Climate Change requires a new set of behaviors. Currently, it’s too difficult for dads to easily live more conservation-based lifestyles. ecodads is a new Climate Parenting Movement providing: a Climate Resource and Community Network with Sustainable Product & Services Marketplaces, Investments & Actions.

2. Problem:
Climate Change requires a new set of behaviors.
Currently, it’s too difficult for dads to easily live more conservation-based lifestyles.

3. Solution: ecodads - a new Climate Parenting Movement
Providing a Climate Resource and Community Network with
Sustainable Product & Services Marketplaces, Investments & Actions
Barn Raising

4. Market Size
$1.7T
Amount of eco-aware Dads
annual US purchasing Power
(TAM)
56%
% of US Consumers who have
changed their purchasing habits
due to Climate Change
121M
# of US Dads

5. Competitive Landscape
Non-climate-
friendly
eCommerce
Products
Climate-friendly
eCommerce
Products
Dad-focused
experience
Mom-focused
experience

6. ● ecodads’ 3rd-Party Sustainable Product Marketplace
● ecodads’ Club Subscriptions
○ Membership Revenue ($270/yr - $27/mo to start)
○ Monthly Subscription Boxes
○ Sustainable Investment News & Tools
○ Classes / Trainings/ Workshops
● ecodads’ Gift Membership Purchases
● ecodads’ Branded Product Sales
○ Premium APP and Community Food Gardens
● ecodads’ Vertical-Services Marketplace (ala Angie’s List)
● ecodads’ Bank Account / Debit Card Funded Accounts
○ (via MyPocket.io)
Business Model (Revenue $)
● ecodads’ Advertising & Sponsorship Revenue*
○ ecodads’ Website
○ ecodadds’ App
○ ecodads’ Community
○ ecodads’ Magazine
○ ecodads’ Newsletter
○ ecodads’ Podcasts & Online Clubhouse Events
○ ecodads’ Event Sponsorships
● ecodads’ Video Program Licensing to Streaming Channels
○ (via Filmtrack)
● ecodads’ Annual Trade Report Subscriptions
○ (via using Surveys and Data Analytics/ Insights from Redacted &
Anonymized Privacy-Protected Data)
*Inventory space to potentially be sold by 3BL Media or DotDash or PocketOutdoor

7. The ecodads’ App which contains:
● Opportunity to join ecodads’ private social
network to connect with Dads
● The ecodads’ Sustainable Product Shopping
Guide Tool to:
(Scan Product UPC, QR Codes, or the physical
Product to automatically review the product and
it’s sustainability and organic rating, reviews and
alternative product recommendations)
● The ecodads’ marketplace
● The ecodads’ content stream of:
news, events, stories, podcasts, classes,
discussions and clubhouses
ecodads’ Initial Branded Products (avail 4/1/2022)
The ecodads’ Sustainable Welcome Box which
contains:
● Your 1st Order of Products Plus
● 1 ecodads’ magazine + catalog (magalog)
● 1 ecodads’ polo-style shirt or hat
● 1 ecodads’ reusable shopping bag
● 1 ecodads’ bank account / debit card
application--use your spending power to
change the world
The ecodads’ Community Garden-in-a-Box:
● Get your neighbors together to form a garden to
nourish your families
● Comes with all wood, stakes, soil, nails, screws,
brackets and seeds
● Choose from multiple sizes based on your space
● Comes with template and playbook to organize
and collaborate effectively with your
neighbors--video and zoom instruction included
● Plus 1 Master Gardener Training Day + checkups

8. Team
David Sok – CFO
Responsible for Finance / Accounting
CFO, MyPocket (Financial Inclusion App/Bank Acct)
Principle, LMPS, LLC
Co-Founder, Asian Golden Foods
VP, Golden Rice Company
Michael Leifer – Co-Founder / CEO
Responsible for Community / Content / Media Licensing
Cultural Anthropologist, who loves story and data with 2 exits
Founder/CEO guerilla PR (20 Yr Old Award-Winning Agency)
Co-Founder C3 Live, Sold 2000 (Webcasting, Content Licensing)
CMO, Brentwood Blah Blah, Sold 1995 (Reader-written Mag)
Expert at building successful private communities for:
Nestle, Cancer411, P&G, Coca-Cola, Sony, RedBull & more.
Ken Legrani - CTO
Responsible for UX & Technology
Co-Founder, Pleasant Street Ventures
VP, Healthy Lifestyle Brands (co-built ecommerce sites)
Experience and product lead for Wildcrafter, Soovu Labs, Charles
Schwab, Charter Communications, Pie Insurance & more.
Ryan Serpan - Co-Founder / CMO
Responsible for Revenue & Customer Acquisition
Co-Founder, Pleasant Street Ventures
VP, Healthy Lifestyle Brands (co-built ecommerce sites)
Executive coach, startup consultant, direct to consumer
expert. Revenue and marketing lead for Water Guru, Soovu
Labs, Wildcrafter, Ever Better & Grand Cannabis Company.
Executive consultant for fortune 100 Enterprise brands like
Universal Studios, Samsung, Disney, Dell & Kimberly Clark.
Co-Founder Video

9. Partnerships
● Ecodads.org - ecological literacy non-profit foundation
○ Partnered with CA Board of Ed, CalRecycle, CalEPA, US
Dept of Renewable Resources and Apple
○ Receiving a % equity in ecodads.com
○ Using GiveDirectly.org and Segovia’s for profit /
non-profit model
○ Shall acquire 3rd-party grants and sponsorships
○ ecodads’ org provides:
■ Community relations and cross-promotions
■ Education, training and support
■ Partnerships
■ Tax-deduction to consumers / members on
certain purchases and donations
● Magical Threads - story & content creation agency
○ Offering reduced rates in exchange for options
● guerilla PR - community building and grassroots PR
○ Offering at cost rates

10. Technology Platform

11. Financial Projected Milestones
Years Year 1 Year 2 Year 3 Year 4 Year 5
Revenue Total $5,000,000 $25,000,000 $50,000,000 $250,000,000 $500,000,000
Customers/Members 5,000 25,000 50,000 250,000 500,000
Customer Avg Year Spend $1000 $1000 $1000 $1000 $1000
Growth Multiple N/A 5X 2X 5X 2X
COGS (70%) $3,500,000 $17,500,000 $35,000,000 $175,000,000 $350,000,000
Total Net $1,500,000 $7,500,000 $15,000,000 $75,000,000 $150,000,000
Revenue
Membership
Subscription Boxes
Store / Product Marketplace
Services Marketplace
Finance / Debit Card
Advertising

12. Investment Opportunity
Deal
● For $1M investment
● Offering SAFE Note
● 20% Discount
● Cap TBD
Use
● 40% - Marketing
● 30% - Staff & Membership Support
● 15% - Technology Platform & Hosting
● 10% - Overhead
● 5% - Legal
Target
● 12/1/21 - Design / Build Platform & App
● 4/1/22 - Beta Launch Movement Platform
● Hire / Train a Rock-Solid Infrastructure
● Obtain Product & Investment Intel Partnerships
● Generate $5M in 1st Year Revenue
● Increase Company Value by 3Xs

13. Together, we can build a better tomorrow
Take this opportunity to amplify your legacy
Thank you!
Michael Leifer
213.725.3037
leifer@ecodads.com