helps in return, shipping, orders or anything else via mail or direct call. They also provide facilities like FAQs and check the delivery time by entering the PIN. Virtual Presence: helps in return, shipping, orders or anything else via mail or direct call. They also provide facilities like FAQs and check the delivery time by entering the PIN. Physical Presence: Customer care executives are available at stores to help customers. Physical Presence: Customer care executives are available at stores to help customers.

1. E-Commerce
September 11
2017
PeopleOnline.co.in
Brief description of B2C form of E-
Commerce and its comparative analysis
Bittu Singh
Shubham Singh
DFT - V

2. 1 | P a g e
Contents
1. Introduction and Business Establishment.......................................................................................2
2. Guiding Philosophy .........................................................................................................................2
3. Range of Products :.........................................................................................................................3
4. Potential Buyers..............................................................................................................................3
5. Facilities & features offered by PeopleOnline : ..............................................................................3
6. Business Model ...............................................................................................................................4
7. Revenue Model...............................................................................................................................4
8. Business Focus ................................................................................................................................5
9. Comparison Table ...........................................................................................................................5
10. Purchase Parameters .....................................................................................................................8
11. SUPPORT.........................................................................................................................................8
12. RECOMMENDATIONS.....................................................................................................................8

3. 2 | P a g e
PeopleOnline.co.in
1. Introduction and Business Establishment
“People” is one of the many brands owned by the Aditya Birla Fashion & Retail Ltd.
which is India’s top fashion entity with a revenue of INR 6,633 crores for the last fiscal
year with a promising growth rate of 9.9%. The largest shareholder and Chairman of the
group is Kumar Mangalam Birla. The CEO of the group is Shital Mehta. Balaji
Balakrishnan is the general manager of the group. This brand was launched by the
company in 2008, It has 110 Exclusive Brand Outlets (EBOs) spread across 60 cities.
It was originally a part of the popular “Peter England” brand, but it broke away in 2009
to form its own distinct identity. In the 9 years since its launch, it has become one of the
fastest growing brands in the apparel industry of India. Since this is the digital age, it has
now also forayed into the E-Commerce space by flaunting its very own website
“PeopleOnline.co.in”.
Since the group also has garment manufacturing facilities, most of the times they
manufacture for their brands too. Sometimes, the production may be outsourced to
some other manufacturers in case of urgent shipments.
2. Guiding Philosophy
 Its product line boasts of an attitude according to which apparels need to be as
comfortable as one is at home, and at the same time be trendy or fashionable as one
is on a ramp! It firmly believes that great fashion should be for everyone and not just
the select few.
 Its trendy merchandise reflects the international trends and come with trendy cuts
and styles that are high on colour yet extremely affordable.
 It caters to the fashion needs of the whole family by developing a range for Men,
Women & Kids across a common platform.
 It also offers accessories such as bags and scarves which complement the look of the
garments.
 The USP of this brand is expressing individuality through fashion in which people can
mix and match their clothing to create their own unique statement.

4. 3 | P a g e
3. Range of Products :
a. Mens Wear
Top Wear – Shirts, T-Shirts, Suits & Blazers, Jackets, Sweaters, Sweatshirts
Bottom Wear – Trousers & Chinos, Jeans, Shorts
Special Sizes – Shirts 44 & above, T-Shirts XL & above, Bottom-wear 34 & above
b. Womens Wear
Top Wear – Tops & Tees, Ethnic tops, Shirts & Blouses, Dresses, Sweaters &
Cardigans, Jackets & Overcoats, Tunics, Fusion tops, Sweatshirts
Bottom Wear – Trousers & Leggings, Jeans & Jeggings, Shorts & Capris, Skirts, Fusion
bottoms
Special sizes – Shirts & Blouses XL & above, Dresses L and above, Tees & Tops XL &
above, Bottom-wear 32 and above
4. Potential Buyers
Men & women belonging to various sections of the society such as students,
professionals, businessmen etc.
5. Facilities & features offered by PeopleOnline :
 Access to latest collections
 Shopping garments category-wise pertaining to Mens & Womens sections.
Further classification among these sections helps in easy browsing of
products.
 Option to buy garments according to the prevailing season.
 Option to search specific garment
 Fashion fellowship in which bonus points are provided to customers which
they can utilise later on

