Ecoisme is a smart energy management company which reduces energy consumption and makes it predictable thanks to the insights in the electricity data

2. 2
SUMMARY
Ecoisme is a smart energy management company which reduces energy consumption and makes it predictable
thanks to the insights in the electricity data
- Generated over £120k in revenue on pre-orders
- Signed 38 trials with large enterprise partners
- Investors include Deutsche Telekom, Liberty Global and
Techstars
- B2C sales proposition which includes recurring revenue
component
- Received support from Horizon2020, EBRD, InnoEnergy
- Established in 2014, CEO is on the Forbes 30 under 30
list and the Top 100 Sustainable CEOs
- Winner of CES Best of Innovation Award, EDF Pulse
Award, RWE Utility Day Award at CeBIT
- Selected a one of the Top 30 Most Promising Energy
startups by Tech.eu
- Winner of E Prize from Edison Electric Institute

3. PROBLEM
In the United Kingdom an average household spends
£590 on electricity per year, consuming about
4000 kWh of power. 30% of this electricity is wasted.
That's £175 per year!
Additionally, households lose on average £85 per
year on sub-optimal utility tariff for electricity.
£260/year
overpaid
3
Source: Department of Energy & Climate Change, American Council
for an Energy-Efficient Economy, UKPower

4. OUR SOLUTION
Ecoisme is a home energy
management system, supported
by AI technology. It consists of a
sensor and a mobile app.
Ecoisme tracks real-time home
energy usage and detects large
home appliances. Ecoisme helps
you find the best tariff, shows a
breakdown of the bill and saves
on average 15% on electricity
for your home.
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5. HOW IT WORKS
The energy monitor is easy to install to the main electricity panel of a
home. To install it, place CT clamps on the phase wires. To power
Ecoisme, connect the device to an available breaker or socket.
Connect Ecoisme to the local WiFi and enjoy analyzing your data.
We’ve created algorithms that can detect multiple home appliances
based on the total energy consumption, switching on/off patterns,
work modes and consumption behavior.
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6. OUR VALUE
No more surprises with your
utility bill. Ecoisme provides a bill
forecast
Breakdown by appliances.
Ecoisme recognises the most
energy consuming appliances
Integration with solar panels.
Ecoisme provides recommenda-
tions about solar energy usage
Home automation. Ecoisme helps
you to automate the most energy-
consuming appliances. Ecoisme
integrates with Amazon Alexa and
other IoT devices through IFTTT
Automatic switch of utility tariff.
Ecoisme always switches you to
the best tariff based on energy
consumption
No need to worry when you leave
your home. Ecoisme notifies you
24/7 about appliances being left
on for too long
Be notified when your home
electrical network is overloaded
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7. GAMIFICATION
Kilowatts and watts might get complicated. Ecoisme is the
only solution on the market which provides an
explanation of your energy consumption. We developed a
benchmarking character which explains whether 100
kWh is too much energy consumption or not. Ecoisme
users can compare their energy spending with
community, participate in challenges and set a goal to
save more energy and CO2.
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8. BUSINESS MODEL
Recurring revenue
£60
Cost price
£200
Sale price
£34
per year
Customer utility
switch
Commission paid by
utility
STAGE 1
Hardware sales
Ecoisme will generate revenue from hardware sales and utility switches. Utility switches are carried out automatically by
the Ecoisme sensor or via the Ecoisme website. Utility providers pay a commission to Ecoisme once a customer switches a
utility provider (on average once a year). Over 5M households in the UK switched their utility provider last year.
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9. Ecoisme will generate revenue from subscription, providing hardware for free via B2C and B2B sales channels. Revenue will also
be generated by aggregated customer behavior data. Ecoisme is GDPR compliant. Customers are in control of selling their data.
BUSINESS MODEL
STAGE 2
Data-driven revenueHardware as a service
£8
per month
per user
POSSIBLE DATA ACQUIRERS
9
Free
hardware

10. 10
DATA-DRIVEN REVENUE
Utility providers Insurance companies Appliance manufacturersRetail companies
Precise forecasting of the
day ahead market’s
electricity spot prices
Providing data for calculation
risks of home fires,
appliances’ damage, ect.
Statistics of home applian-
ces usage to up-sell
products and adjust strategy
Proposing products based
on household’s needs (e.g.
washing detergent, coffee
beans, etc.)
Logos are used for illustrative purpose only

11. MARKET OPPORTUNITY
SOM (UK)
7M households claim to give a
lot of thought to saving energy
at home
SAM (UK)
14.5M households give a fair
amount of thought to saving
energy at home
TAM (UK)
28M households in the UK
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SOM (EU)
33M households feel lack of
information about improving of
their energy consumption habits
SAM (EU)
110M households think about
implementing energy-efficient
technologies
TAM (EU)
221M households in the EU
Source: Department for Business, Energy and Industrial Strategy Source: Eurostat, Ideal EPBD report

