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Innovation and Value Creation through Business Development | Tarush Agarwal

Innovation and Value Creation through Business Development | Tarush Agarwal

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Innovation and Value Creation through Business Development | Tarush Agarwal

  1. 1. A Little About Us Born in 2011, offices in Stockholm, San Francisco 38 total apps, over 150 million downloads, 160 countries 16 million+ monthly active users Leaders in several markets globally Includes sister company Sago Mini, both owned by Spinmaster
  2. 2. We believe in open- ended, imaginative digital play.
  3. 3. We are committed to diversity. No kid should ever feel excluded.
  4. 4. We design every detail from the kid perspective.
  5. 5. Toca Kitchen 2
 Play with your food! Cook whatever, however you want. Come up with your own recipes for your special guests. Play Pattern: Discovery, Creativity Ages: 3+
  6. 6. It Works
  7. 7. Brands (top charts - kids paid) Source: App Annie - Consolidated positioning for 2015 in iOS kids category. Market includes: Australia, Brazil, Canada, China, Japan, Sweden, U.K. and U.S.
  8. 8. Apps - iOS (top charts - kids paid) Jan. 1, 2015 Jan. 1, 2016 Christmas Day 2016Jan. 1, 2017 Source: App Annie - Top Charts Kids, iOS Paid Category U.S. - App Store
  9. 9. Apps - Google Play (top charts - kids) Source: App Annie - Top Charts Kids, Family Category U.S.
  10. 10. Beyond the App Stores
  11. 11. Vision:
 A beacon in the world for kids Toca Boca will become a category independent brand that signals to kids and families that something was made for them.
 The Toca prefix will become synonymous with the kids perspective globally.
  12. 12. Partnership Principles Long term value creation Innovation and creativity- new business models Think global, act local Research and data driven approach to find new trends and opportunities Strive to be early adopters
  13. 13. Distribution Eco-System CORE PRODUCT MAJOR PLATFORMS BTC (iOS, GP,AMAZON) NEW BUSINESS MODELS (SUBSCRIPTION FOR APPS) MAJOR BTB CHANNELS NEW TECHNOLOGIES (AI, AR, VR) NEW MARKETS EMERGING CHANNELS (RESTAURANTS, AIRLINES, HOTELS) KIDS SPECIFIC PARTNERS (OEMS)
  14. 14. Distribution Contribution 74% 26% Distribution Other Revenue
  15. 15. Partnership Examples
  16. 16. 17
  17. 17. Bundle Examples
  18. 18. Multi Developer Bundle Success 7x normal sales
  19. 19. New Channels : Ziosk Partnered with Table top restaurant tablet provider in 2016 Exposed to 50M customers at over 2000 restaurant locations Highest engagement amongst all content providers Average play session was 7-8 Minutes
  20. 20. Content Network Partners APPS CLUBE- LATIIN AMERICA VERIZON KIDS
  21. 21. SAMSUNG KIDS Content Network Partners AMAZON KINDLE FREETIME
  22. 22. Immersive Integration SAMSUNG KIDS
  23. 23. Partner Events Examples of some partner events conducted in various locations in the US
  24. 24. Partner Events Examples of some partner events conducted in various locations in the US

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