eCatalog Development has over a decade of experience developing eCommerce platforms. The company was founded by Karl Wellman to provide solutions for small to mid-size merchants. Services include developing product data, maintaining platform accounts, integrating with SaaS solutions, configuring marketplace storefronts, and managing vendor accounts on Amazon and Sears marketplaces. The BalanceMaxx solution retrieves orders and inventory levels from marketplaces and syncs them with a merchant's system of record.

1. January 21, 2012

2. Overview
• Company History
• Service Overview
– Data Development
– Platform Maintenance
– SaaS Integration
– Marketplace Cart
Configuration
– Amazon Vendor Central
and Sears Vendor Direct
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3. Company History
eCatalog Development has been working on
eCommerce Platforms for over a decade.
• Karl Wellman, Founder -
– Was the Development Director for Pulver Technologies, Inc., an
Amazon integration company. During his tenure, he learned
not only how and why Amazon works, but how it does things
differently from other platforms-the good, the not-so-good,
and the entirely different.
– There were very few resources available to service these small
to mid-size merchants.
• eCatalog Development was born out of this
knowledge and the desire to bring certain solutions
to companies with net annual revenues from as little
as $500,000 to $100 million.
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4. Service Overview – Data Development
• The design and information required to get
products onto selling websites can be
convoluted and daunting.
• Good Data is essential – search engines
depend on it. A9 is the perfect example.
• It is not possible to automate all facets of
creating good data
• eCatalog Service completes this required
information on the Merchant’s behalf.
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5. Service Overview – Platform Maintenance
• Technical Resolution service
– Image error resolution
– Feedback administration
– Browse category issues
– Account suspensions
– Missing items
– Improper product classifications
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6. Service Overview – SaaS Integration
comprehensive 60+ parameter pricing
management with
Feedback reputation management with
Order and Inventory management with
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7. Service Overview – Marketplace Cart Configuration
-Amazon Storefront
-Webstore by Amazon
-Buy.com Storefront
 Custom Graphics Layout
 Browse Tree Categories
 Upsell/Cross-sellConfiguration
 “Sale” or “On-Special” Item List
 “MostPopular” Items List
 much more…
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8. Service Overview – Vendor Central/Vendor Direct
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9. About BalanceMaxx
• Retrieves new orders from a Marketplace and
upload those orders to the merchant’s system of
record
• Acknowledge orders back to the originating
Marketplace to include a tracking number
• Retrieve current inventory levels from the
merchant’s system of record
• Perform inventory updates to each Marketplace the
merchant sells its products on
• Resolve SKU length incompatibilities between the
Marketplaces and merchant’s system of record
• Proven ROI - merchant savings of tens of thousands
of dollars annually for just one Marketplace
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10. Simple Configuration
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11. Advanced Configuration – Multiple SOR’s
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12. We’d like to add to the list
Just a few marketplaces and System of Records:
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