products business model Subscription business model Wikipedia Business Model - digital enablers Company supplies a substance for a specific service, but retains ownership of the chemical Lead gen, rezerwacje, bilety
  6. 6. Business Model – digital moving to core Michael Rappa, North Carolina State University Disney, Rovio Apple People, services, O2O, on demand Brokerage: Marketplace Exchange, Buy/Sell Fulfillment, Demand Collection System, Auction Broker, Transaction Broker, Distributor, Search Agent, Virtual Marketplace Advertising: Portal, Classifieds, User Registration, Query-based Paid Placement, Contextual Advertising / Behavioral Marketing, Content-Targeted Advertising, Intromercials, Ultramercials Infomediary: Advertising Networks, Audience Measurement Services, Incentive Marketing, Metamediary Merchant: Virtual Merchant, Catalog Merchant, Click and Mortar, Bit Vendor Manufacturer (Direct): Purchase, Lease, License, Brand Integrated Content Affiliate: Banner Exchange, Pay-per-click, Revenue Sharing Community: Open Source, Open Content, Public Broadcasting, Social Networking Services Subscription: Content Services, Person-to-Person Networking Services, Trust Services, Internet Services Providers Utility: Metered Usage, Metered Subscriptions
  7. 7. Apple Snapchat Nespresso, Amazon DRS Philips' pay- per-lux
  8. 8. Business Model – loading, loading, loading Localized low-cost On-off experience Beyond advertising Markets are conversations Low-budget innovation Community-funded Sustainability-focused Twisted freemium Unlimited niches In-crowd customers Thesis, Trendwatching wszystko dla wszystkich wszędzie Każdy sygnał to transakcja Millenials DeerMedia Free Hypermarket Experience On Demand Ecosystem … Tesla, Disney World Apple, Google
  9. 9. Rocket Internet have developed a unique skill in taking existing business models and replicates them in a foreign market. Think about cultural, legal, geographic, economic, institutional and other ways in which countries differ. The trick is to know which ones matter for a specific business model and which ones don’t. Some models are very culturally sensitive - fashion and dating, while others are extremely sensitive to legal issues, like Uber and Lyft. Exequiel Hernandez Wharton University
  10. 10. https://hbr.org/2015/12/what-is-disruptive-innovation Low-end opportunity? Taxi service providers had overshot the needs of a customers by making cabs too plentiful, too easy to use and too clean. Target nonconsumers? Existing alternatives expensive or inconvenient that users took public transit or drove themselves instead: launched in San Francisco (well- served taxi market), customers were people already in the habit of hiring rides. Uber has been increasing total demand - that’s what happens when you develop a better, less-expensive solution to a widespread customer need. Disrupters START by appealing to low-end or unserved consumers and then migrate to the mainstream market. Uber has gone in exactly the opposite direction: building a position in the mainstream market first and subsequently appealing to historically overlooked segments. Most of the elements of Uber’s strategy seem to be sustaining innovations. Disruptive innovation & business models
  11. 11. REMIX CULTURE 90% of business model innovations is a recombination of 55 business model patterns
  12. 12. Revenue Model Aspect of the business model - method or process by which you intend of extracting money from the market for value you are providing. System design by which a business monetizes its services. Identifies which revenue source to pursue, what value to offer, how to price the value, and who pays for the value.