12. AutomaticUtilitySwitch
NoUtilitySwitch
Energy Management with device detection
No Energy Management
13
COMPETITORS

13. 1ST BATCH PRODUCED
We produced and shipped the first test batch of
Energy Monitors. Over 100 sensors are
installed in homes in 11 countries for
technology trials, including the UK, France,
Germany, Italy, the UAE and more.
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14. To validate the market, we made a crowdfunding campaign on Indiegogo and a pre-order option on our website. More
than 800 customers ordered Ecoisme energy monitors for £150 each (on average). Ecoisme made dozens of technology
trials with partners among utility providers, telcos and solar panel installers. Partners are waiting for market trials now.
£120,000
PRE-ORDERS
800
SENSOR PRE-ORDERS
16
30+
B2B PILOTS & TRIALS
MARKET VALIDATION
To validate the market, we made a crowdfunding campaign on Indiegogo and a pre-order option on our website. More
than 800 customers ordered Ecoisme energy monitors for £150 each (on average). Ecoisme made dozens of technology
trials with partners among utility providers, telcos and solar panel installers. Partners are waiting for market trials now.

15. IVAN PASICHNYK ALEXANDER DIATLOV ANTON DIATLOV
CEO COO CPO
Founded
Social activity
Hackerspace
Opir.org
Cherrytea.org
Founded
Social activity
Knigotopia.ru
Opir.org
Cherrytea.org
Founded
Social activity
Knigotopia.ru
Opir.org
Cherrytea.org
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FOUNDERS

16. £220K
VCs
£120K
BUSINESS ANGELS
£160K
GRANTS
18
OUR INVESTORS

17. NEAL LODHIA
Man Group plc hedge fund. Strong
network of private investors in the UK
PAUL BORROW-LONGAIN
Strong network within UK politics and
investors
YEVGEN ANTONIUK
COO at K&T Consultancy. Extensive
expertise in legal and finance
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ALEKSANDR KONOTOPSKYI
CEO at Ajax.Systems. Produced over
1М security devices
BAS GODSKA
Investor in 35+ companies, CEO of
Acrobator.com, ex-CMO Lastminute
OLEG NAUMENKO
Founder of Pocketbook and Hideez
Sold over 1M e-ink readers yearly
OUR ADVISERS

18. CES’16 Best of
Innovations Award in
Smart Home
Best of innovation of
Edison Electric Institute
EDF Pulse winner
CEO Ivan Pasichnyk was in
the Forbes 30 under 30 in
Europe
20
“Cut down on home energy costs by tracking devices
with Ecoisme”
“Nest for electricity? Ecoisme offers full control over home
power usage”
OUR AWARDS

19. 21
USE OF FUNDS
25%
Research & development
24%
Full-scale
manufacturing
20%
Marketing
activities
16%
Sales and business
development
15%
Other costs (legal,
T&E, offices)
SOURCES OF FUNDING:
£165k received
KIC InnoEnergy & EBRD
£300k raising
Syndicate Room1 2
Start full-scale manufacturing
Ship product to customers
Start market trials with partners
Round A to scale in UK
Apr 2019
May 2019
Jun 2019
Oct 2019
Launch utility switch for customersDec 2018
Start sales on AmazonJul 2019

20. FUNDED
£0 £179,000 £300,000
NEEDED
22
SYNDICATE ROOM ROUND
Ecoisme is raising funds at Syndicate Room. This is a
platform that connects ambitious investors with the UK
most trailblazing companies. Their startup acceptance
rate is only 4% and they co-invest via their
FundTwenty8. Pre-money valuation: £1 500 000
Ecoisme focus on cost-efficiency solutions, delivered to
companies or countries in a simple, consistent and
easy-to-monitor way, which results in a financial
transparency and responsible approach to energy
consumption.
Roman Taranov K&T
Capital
Lead investor

21. GBP (£) 2018 2019 2020
Revenue 5,275 959,674 4,273,866
Gross Profit 1,675 240,047 2,531,425
Net profit -27,019 -720,903 24,711
23
FINANCIAL FORECAST
Ecoisme is planning to achieve break-even in 2020. Starting from 2021 Ecoisme is planning to start penetration on
European markets (France, Germany, Spain, Benelux, Nordic)

22. IVAN PASICHNYK
Chief Executive Officer | Co-founder
p.
p.
e.
+ 44 7491 083620
+38 063 188 1734
ivan@ecois.me
(United Kingdom)
(Ukraine)
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