The document discusses revenue models and business plans for e-commerce businesses. It describes several types of revenue models including product sales, advertising, subscriptions, affiliate programs, and licensing. It emphasizes that the chosen revenue model depends on the business's products or services. The document also outlines key elements of a strong business plan such as an executive summary, financial projections, and a marketing strategy. Developing a clear revenue model and business plan is important for understanding how to operate and finance an e-commerce company successfully.
A complete guide to E-Business basics :
1. E-Business: Fundamentals, E-Business framework, E-Business application, Technology
Infrastructure for E-Business.
2. Mobile and Wireless computing fundamentals: Mobile computing, framework, wireless
technology and switching method, mobile information access device, mobile computing
application.
3. E-Business Models: Elements of Business models, B2B, B2C models
4. Payment Systems: Type of E-payment, digital token–based e-payment, smart card, credit
card payment systems, risk on e-payment, designing e-payment
5. Security Environment: Security Threats, Technology Solutions, Client–server security, data
and message security, document security, firewalls. Ethical Social and Political issues in
ecommerce.
6. Inter-organization Business: EDI application in business, EDI: legal, security, standardization
and EDI, EDI software implementation, VANs (value added net work) Internet based EDI
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
1.
•
•
• An e-commerce business model aims to use and leverage the unique
qualities of the Internet, the Web, and the mobile platform.
• There are eight key elements of a business model.
Value proposition
Defines how a company’s product or service fulfills the needs of customers.
Questions to ask:
• Why should the customer buy from you?
• What will your firm provide that others do not or cannot?
Successful e-commerce value propositions:
• Personalization/customization
•
Reduction of product search, price discovery costs
• Facilitation of transactions by managing product delivery
2. Revenue model
• Describes how the firm will earn revenue, generate profits, and produce a superior return
on invested capital.
Most companies rely on one, or some combination, of the following major revenue models:
• Advertising (Yahoo)
• Subscription (WSJ)
• Transaction fee (eBay)
• S ales (Amazon)
• Affiliate (MyPoints)
Why may a company want more than one revenue model?
3. Market opportunity
• • Refers to the company’s intended marketspace and the overall potential financial
opportunities available to the firm in that marketspace.
Marketspace
• Area of actual or potential commercial value in which company intends to
operate.
Realistic market opportunity:
•
Defined by revenue potential in each market niche in which company hopes
to compete.
Market opportunity typically divided into smaller niches
4. Competitive environment
• Refers to the other companies operating in the same marketspace selling
similar products.
Who else occupies your intended marketspace?”
• Other companies selling similar products in the same marketspace.
• Includes both direct and indirect competitors.
Influenced by:
• Number and size of active competitors
• Each competitor’s market share
• Competitors’ profitability
•
•
•
•
5. Competitive advantage
• Competitive advantage:
• Achieved by a firm when it can produce a superior product and/or
bring the product to market at a lower price than most, or all, of its
competitors.
“What special advantages does your firm bring to the marketspace?”
• Is your product superior to or cheaper to produce than your
competitors’?
6. Market strategy
• • The plan you put together that details exactly how you intend to enter a
new market and attract new customers.
Details how a company intends to enter market and attract customers Best
business concepts will fail if not properly marketed to potential customers.
Examples:
• YouTube having social network marketing strategy which lets users to
post content on the site for free;
• AOL distributing out free trial CDs through magazines and newspapers
7. Organizational development
• Development plan describes how the company will organize the work that
needs to be accomplished.
Work typically divided into functional departments, e.g, production,
shipping, marketing
With this study, we distill and prescribe characteristics, practices and best-in-class methods associated with "fast growers,“ which we define as companies with GAAP revenue growth rates of 30% or higher. As discovered in previous years and validated again this year, the central driving force for fast growers is the appropriate, aligned go-to-market model executed with excellence and coupled with financial discipline and investment.
