Usage-based pricing (UBP), also known as consumption-based pricing, is a pricing model that enables customers to pay for a product according to how much they use it. The metric used to measure usage corresponds to how the customer is extracting value from the product. UBP is becoming increasingly prevalent within SaaS, replacing more traditional subscription- and seat-based pricing models. Learn more at https://openviewpartners.com/blog/
Monzo: ÂŁ19.3M VC investment turned into $2B. Monzo's Series C pitch deckAA BB
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🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
đź”® Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
—
Note, this is likely either the Series C or the Series D funding round, given the content of the deck.
In February 2017, Monzo raised ÂŁ19.5M from Thrive Capital (likely this round).
In November 2017, they raised ÂŁ71M from Goodwater capital.
The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you with a potential client or investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity.
Fintech, Online Brokerage & Online Betting - Presentation by Valentin Stalf, Co-Founder & CEO of N26 at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
đź”® Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Monzo: ÂŁ19.3M VC investment turned into $2B. Monzo's Series C pitch deckAA BB
Â
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
đź”® Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
—
Note, this is likely either the Series C or the Series D funding round, given the content of the deck.
In February 2017, Monzo raised ÂŁ19.5M from Thrive Capital (likely this round).
In November 2017, they raised ÂŁ71M from Goodwater capital.
The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you with a potential client or investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity.
Fintech, Online Brokerage & Online Betting - Presentation by Valentin Stalf, Co-Founder & CEO of N26 at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
đź”® Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Y Combinator Pitch Deck Template For Startup FoundersAA BB
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🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
đź”® Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Bolt pitch deck: $393M Series D, $6B+ valuationPitch Decks
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One-click checkout Bolt used this 12-page deck to describe raise $393M in Series D funding for expanding its network of 5.6 million consumers.
Bolt is an innovative payment processing company that offers an integrated checkout experience that enables retailers to convert and retain more consumers. This round of $333 million in Series D funding and $60 million in follow-on capital will “fuel commerce’s first federated checkout network”, and brings Bolt’s total funding to over $600 million.
Most impressively, the round comes at ~18Ă— the valuation that Bolt was priced at just eighteen months prior, using the simple 12-slide deck below:
See more at https://vip.graphics/bolt-pitch-deck-series-d/
Mapme Investor Deck.
The deck we originally used to raise our seed round of $1M. See the progress we've made at www.mapme.com. Welcome to try it out and create a map.
Any questions? I'm at ben@mapme.com
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkPiktochart
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What makes a successful investment pitch deck? According to a report, investors spend an average of only 3 minutes and 44 seconds looking at pitch decks, making every second count to convince potential investors.
Find out how you can create a successful and unique pitch deck with valuable tips to help you stand out.
This presentation slide is part of a webinar series by Piktochart in partnership with HighSpark. We speak with Kai Xin Koh, Co-founder and Story Strategist at HighSpark – a communications training and consulting agency that helps startups and category leaders create winning pitches. To date, Kai Xin and her company have helped to develop more than 500 powerful narratives. The startups they worked with raised cumulatively over $80 million in funding.
This webinar also shows you how to design a successful investment pitch deck using a template created by Piktochart and HighSpark. Watch the free webinar on-demand here: https://hubs.ly/H0JdfWK0
Pitch deck ini berusaha untuk memperkenalkan Vettery dan segala aktivitasnya kepada investor. Dengan tenaga kerja terkurasi serta transparansi data yang ada, mereka siap bersaing dengan marketplace tenaga kerja lain yang ada di pasaran.
Rippling Investor Memo: $45M Series A — with no pitch deck!Pitch Decks
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Rippling took an unusual approach when raising their $45 million Series A led by Kleiner Perkins in 2019: they used "no formal Pitch Deck" as the center of their fundraising materials. In lieu of the traditional pitch deck, Rippling presented an Investor Memo: a simple document which laid out the company’s pitch in prose form.
This approach took advantage of the storytelling strengths of the written medium, while showcasing important data such as graphs, charts, and tables in an accompanying set of 46 supplementary slides. Rather than share fragmented Excel sheets for due diligence, Rippling packaged their data room into comprehensive, organized slides with metrics, projections and detailed footnotes.
This is an excerpt from the slides that supplemented Rippling's famous investor memo.
Read more: vip.graphics/rippling-investor-memo
See the deck: bestpitchdeck.com/rippling
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Investment banks can provide a tremendous amount of value to your business. This might be most clear when it comes to assisting with a sale process or preparing for an IPO, but advice and guidance often begins well before a transaction.
You don’t need to be actively pursuing an exit to begin speaking with banks. Building relationships early on can provide perspective on who would be the best partner down the road, and are often great resources before engaging as well.
Read more at https://openviewpartners.com/blog/
A common problem facing startup founders is how to adequately fund their businesses from inception through profitability.
Many rely on equity raises to climb up the J-curve, but the dilution that results is often a hefty price to pay. Fortunately, that isn’t the only option.