5. 4 | P a g e
 A separate “Sale” section in which all products are available at discounted
rates
 A dedicated Fashion blog to cater the needs of aspiring fashionistas. This
blog highlights the latest and evolving trends from the fashion world.
 Facility to login or register as customers.
 Option to locate the nearest store based on city and state credentials
 Options to buy garments according to specific design trends such as Vintage,
Countryside, Gypsy etc.
 Free shipping across India
 Facility of returning goods
 Full time customer care support
 Online payment facility available
 Free alteration facility available on authentic products.
6. Business Model
This site follows the business model of B2C i.e. Business to Consumer as it
itself being a business entity sells products directly to consumers.
7. Revenue Model
Describes how the firm will earn revenue, generate profits, and produce a superior return
on invested capital.
Major types
Advertising revenue model
Subscription revenue model
Transaction fee revenue model
Sales revenue model
Affiliate revenue model
Since the company sales its own products so it is able to run its site itself. So, it follows Sales
revenue model.

6. 5 | P a g e
8. Business Focus
PeopleOnline has products in major categories including footwear, fashion apparel &
accessories.
Earlier, it was only oriented to apparel but now it also includes some important categories
like footwear and apparel accessories (like scarves, shrugs, etc.).
Since the group also has garment manufacturing facilities, most of the times they
manufacture for their brands too. Sometimes, the production may be outsourced to some
other manufacturers in case of urgent shipments.
9. Comparison Table
PeopleOnline.co.in Zovi PETER ENGLAND Shoppers Stop Lifestyle
Online Sites Physical Store
Type of market internet Internet Internet Brick & Mortar Brick &
Mortar
Market Space All ages All ages Men’s wear All ages All ages
M-commerce Exists Exists Exists - -
Business Model B2C B2C, B2B B2C B2C B2C
Variety/Catalogue Apparel( Men,
Women & Kids
Wear)
Footwear( Men &
Women)
Accessories( Belt,
Shrugs, Scarf, Bag)
Apparel(Men
and Women)
Footwear
Apparel: Men’s
wear(Top wear,
bottom wear and
sets)
Accessories (belt,
wallets, ties,
scarves, etc)
Footwear(formal,
casual, business
casual.
Apparel
(Men, Women
and Toddlers),
Watches,
Jewellery,
Fashion
Accessories,
Home,
Personal care
and health,
Electronics
Apparel
(Men,
Women and
Toddlers),
Watches,
Jewellery,
Fashion
Accessories,
Home,
Personal
care and
health
Filters Gender, Brand,
Discount,
Category., Price,
Fit, Sleeve,
Pattern, Neck,
Collar, Size,
Colour, Material
Sizes, colour,
Style,
Category,
Offer
Size, price,
pattern,
accessories, sub-
brand,
availability,
- -
Payment Options Credit Cards, Debit
cards, Net
Net banking,
credit card,
 Credit Card
 Debit Card
Credit and
debit cards,
Credit and
debit cards,

7. 6 | P a g e
Banking, Cash on
delivery, PayU,
PayTM,
Promotional Gift
coupons
cash on
delivery,
Paytm
wallet,
PayUMoney
 Net Banking
 PayU
 Paytm Wallet
 MobiKwik
Wallet
Cash Cash
Minimum purchase
cost
Applicable only for
COD and that is Rs.
500
Rs. 400 Applicable only
for COD and that
is Rs. 500
Not applicable Not
applicable
Delivery Policy Deliver in 2-7 days Delivered in
4 days
Deliver in 2-7
days
On spot
purchase
On spot
purchase
Shipping Charge Free Shipping Delivery
charge of Rs
100 below a
purchase of
Rs 600.
Free Shipping - -
Return Policy 30 days free return 30 days free
return
30 days free
return
Varies
depending
upon
membership
card holder
type.
Varies
depending
upon
membership
card holder
type.
Refund Mode For Credit
card/Debit
card/Net Banking
payments, it may
take upto 2-5
business days and
for Cash on
Delivery orders,
refund will be
done through
NEFT, and it may
take upto 2-3
business days.
Cheque For Credit
card/Debit
card/Net Banking
payments, it may
take upto 2-5
business days
and
for Cash on
Delivery orders,
refund will be
done through
NEFT, and it may
take upto 2-3
business days.
Credit Note Credit Note
Cancellation
Policy
The order can be
cancelled only
with 1 hour from
the time it was
placed. Once the 1
hour has lapsed,
unfortunately
order wouldn’t be
cancelled. In case
of payment using
Order
cannot be
cancelled if it
has been
shipped and
not yet been
delivered
The order can be
cancelled only
with 1 hour from
the time it was
placed. Once the
1 hour has
lapsed,
unfortunately
order wouldn’t
be cancelled. In
- -