Use this report to compare your business to like companies in the Edison portfolio, as well as industry guidance. These benchmarks and advice will enable you to map your own plan and journey to becoming a fast grower, or accelerate even faster to a $100M company.
Template for submitting Business Plan in AKTU Parikrama Competition.Engineers inc
This is the template for submitting Business Plan in AKTU Parikrama Competition on March 9, 2018 during the E-Summit.
This will likely be the only document a prospective investor reads initially, and hence brevity, conciseness, and clarity are of the utmost importance.This document is designed to guide you on the creation of the critical components of this document,and provide examples of appropriate content for each section.
Go through the slides carefully and then produce your document accordingly.
Business Playbook Powerpoint Presentation SlidesSlideTeam
In this highly competitive market, every business enthusiast wants to promote a business that leads them to a more profitable direction. For this, they need a complete guide that covers all the processes, policies, and operating procedures of the business. Introducing our content ready Business Playbook PowerPoint Presentation Slides that is filled with all the documented policies and guiding tools that will scale your business to the next level. With the aid of this eye-catching business playbook PPT layout, you can explain the benefits and features of your products to grab the attention of the target audience. Take the assistance of our business playbook presentation template and elaborate on all the business-related information that makes it easy for your employees to understand. You can also use this business paybook PPT slide to provide a glimpse of the crucial manufacturing activities through the production process flowchart. Run your business smoothly and efficiently by downloading our ready-to-use business playbook PowerPoint presentation template. https://bit.ly/3zXafeG
A complete guide to E-Business basics :
1. E-Business: Fundamentals, E-Business framework, E-Business application, Technology
Infrastructure for E-Business.
2. Mobile and Wireless computing fundamentals: Mobile computing, framework, wireless
technology and switching method, mobile information access device, mobile computing
application.
3. E-Business Models: Elements of Business models, B2B, B2C models
4. Payment Systems: Type of E-payment, digital token–based e-payment, smart card, credit
card payment systems, risk on e-payment, designing e-payment
5. Security Environment: Security Threats, Technology Solutions, Client–server security, data
and message security, document security, firewalls. Ethical Social and Political issues in
ecommerce.
6. Inter-organization Business: EDI application in business, EDI: legal, security, standardization
and EDI, EDI software implementation, VANs (value added net work) Internet based EDI
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
1.
•
•
• An e-commerce business model aims to use and leverage the unique
qualities of the Internet, the Web, and the mobile platform.
• There are eight key elements of a business model.
Value proposition
Defines how a company’s product or service fulfills the needs of customers.
Questions to ask:
• Why should the customer buy from you?
• What will your firm provide that others do not or cannot?
Successful e-commerce value propositions:
• Personalization/customization
•
Reduction of product search, price discovery costs
• Facilitation of transactions by managing product delivery
2. Revenue model
• Describes how the firm will earn revenue, generate profits, and produce a superior return
on invested capital.
Most companies rely on one, or some combination, of the following major revenue models:
• Advertising (Yahoo)
• Subscription (WSJ)
• Transaction fee (eBay)
• S ales (Amazon)
• Affiliate (MyPoints)
Why may a company want more than one revenue model?
3. Market opportunity
• • Refers to the company’s intended marketspace and the overall potential financial
opportunities available to the firm in that marketspace.
Marketspace
• Area of actual or potential commercial value in which company intends to
operate.
Realistic market opportunity:
•
Defined by revenue potential in each market niche in which company hopes
to compete.
Market opportunity typically divided into smaller niches
4. Competitive environment
• Refers to the other companies operating in the same marketspace selling
similar products.
Who else occupies your intended marketspace?”
• Other companies selling similar products in the same marketspace.
• Includes both direct and indirect competitors.
Influenced by:
• Number and size of active competitors
• Each competitor’s market share
• Competitors’ profitability
•
•
•
•
5. Competitive advantage
• Competitive advantage:
• Achieved by a firm when it can produce a superior product and/or
bring the product to market at a lower price than most, or all, of its
competitors.