Venture debt is a potentially attractive alternative that founders tend to under-utilize. Whether you’re looking for a source of growth capital with minimal dilution, a way to extend your runway between equity financings, or both, venture debt is an important component of the capital structure for many venture-backed startups.
What’s best is that you don’t need to be an expert in debt financing to make venture debt work for your business. What you do need to understand, however, is how and when to access the venture debt markets.
Read more here: https://openviewpartners.com/blog
Y Combinator Pitch Deck Template For Startup FoundersAA BB
Â
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
đź”® Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Bolt pitch deck: $393M Series D, $6B+ valuationPitch Decks
Â
One-click checkout Bolt used this 12-page deck to describe raise $393M in Series D funding for expanding its network of 5.6 million consumers.
Bolt is an innovative payment processing company that offers an integrated checkout experience that enables retailers to convert and retain more consumers. This round of $333 million in Series D funding and $60 million in follow-on capital will “fuel commerce’s first federated checkout network”, and brings Bolt’s total funding to over $600 million.
Most impressively, the round comes at ~18Ă— the valuation that Bolt was priced at just eighteen months prior, using the simple 12-slide deck below:
See more at https://vip.graphics/bolt-pitch-deck-series-d/
Mapme Investor Deck.
The deck we originally used to raise our seed round of $1M. See the progress we've made at www.mapme.com. Welcome to try it out and create a map.
Any questions? I'm at ben@mapme.com
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkPiktochart
Â
What makes a successful investment pitch deck? According to a report, investors spend an average of only 3 minutes and 44 seconds looking at pitch decks, making every second count to convince potential investors.
Find out how you can create a successful and unique pitch deck with valuable tips to help you stand out.
This presentation slide is part of a webinar series by Piktochart in partnership with HighSpark. We speak with Kai Xin Koh, Co-founder and Story Strategist at HighSpark – a communications training and consulting agency that helps startups and category leaders create winning pitches. To date, Kai Xin and her company have helped to develop more than 500 powerful narratives. The startups they worked with raised cumulatively over $80 million in funding.
This webinar also shows you how to design a successful investment pitch deck using a template created by Piktochart and HighSpark. Watch the free webinar on-demand here: https://hubs.ly/H0JdfWK0
Pitch deck ini berusaha untuk memperkenalkan Vettery dan segala aktivitasnya kepada investor. Dengan tenaga kerja terkurasi serta transparansi data yang ada, mereka siap bersaing dengan marketplace tenaga kerja lain yang ada di pasaran.
Rippling Investor Memo: $45M Series A — with no pitch deck!Pitch Decks
Â
Rippling took an unusual approach when raising their $45 million Series A led by Kleiner Perkins in 2019: they used "no formal Pitch Deck" as the center of their fundraising materials. In lieu of the traditional pitch deck, Rippling presented an Investor Memo: a simple document which laid out the company’s pitch in prose form.
This approach took advantage of the storytelling strengths of the written medium, while showcasing important data such as graphs, charts, and tables in an accompanying set of 46 supplementary slides. Rather than share fragmented Excel sheets for due diligence, Rippling packaged their data room into comprehensive, organized slides with metrics, projections and detailed footnotes.
This is an excerpt from the slides that supplemented Rippling's famous investor memo.
Read more: vip.graphics/rippling-investor-memo
See the deck: bestpitchdeck.com/rippling
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Investment banks can provide a tremendous amount of value to your business. This might be most clear when it comes to assisting with a sale process or preparing for an IPO, but advice and guidance often begins well before a transaction.
You don’t need to be actively pursuing an exit to begin speaking with banks. Building relationships early on can provide perspective on who would be the best partner down the road, and are often great resources before engaging as well.
Read more at https://openviewpartners.com/blog/
A common problem facing startup founders is how to adequately fund their businesses from inception through profitability.
Many rely on equity raises to climb up the J-curve, but the dilution that results is often a hefty price to pay. Fortunately, that isn’t the only option.
Venture debt is a potentially attractive alternative that founders tend to under-utilize. Whether you’re looking for a source of growth capital with minimal dilution, a way to extend your runway between equity financings, or both, venture debt is an important component of the capital structure for many venture-backed startups.
What’s best is that you don’t need to be an expert in debt financing to make venture debt work for your business. What you do need to understand, however, is how and when to access the venture debt markets.
Read more here: https://openviewpartners.com/blog
11 PLG Principles for the Age of Connected Work from OpenViewOpenView
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We’re often asked “How do we become PLG?” While there is no one way to PLG, we have accumulated a number of principles below to guide entrepreneurs. Building upon our inaugural post on what is PLG, we are launching our PLG principles for the Age of Connected Work. Public company PLG leaders like Datadog, Snowflake and HubSpot have adopted at least nine of the principles and are rewarded with outsized valuations–more on that later.
