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Eattoday proposal - Da Viral
The document presents a comprehensive overview of the online food delivery market in India, highlighting market trends, growth projections, and the rise of cloud kitchens. It emphasizes the increasing demand for restaurant-to-consumer delivery and the importance of community engagement in driving consumer decisions. Additionally, it discusses eattoday's role as a community platform that connects users with local food offerings and facilitates peer advocacy.
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Eattoday proposal - Da Viral
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- 2. 2 Agenda 01 02 03 04 Market snapshot Allabout EatToday Start with the Community Partner with us
- 3. Image Place Holder MARKETSNAPSHOT
- 4. 4 Market value in 2020 Predictedgrowth in 2024 CAGR (2020-2024) Market Snapshot Online food delivery market Users statista.com 203.6 m US$ 10.2 bn US$ 14.7 bn 9.5 % eattoday.daviral.in
- 5. 5 inbillion Platform-to-consumer Delivery Restaurant-to-consumerDelivery The demand of Restaurant-to-consumer Delivery is still growing steadily (expected to reach 155.8m users by 2024), SME should not depend much on delivery platforms but be more active in the food delivery battle. eattoday.daviral.in Market Snapshot Equal demand growth
- 6. 6 In 2019, Swiggyclocks nearly 1.4 million food orders daily across India, compared with about 700,000 orders per day a year ago Usage Share in percent The usage share of Zomato amounts to an estimated 35% of the Online Food Delivery segment and the selected region in 2018 Zomato 35% Swiggy 25% Uber Eats 10% Ola (Foodpanda) 5% Dominos 10% Others 15% eattoday.daviral.in Market Snapshot Food delivery giants
- 7. 7 India’s food techexpansion is no longer a metro phenomenon! 74% 26% 64% 36% 110 1.7 Mn 215 2.2 Mn 24% 17% 16% 15% 12% 10% 6% 1.4 Mn Bangalore Hyderabad Delhi Mumbai Chennai Pune Kolkata City Presence Orders per day 2018 2019 Split of Top 7 cities Total growth XX YY Top-7 cities Rest of India ↑80% ↑12% ↑30% eattoday.daviral.in Market Snapshot Food tech expansion by region
- 8. 8 Users by age 36.9% Low income 39.6 % 33.6 % Users by income Medium income High incomeDinner Lunch Breakfast Others % Share of Meal Rapid digitalization and growth in both online buyer base and spending and the growth in per capita income is a driving force behind the growth in demand for online food delivery in India eattoday.daviral.in Market Snapshot Online diners demographics
- 9. 9 Increasing flow offunds into the sector coupled with rising per capita income has led to the advent of cloud kitchens. A cloud kitchen is a takeaway restaurant that exists online only without an actual storefront for guests to visit Comparison Traditional restaurant Cloud Kitchens restaurant Real estate footprint 2500 sq ft 200 sq ft Employee count 15+ 2-5 Upfront investment $300k Small deposit and cost of specialized equipment Time required to open 12-18 months 2-4 weeks Food delivery time 35 min 25 min Overall risk Long payback Low capital risk Quick payback UBER EATS SWIGGY ZOMATO DIRECT DELIVERY FOOD KIOSK OTHER ONLINE FOOD DELIVERY PORTAL HUBMAIN KITCHEN HUBMAIN KITCHEN eattoday.daviral.in Market Snapshot Rise of Cloud Kitchen
- 10. 10 Online Marketing - Community Call center POS/ CRM Delivery logistic Kitchen infrastructure Food aggregator Cloudkitchens have created a wave of disruption in the entire market. The low investment and risk, along with the ease in replication and scaling the business make cloud kitchen become one of the most profitable business models eattoday.daviral.in Market Snapshot Cloud Kitchen ecosystem
- 11. Image Place Holder STARTWITH THE COMMUNITY
- 12. 12 35% Variety in cuisineswith good discounts and convenience 19% Advertisements, esp. in metros and among the higher income groups across the country 52% Peer or network advocacy in ordering food online for the first time Statistics by Google and Boston Consulting Group eattoday.daviral.in Start with the Community What drive consumers’ food order decision?