  13. 13. Display Ads - Yahoo! Search Ads - Google Text Ads - Google Video Ads - Hulu Audio Ads - Pandora Promoted Content - Twitter, Tumblr Paid content links - Outbrain Recruitment Ads - LinkedIn Lead Generation - MoneySuperMarket, ZocDoc Affiliate Fees - Amazon Affiliate Program Classifieds - Craiglist Featured listings - Yelp, Super Pages Email Ads - Yahoo, MSN, Gmail Ad Retargeting - Criteo Real-time Intent Ad Delivery Location-based offers - Foursquare Sponsorships / Site Takeovers - Pandora Fred Wilson, Union Square Ventures Advertising
  14. 14. Retailing - Zappos Marketplace - Etsy Crowdsourced Marketplace - Threadless Excess Capacity Markets - Uber, AirBnB Vertically Integrated Commerce - Warby Parker Aggregator - Lastminute.com Flash Sales - Gilt Groupe, Vente Privee Group buying - Groupon Digital goods / downloads - iTunes Virtual goods - Zynga Training – Coursera Pay what you want - Radiohead Commission - SharesPost Commission per order - Seamless, GrubHub Auction - eBay Reverse Auction - Priceline Barter for services - SwapRight Fred Wilson, Union Square Ventures Commerce
  15. 15. Fullfilment - Amazon Bank Transfer - Dwolla Acquiring Processing - Paymentech Payment Gateways: Mobile - Braintree Merchant Acquiring - PayPal (Online / Offline), Stripe (Online), Square (Offline) Intermediary - IP Commerce (POS 2.0), CardSpring Bank Depository Offering - Simple, Movenbank (spread on average deposits) Bank Card Issuance - Simple (interchange fee per transaction) Messaging - Peer-to-Peer SMS, IM, Group Messaging Telephony - termination/origination in public telephony networks (skype out/in) Telephony - termination/origination within private telephony cloud (native skype) Platform Monetization ("Tax") - Facebook Credits; iO6 30% cut Fred Wilson, Union Square Ventures Transaction processing
  16. 16. Peer-to-Peer Lending - Lending Club Peer-to-Peer Gambling - BetFair Peer-to-peer buying - Etsy Peer-to-peer insurance/home/car - ?? Peer-to-peer computing - Seti Peer-to-peer service - Mechanical Turk, TaskRabbit Peer-to-peer Mobile WiFi/Tethering - ?? Software as a Service (SAAS) - Salesforce Service as a Service - Shopify Content as a Service - Spotify, Netflix Infrastructure/Platform As A Service - AWS Freemium SAAS - Dropbox Donations - Wikipedia Sampling - Birchbox Membership Services - Amazon Prime Support and Maintenance - 10gen, Red Hat Paywall - NYTimes Voice and video-conferencing - Uberconference Fred Wilson, Union Square Ventures Subscription Peer to peer
  17. 17. Per Seat License - Sencha Per Device/Server License - QlikView Per Application instance - Adobe Photoshop Per Site License - Private cloud on internal inf. Patent Licensing - Qualcomm Brand Licensing - Sesame Street Indirect Licensing - Apple Volume Purchasing Fred Wilson, Union Square Ventures Licensing Data User data - BlueKai Business data - Duedil User intelligence - Yougov Search Data - Chango Real-time Consumer Intent Data - Yieldbot Benchmarking services - Comscore Market research - GLG
  18. 18. Paid App Downloads - WhatsApp In-app purchases - Zynga Poker In-app subscriptions - NY Times app Advertising - Flurry, AdMob Digital-to-physical - Red Stamp, Postagram Transactions – Hailo Fred Wilson, Union Square Ventures Mobile Gaming Freemium - Free to play w/ virtual currency - Zynga Subscription - World of Warcraft Premium - xBox games DLC - (Downloadable Content) - Call of Duty Ad Supported - addictinggames.co
  19. 19. 55 business model patterns * 90 revenue generation models ----------------------------------------- = 4950 * 10% = ~500
  20. 20. Monkey hitting keys at random on a typewriter keybord for an infinite amount of time will almost surely type a given text, such as the complete works of William Shakespeare. Infinite monkey theorem
  21. 21. In today’s climate, it’s best to assume that most business models, even successful ones, will have a short lifespan. Alex Osterwalder, Business Model Canvas
  22. 22. Michał Kreczmar E-commerce Director Hypermedia, Dentsu Aegis Network M.Kreczmar@hypermedia.pl facebook.com/krecz pl.linkedin.com/in/michalkreczmar slideshare.net/krecz Dziękuję Zapraszam do dyskusji

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