“What special advantages does your firm bring to the marketspace?”
• Is your product superior to or cheaper to produce than your
competitors’?
6. Market strategy
• • The plan you put together that details exactly how you intend to enter a
new market and attract new customers.
Details how a company intends to enter market and attract customers Best
business concepts will fail if not properly marketed to potential customers.
Examples:
• YouTube having social network marketing strategy which lets users to
post content on the site for free;
• AOL distributing out free trial CDs through magazines and newspapers
7. Organizational development
• Development plan describes how the company will organize the work that
needs to be accomplished.
Work typically divided into functional departments, e.g, production,
shipping, marketing
With this study, we distill and prescribe characteristics, practices and best-in-class methods associated with "fast growers,“ which we define as companies with GAAP revenue growth rates of 30% or higher. As discovered in previous years and validated again this year, the central driving force for fast growers is the appropriate, aligned go-to-market model executed with excellence and coupled with financial discipline and investment.
Use this report to compare your business to like companies in the Edison portfolio, as well as industry guidance. These benchmarks and advice will enable you to map your own plan and journey to becoming a fast grower, or accelerate even faster to a $100M company.
Template for submitting Business Plan in AKTU Parikrama Competition.Engineers inc
This is the template for submitting Business Plan in AKTU Parikrama Competition on March 9, 2018 during the E-Summit.
This will likely be the only document a prospective investor reads initially, and hence brevity, conciseness, and clarity are of the utmost importance.This document is designed to guide you on the creation of the critical components of this document,and provide examples of appropriate content for each section.
Go through the slides carefully and then produce your document accordingly.
Business Playbook Powerpoint Presentation SlidesSlideTeam
In this highly competitive market, every business enthusiast wants to promote a business that leads them to a more profitable direction. For this, they need a complete guide that covers all the processes, policies, and operating procedures of the business. Introducing our content ready Business Playbook PowerPoint Presentation Slides that is filled with all the documented policies and guiding tools that will scale your business to the next level. With the aid of this eye-catching business playbook PPT layout, you can explain the benefits and features of your products to grab the attention of the target audience. Take the assistance of our business playbook presentation template and elaborate on all the business-related information that makes it easy for your employees to understand. You can also use this business paybook PPT slide to provide a glimpse of the crucial manufacturing activities through the production process flowchart. Run your business smoothly and efficiently by downloading our ready-to-use business playbook PowerPoint presentation template. https://bit.ly/3zXafeG
The electronics shop business plan delineates a strategic roadmap for launching and managing a retail outlet focused on electronic devices and accessories. It includes a thorough market analysis, competitive positioning, marketing tactics, financial forecasts, and operational guidelines. The plan's core objective is to leverage consumer interest in advanced electronics, ensuring a profitable enterprise through efficient inventory control and customer engagement strategies.
Virtual Financial "The New Frontier in Financial Services" provides a proven game plan for success for entrepreneurs from all walks of life with the freedom to live anywhere you please in the USA or Anywhere! We give you the system, support, freedom & business to turn your Dreams into Reality!
Electric Vehicle Business Plan Example | UpmetricsECorp
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
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Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. Revenue Models
and the Business
Plan in E-Commerce
E-Commerce Revenue ModelsE-Commerce Revenue Models
E-Commerce Business PlanE-Commerce Business Plan
2
Revenue Models and theRevenue Models and the
Business Plan in E-CommerceBusiness Plan in E-Commerce
SectionSection 8-1
SectionSection 8-2
Chapter 8
3. Revenue Models and the Business Plan
in E-Commerce
Section 8-1
Why It’s Important
A revenue model determines how a company
makes money and how the company functions.
A well thought out model can mean the difference
between success and failure.
Understanding what revenue models entail can
help you understand more about how companies
operate.
3Section 8-1
4. Revenue Models and the Business Plan
in E-Commerce
Section 8-1
Key Terms
revenue model
e-zine
blog
affiliate program
licensing
4Section 8-1
5. Revenue Models and the Business Plan
in E-Commerce
What Is a Revenue Model?
