1.
Lean Startup introduction
Open Coffee Den Haag / september 2012

2.
Bob Jansen / @jansn
Started Firmhouse in 2007
Merged with Michiel Sikkes
(@michiels) in 2008
Hybrid: consultancy + products
‘Launching new ideas
to the internet is what
gets us out of bed.’

3.
Firmhouse en Lean Startup a match made in ...

4.
Context of my talk today

5.
v.l.n.r: Eric Ries, Steve Blank, John Mullins

6.
What is not Lean Startup?

7.
‘More startups fail from a lack of customers than
from a failure of product development.’

8.
‘A startup is a temporary organization searching for
a scalable and repeatable business model’

9.
How does Lean Startup change this?

10.
Experiments !

11.
The goal is constant learning

12.
In order to validate your assumptions and mitigate
risks in your startup!

13.
So, what do need to validate?
As a startup you care about:
- Customer
- Problem
- Solution
Write hypothesis for all of the areas above.

14.
An example
Customer: ‘’
Problem: ‘’
Solution: ‘’

15.
So we have an idea, but what could be our first
experiment?

16.
Start with the most riskiest assumptions!

17.
The riskiest assumptions are those extremely
important pieces of your business model that
will fail your startup

18.
What extremely important assumptions could we
sum up for the example idea?

19.
Everything we have done so far can be done within
one hour.

20.
Build

21.
Build
Measure

22.
Learn Build
Measure

23.
Learn Build
Lean Startup Process
‘BML loop’
Measure

24.
Common sense or Abacadabra?

25.
Send your word processing software on a one trip!

26.
Visualise your plans!
Use canvasses and sticky notes!
Validated Learning Canvas
Business Model Canvas

27.
Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
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Business Model Canvas

28.
Validated Learning Canvas

29.
Validated Learning Canvas (SF Conference Room Surfing - Jade Bloom

30.
Lean Startup Basics
Focus on validating your plan with your own information
Small steps, get something out the door a.s.a.p.
Create a baseline you can use to build upon
Accept failing as a positive outcome of your experiments

31.
Lean Startup definitions
MVP - Minimum Viable Product
Pivot - Change of direction (strategy, product of growth)
Continuous improvement (techies call it deployment)
Innovation accounting - measure your way to success

32.
Lean Startup don’ts!
Plan years ahead
Big press releases in your start phase
Not talking to customers
Vanity metrics & milestones

33.
The stages of a startup
Problem / solution fit
Product / market fit
Scale the #@$% out of it!

34.
Books - Sources
Steve Blank - http://steveblank.com
Eric Ries - http://www.startuplessonslearned.com/
Ash Muarya - http://runningleanhq.com/
Alexander Osterwalder - http://
www.businessmodelalchemist.com/

35.
Meetups / Events
Dutch Lean Startup Circle - http://meetup.leanstartup.nl
Lean Startup Machine Rotterdam http://
leanstartupmachine.com/events/rotterdam-october-26-28/
LeanCamp - http://leanca.mp (datum n.n.b.)