This document discusses setting up an online store for a small start-up company selling art prints, t-shirts, and accessories to gamers. It considers hosting the online store through an external company to handle security, payments, and international sales and shipping. Three potential hosting platforms - Weebly, Shopify, and Intershop - are compared. Shopify is recommended as the best option as it is reputable, supports multiple languages and currencies, and offers full customization and 24/7 support needed for the company's goals.