The type of revenue model
you choose will depend on
the type of product or
service you intend to sell.
revenue model how a
company generates
income
5Section 8-1
6. Types of Revenue Models
6
E-Commerce Revenue Models
Section 8-1
E-Commerce Models Online Applications
Product Sales consumer goods, retail, wholesale
Advertising
search engines, Web portals, directory pages,
commercial Web sites
Service
online fee-for-service, fee-for-transaction,
subscriptions
Inter-Organizational procurement, supply chain, distribution
Third-Party e-malls, online auctions, online exchanges
Licensing intellectual rights, patents, copyrighted material
7. Revenue Models and the Business Plan
in E-Commerce
Types of Revenue Models
The most basic revenue model involves selling
one product or related product line to customers
who use your Web site as they would a print
catalog.
7Section 8-1
8. Revenue Models and the Business Plan
in E-Commerce
Types of Revenue Models
There are two types of products you can sell:
8Section 8-1
products you make, which you should sell at
a higher price than they cost to make
products you buy, which you should sell at a
higher price than you paid for them
9. Revenue Models and the Business Plan
in E-Commerce
Types of Revenue Models
A wholesale price is the price a supplier charges
a business for a product.
A retail price is the price a business charges
customers.
9Section 8-1
10. Revenue Models and the Business Plan
in E-Commerce
Types of Revenue Models
Like magazines, TV stations, and other media
outlets, Web sites can sell advertising space as
a source of revenue.
An online business must ensure that its ads will
reach its target audience.
10Section 8-1
11. Revenue Models and the Business Plan
in E-Commerce
Types of Revenue Models
Most magazines,
newspapers, and
information services earn
income by selling
advertising and
subscriptions.
An e-zine can also
generate revenue by
selling subscriptions.
e-zine
electronic magazine
11Section 8-1
12. Revenue Models and the Business Plan
in E-Commerce
Types of Revenue Models
A specialized type of
e-zine is the weblog, or
blog.
blog a public online
journal kept by a writer,
or blogger; short for
Weblog
12Section 8-1
13. Revenue Models and the Business Plan
in E-Commerce
Types of Revenue Models
Another way to generate
revenue is through an
affiliate program.
affiliate program a
partnership through
which an online
business delivers
customers to other
online businesses
13Section 8-1
In exchange for bringing
business to your affiliates,
you receive a commission,
or a percentage of the
sales they make on that
business.
14. Revenue Models and the Business Plan
in E-Commerce
Types of Revenue Models
The idea behind licensing
is simple.
licensing the granting
of permission to use
intellectual property,
such as music, photos,
software programs, and
inventions
14Section 8-1
Assume you have created
a product. Companies
would pay you a licensing
fee for the right to market,
copy, or use the product.
15. Revenue Models and the Business Plan
in E-Commerce
Types of Revenue Models
In the case of musical compositions, licensing is
a critical form of protection.
Whenever a musical work is performed for the
public—beyond family and friends—the
performers must obtain a license.
15Section 8-1
16. Revenue Models and the Business Plan
in E-Commerce
Section 8-1
Review
What is a revenue model? What is a major factor in
determining the type of revenue model to use?
Why is it important for advertisers to know about a
company’s customers before advertising on a particular
site?
What is the difference between wholesale and retail
prices?
What is a blog? How can it generate income?
1.
2.
3.
16
4.
Section 8-1
17. Revenue Models and the Business Plan
in E-Commerce
Section 8-2
Why It’s Important
Creating a company is hard work, and
entrepreneurs must have a clear path, or business
plan, laid out when they begin and as they
continue to operate their businesses.
Knowing what a business plan contains will help
you to understand more about what creating and
running a business entails.
Section 8-2 17
18. Revenue Models and the Business Plan
in E-Commerce
Section 8-2
Key Terms
business plan
forward-looking
statements
income statement
balance sheet
assets
liabilities
18Section 8-2
19. Revenue Models and the Business Plan
in E-Commerce
What Is a Business Plan?