You don’t need to adopt all 11 principles to be PLG, but use as many as are applicable for your market to build a defensible competitive advantage for your business and win in the long-term. Start by embracing the Build principles; otherwise you’ll be optimizing from a shaky foundation. Then layer on Deliver and Monetize principles to amplify your efforts.
Read more at https://openviewpartners.com/blog/age-of-connected-work/
Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product.
Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?”
We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space.
It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.
What Happened After SaaS Companies Introduced Free Offerings Last YearOpenView
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2020 was the year of free. And 2021 is the year of reaping the rewards. Let's dig into what happened when SaaS companies started to give away their products.
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. Learn why we're now in the end user era and how your org can adapt.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Developers are a tough crowd, their time is extremely valuable, and they’re allergic to anything that even remotely feels, tastes, or smells like marketing.
How Organizations Can Focus Sales for Maximum ImpactOpenView
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The best PLG businesses have a dirty secret: They all have sales teams. In fact, they’re doubling down on these teams.
But that doesn’t mean their unit economics are going to get any less attractive, or that they’ll build their sales team at the same pace that their lead volume increases.
How are the best companies doing this? Focus. We used to want to build a big funnel to give our sales team plenty of leads—but many of the experts Sam Richard spoke with from InVision, Wistia, Hubspot and more told me that they’re “splitting the funnel,” or narrowing it, to keep their teams laser-focused on the leads that make sense for their business.
Sam just finished a project with an OpenView portfolio company that wanted help identifying ways to keep their sales team focused on the best accounts coming through their free tool. During the course of the work, Sam consulted with experts and pretended to be a lead in order to shape some findings that she would now like to share with the community.
We invite you to check out Sam's findings, best practices and suggestions to rethink how you’re applying sales resources at your own organization. We hope this helps provide some guidance, and we’d love to know how your organization does this or what companies you admire who do this well. Reach out on Twitter or LinkedIn.
The Recession Planning Framework for StartupsOpenView
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We are “officially” entering a recession. That’s likely not a surprise to hear. 
For SaaS companies, a recession is defined by a few things:
 Churn increases (big time)
 ARR growth decreases (big time)
 Cash burn feels like bleeding out (big time)
 Runway is king
You’ve probably read this same kind of advice in many doom and gloom posts over the last month or so.
But how do you turn these high-level truths into practical action?
I put together this Recession Planning Framework based on how I have seen the best SaaS CEOs leading through this crisis.
I hope that it makes planning during this uncertain time feel less like summoning a crystal ball ď”® and more like navigating with a map ď—ş.
This framework is meant to help you develop the map so you can then focus on navigation.
Step up. Lean in. Be strong. Make decisions. Move forward.
It’s never been more imperative to understand if you're providing enough value to your customers. Check out our best practices for building a customer health score based on product analytics, customer success, and support data.
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. Learn why we're now in the end user era and how your org can adapt.
We uncovered a lot of information in our 2019 Expansion SaaS Benchmarks survey. What's keeping founders up at night, what the fundraising landscape looks like and how a product led growth strategy can help you narrow your focus to see better results.
Over the past few decades, buyer power shifted from the executive to the end user. OV's Kyle Poyar explains how this shift occurred and how product led growth is how you adapt.
OpenView surveyed over 500 companies, from pre-revenue to $150M+ ARR publicly traded SaaS companies, about what does and doesn't work when it comes to scaling a business.
35. 01 Pick the right usage metric.
02
Don’t gate your features behind a paywall.
Ensure customers have what they need to
be successful.
03
Procurement teams crave predictability.
Give large customers peace of mind
without eroding your usage model.
PRO-TIP: BAN THE WORD OVERAGE.
Usage-based pricing works best as land-and-
expand. Pay reps beyond the first commit to
align their actions with your business goals.
You share in your customer’s success.
That means every team must play a role
in customer adoption.
If revenue is consumption-based, invest
heavily in predicting consumption.
36. Founded in 2006, OpenView is a venture capital firm investing globally in business software
companies. With a mission to improve people’s working lives, OpenView’s focused
investment approach across sector and stage enables the firm to identify and partner with
business software companies that it deems to be category leading. The firm’s focus extends
to operational excellence through its dedicated expansion team working with portfolio
companies on go-to-market, sales and marketing, product-led growth, talent, and
corporate development.
The firm is based in Boston and has approximately $2 billion in total capital under
management. For more information about OpenView and its portfolio companies, please
visit ov.vc
This document is for informational and illustrative purposes only and has been prepared by
OpenView Advisors, LLC. This information contained in this document shall not constitute an
offer, solicitation, or recommendation to sell or offer to purchase any securities, investment
products, financial instruments or investment advisory services, nor will it form the basis or a
part of any such contract. Any such offer will only be made pursuant to formal investment
documents in compliance with applicable state and federal laws and regulations.
Any information and research presented in this document is based on data obtained from
sources believed to reliable, but no representations, guarantees or warranties are made
with regard to the accuracy, completeness, or suitability of the information. Additional
citations are available upon request.