The document provides statistics on staffing numbers and training investments for an organization. It lists 50 people in staffing, 35 in another category, and 10 and 25 in other categories. It mentions there are over 50 trainings per year and an annual external knowledge and training investment of 350k. The rest of the document contains various charts and graphs about analytics, funnels, and persuasive design.

6. 👥 50
👥 35
👥 10
👥 25

8. 50+ trainingen per jaar
350k / jaar externe kennis & opleidingen

13. •
•
•
•
•

14. •
•
•
•
•
•
•

34. 34

48. •
•
•
•
• •
•

49. •
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•
•
•
•

50. Purchase /
conversion
User generated (reviews, …)

51. Brand
expertise
&
values
Customer
interest
&
needs
sweet spot

52. •
•
•

57. https://www.youtube.com/watch?v=VtVpKxbn
H78&t=1s

68. Google Analytics
• Urchin Software corp. (april 2005)
• Google Analytics (november 2005)
• Universal Analytics (april 2012)
• Gratis dienst
• Webstatistieken
• Meest gebruikte & populaire service
“What gets measured, gets managed.
- Peter Drucker, Management Guru

69. One code to measure it all…

70. And what do we get?

71. PRECIOUS DATA!
“ Data! Data! Data! I can’t make bricks without clay!
- Sir Arthur Conan Doyle, Creator of Sherlock Holmes

81. •
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•

82. Source: http://www.localdirective.com/how-we-see-it/blog/wp-content/uploads/2014/02/CO-Funnels.png

83. Source: http://www.coastdigital.co.uk/wp-content/uploads/blog-old/cro-funnel.png

84. Source: http://ceblog.s3.amazonaws.com/wp-content/uploads/2014/01/Happy-ending-RSR.gif

88. http://slideshare.net/dings/persuasive-web-design-how-to-separate-users-from-their-bad-behaviours

98. http://www.slideshare.net/dings/persuasive-web-design-how-to-separate-users-from-their-bad-behaviours

99. http://www.slideshare.net/dings/persuasive-web-design-how-to-separate-users-from-their-bad-behaviours

102. +66%

104. GOOD EVIL
?

115. https://darkpatterns.org/hall-of-shame

117. Bron: http://www.usability-blog.be/

155. Prijs Leverdatum
Mediamarkt 14,99 euro 18/4 8u30
Excellent 21,13 euro 18/4 8u30
Coolblue 24,99 euro 18/4 8u30
Bol.com 24,99 euro 18/4 12u05
Krefel 14,98 euro 22/4 8u00
Eldi 19,22 euro 22/4 9u30
Van den Borre 12,99 euro Één week later
Selexion 19,99 euro 2 weken later

191. http://www.taor.com/cubics/en/drawerize/share/59117488e2d70