Your business will be defined by your choices.
When you have to make tough decisions, such
as whether to offer a new product, you’ll be
able to refer to your business plan for guidance.
19Section 8-2
20. Revenue Models and the Business Plan
in E-Commerce
What Is a Business Plan?
Your business plan will be
used to show potential
investors what you hope to
accomplish and how you
plan to get there.
business plan a detailed
description of a business’s
objectives, products and
services, operations,
potential customers, and
financial resources
20Section 8-2
21. Elements of a Business Plan
21Section 8-2
Cover Page
Title Page
Table of Contents
Executive Summary
Management Plan
Company Description
Product and Service Plan
Mission and Vision Statements
Industry Overview
Market Analysis
Competitive Analysis
Marketing Plan
Operations Plan
Organizational Plan
Financial Plan
Growth Plan
Contingency Plan
Supporting Documents
22. Revenue Models and the Business Plan
in E-Commerce
Elements of a
Business Plan
The executive summary of your business plan is
a brief but detailed description of the company’s
mission, objectives, products, and competition.
It is used to convince the reader that an
operation is well-planned and has a good chance
of success.
22Section 8-2
23. Revenue Models and the Business Plan
in E-Commerce
Elements of a
Business Plan
Your business plan should
include forward-looking
statements.
forward-looking
statements the parts of a
business plan that describe
the future of a company in
both the short and the long
term
23Section 8-2
24. Revenue Models and the Business Plan
in E-Commerce
Elements of a
Business Plan
Investors will want to know about the
demographics of your Web site.
Demographics include information about a
customer’s age, income level, and location.
This information is used to identify a target
market for a business.
24Section 8-2
25. Revenue Models and the Business Plan
in E-Commerce
Elements of a
Business Plan
An income statement is
an important financial
statement.
income statement
summarizes a company’s
revenue and expenses for a
period of time and shows
profits or losses
25Section 8-2
A balance sheet is
another important financial
statement.
balance sheet shows how
much a business is worth at
a specific time
26. Revenue Models and the Business Plan
in E-Commerce
Elements of a
Business Plan
A balance sheet lists all of
a business’s assets and
liabilities and shows the
net worth, or actual value
of the business.
assets all of the things
owned by a business
26Section 8-2
liabilities debts or
lawsuits
27. Revenue Models and the Business Plan
in E-Commerce
Elements of a
Business Plan
No matter how you choose to raise money,
your business plan will serve as your primary
set of credentials.
If you don’t need to raise money, your plan will
serve as a road map for success.
27Section 8-2
28. Revenue Models and the Business Plan
in E-Commerce
Section 8-2
Review
What is a business plan? Why is it important?
What is an executive summary? Why is it an
important component of a business plan?
What does an income statement reveal about a
business? Why is it important?
What are customer demographics? Why is this
information important?
1.
2.
3.
28Section 8-2
4.
Section 8-1 Review
A revenue model describes how a company expects to generate income. The type of model to use is determined to a great extent by the type of good or service sold.
A business must ensure that it is marketing its products to its target audience, rather than wasting time and money on those who will not be interested in its products.
A wholesale price is the price a supplier charges a business for a product. A retail price is the price a business charges customers.
A blog is an online commentary of a writer’s thoughts. A successful blog has a large readership and makes a profit by selling advertising.
Section 8-2 Review
A business plan describes a company’s objectives, products and services, operations, potential customers, and financial resources. This information is used to attract potential investors and employees.
An executive summary is a brief but detailed description of a company’s mission, objectives, products, and competition. It’s used to convince the reader that a business is well planned and has a good chance of success.
An income statement summarizes a company’s revenue and expenses. This information helps readers decide whether to invest in the company.
Demographics include a customer’s age, income level, and location. This information is used to identify the target market for a business and determine whether that market exists.