8. 7 | P a g e
credit card/net
banking, an option
of not to accept
the order is
available. Refund
will be done once
the comes back to
them.
case of payment
using credit
card/net
banking, an
option of not to
accept the order
is available.
Refund will be
done once the
comes back to
them.
Customer Care Virtual Presence:
helps in return,
shipping, orders or
anything else via
mail or direct call.
They also provide
facilities like FAQs
and check the
delivery time by
entering the PIN.
Virtual
Presence:
Contacted
for refund,
replacement,
damaged
product or
delivery
status
Virtual Presence:
helps in return,
shipping, orders
or anything else
via mail or direct
call. They also
provide facilities
like FAQs and
check the
delivery time by
entering the PIN.
Inside the
store:
Contacted for
replacement,
damaged
product or any
other queries.
Inside the
Store
Advertisements(App
offers)
Applicable Not
Applicable
Applicable - -
Special Offers Many special
offers like
midnight sale,
festival sale,
season clearance
sale
Bank offers
and Prepay
Many special
offers like
midnight sale,
festival sale,
season clearance
sale
Sale Sale
Gift Coupons/ E Gift
Voucher
Exists No Exists When a person
becomes a
member, they
are gifted a
coupon.
When a
person
becomes a
member,
they are
gifted a
coupon.
Direct competitors Flipkart, Amazon,
Myntra, Jabong
Koovs,
YepMe, etc
Flipkart, Amazon,
Myntra, Jabong
Lifestyle,
Westside,
Pantaloons
Shopper’s
Stop,
Westside,
Pantaloons
Indirect competitors Koovs, ajio, etc. Shopclues Koovs, ajio, etc. Vero Moda,
AND
Forever 21,
Only
Additional benefits Free shipping and
24×7 customer
care service.
Not
Applicable
Free shipping
and 24×7
customer care
service.
Free car
parking ,
Reward points
Additional
benefits

9. 8 | P a g e
10. Purchase Parameters
The site offers an easy navigation plan for the consumers as it has options to distinguish the
garments according to several criteria such as :
 Gender
 Discount
 Brand
 Category
 Occasion
 Sizes
 Price
 Colour
 Fit
 Sleeves
 Pattern
 Collar
 Cuffs
 Popularity
 Highest pieces sold
 Discount
11. SUPPORT
Sometimes because of the scale of operation a few exceptional cases happen where
customers are required to exchange or return a product. If for any reason a person does not
feel satisfied with the product delivered to him/her, then they can get in touch with
Customer Service team for an appropriate resolution.
12. RECOMMENDATIONS
To achieve better customer penetration, there are some point which should be kept in
mind:
 Stock:
o For fulfilling all orders at right time it should be required to keep the product in
sufficient quantity in the periods of high sales.

10. 9 | P a g e
o Avoid the message “OUT OF STOCK”.
 Lack of management:
o Inspite of having planned logistics, peopleonline.co.in is not very
popular as it lacks on the management part.
o Although products are delivered on time but products are not replaced
in time.
o Refund is also not on time.
Thus, a good management is what peoplesonline.co.in needs.
 Variety:
o It is restricted to apparels (men, women & kids), footwear (men &
women) and accessories (belts, shrugs, scarps, etc.).
o It has very less numbers of styles in each category including apparel,
footwear and accessories.
o The kids wear section needs to improve more because it has the least
numbers of designs.
 Filters:
o Filters like Styles and Availability are missing.
o These help in to choose only the desired styles the customer wants
and only if that particular product is available in stock.
 Minimum purchase order:
o For cash on delivery payment method, the minimum purchase order is
of Rs. 500 which should be reduced.
 Refund Mode:
o After cancellation or return of the product the refund process takes 2-5
days which should need to be decreased.
 Cancellation Policy:
o The order can be cancelled only with 1 hour from the time it was placed.
Once the 1 hour has lapsed, unfortunately order wouldn’t be cancelled.
o It is cost effective because the courier carries that product which has to
be cancelled if the customer doesn’t cancel his/her order in 1 hour
after order placement.
 Chat:
o Many sites these days have a chatting option, so that the user can
interact with the customer care, if he/she has any grievances, making
his/her shopping experience even better. So PeopleOnline shopping
can incorporate this feature to make their user’s experience better.