- 13. 13 Social platforms arewitnessing a sharp rise in connecting millions of people to share their food experiences, indulging in gluttonous conversations and discovering the best food & drink wherever they go According to Brandwatch, more than 50% of diet conversations among food influencers is vegan, and approx. 64% food search is accessible to vegans. Top food search on Google (in the last 12 months) Food shelter near me Didi food Food shortage Grab food Food odisha eattoday.daviral.in Start with the Community Global Food Community on the rise
- 14. 14 Since the launchof Instagram, there have been more than 210 million #food posts. The platform is borderless; the trends are international, and the approach is universal. Top food hashtags on Instagram Top food groups on Facebook Top food group on Facebook Category Members Average posts/day Chef at Large Public 372190 3700 Rasoi Ka Swad Public 589052 2600 Yummy indian Food Recipes Public 1247291 2600 Indian Food Recipes and Cooking Public 1103018 2000 NON-VEG FOOD ONLY Public 852474 1100 It is all about My Baking and Cooking Recipes Private 672951 2400 Facebook groups are simple to set up and have a strong local following. Food community on that social platform is a place where members share ideas, advice and information on everything related to growing, storing and cooking and to improving the efficiency of local food community groups. eattoday.daviral.in Start with the Community Global Food Community on the rise
- 15. Global Food Communityare growing faster than ever! Food content is exploding on YouTube and has generated nearly 41 billion views on the site. ● 71% of the food audience on YouTube is between 18 to 34 years old ● 36% of the audience for food content is located in the United States ● Views for ‘Baking’, ‘cakes’, and ‘cupcakes’ content represents 20% of all food content views ● Views for food-related content, such as recipes, and cooking demonstrations, have increased a staggering 170% year-over-year eattoday.daviral.in
- 16. 16 Image Plae old Image Place Hold The‘Tag a Vegetarian’ for Veg Planet brought in a phenomenal number of new audiences and reach, with about 197 entries for the contest in total Photography Contest About 143 entries for the food photography contest for Urban Tree Infrastructures. As expected the post received a huge audience and the winner got a meal for two at an exotic restaurant Story Contest The story contest on Sanjeev Kapoor’s Facebook page brought in 184 entries and pulled in a good crowd of avid readers as well Hashtag Contest This contest by Zomato called for the participants to post their food snaps on Instagram with the hashtag #zomatocontest. The contest brought in about 201 food shots and about 100,000 impressions. Tag a friend Contest eattoday.daviral.in Start with the Community Top food minigame
- 17. 17 #SimpleHomemadeRecipes with Amul Throughoutthe live cooking show, Amul has provided useful kitchen tips to their audience and tactfully promoted their products in a sophisticated, targeted way #LIVECookingShow with HelloFresh This live interactive cooking show legitimately helped viewers improve their culinary skills and indirectly check meal kit of brand eattoday.daviral.in Start with the Community Brands’ Food Live-stream
- 18. Image Place Holder EATTODAY Weare not a food delivery app, we are a food community ♥
- 19. 19 EatToday Our Community 300 FacebookPages 25 Groups Our Networks 200M Our Merchants 32K Our Users eattoday.daviral.in
- 20. 20 Food Collection Foods aredivided into 4 main categories to help visitors quickly find their idea dishes. Exclusive Recommendation Suggested listings to boost traffic for restaurants The Local Need-to- know Top recommended restaurants with high ratings in a specific area The Local Food Guru A community-based platform fueled by UGC. Listings can be created and edited by members. eattoday.daviral.in EatToday Our Platform
- 21. 21 Platform & Community UGC Food Guru Monetize1.0 Monetize 2.0 Build platform & community Drive traffic & search for food trends Create CTA content attach clicks Generate content from Food Guru and create a reward system Call for community contribution on listing creation & food review Sponsor Mini-games and the live- stream of Food Guru & KOL Display ads CPC, CPI for Food aggregator Monetize from Food Guru Earn money from providing online marketing services for cloud kitchens business sector eattoday.daviral.in Increase website traffic for SMEs and turn visitors into buyers. Increase brand awareness for SMEs and help you to connect with customers. Create opportunities to understand customers and improve listings that suit their needs and tastes. Access to diverse customer data and cooperate with the top food delivery with competitive discounts in our network.Accelerate the branding process, turn your strength and features into POP and get closer to the order/purchase process. EatToday Growth Roadmap
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- 23. Create Food Trend Partnerwith us for Data crawling Food Review Stimulating demand and eating behavior of customers Traffic Increase traffic to website and app Community Connect with customers in the fastest and most effective way WHO? - Food Aggregators - Restaurant owners Go online (set up online presence) Increase brand recognition (social amplification) Boost sales (social media campaign) eattoday.daviral.in Partner with us Our Commitment
- 24. 24 EatToday platform Branded creativecontent Social marketing consultant Livestream (Basic, Standard, Premium) Marketplace (Seeding service) Share link Post on Timeline Post on Story Pin Post Minigame Marketing campaign Advertising management Banner design Video production Restaurant listing Feature on homepage Banner, PR eattoday.daviral.in Partner with us Our Services
- 25. Livestream BASIC STANDARD PREMIUM DISTRIBUTIONCHANNELS CREATIVE SCRIPT HOST / MC INTERACT LIVESTREAM EQUIPMENT PRODUCTION CREWS If you want to reach and engage your existing audience, a Facebook live will help you out more “How-to” content on DaViral’s Women vertical page eattoday.daviral.in
- 26. Marketplace We have localizedaccounts which are active, well- versed in culture and high in engagement to enhance the diffusion process Own trust accounts Our dedicated team of more than 60 marketing professionals will follow up, report and collect lead from daily social metrics to boost clients’ conversion rates Chat and consult for customer We can leverage our network of 300+ pages and 25 groups to solve our clients’ unique growth challenges Cross-post on groups/page seeding Marketplace Seeding Service Facebook marketplace is a growing community of qualified buyers who are itching to make a purchase. Its potentials will be expanded when you combine them with built-in interest marketing and easy-to- use product categorization Come to Indian Food Restaurant to taste spicy, rich and flavourful of India regional cuisines $200 Hot Combo at Indian Food Restaurant Come to Indian Food Restaurant to taste spicy, rich and flavourful of India regional cuisines eattoday.daviral.in
- 27. EatToday Service Package ● Showup your brand on the largest database search engine of restaurants in India ● Provide brilliant visual advertising as creative banners or in- stream ads ● Make your brand stand out by attractive PR article ● Create intuitive and reliable impression through reviews on one of the biggest India culinary community eattoday.daviral.in
- 28. PR Articles Various typesof audience enable you to establish your brand identity in a practical and cost-efficient manner Banner ad Target audience will be expanded and get more visitors to theadvertiser’s website Attract prospects to a brand through 4 other websites by converting visitors into sales leads Reviews on Community Displaying reviews on 4 websites gives potential customers more confidence in their purchasing decisions and reduce doubts, leading to a higher conversion rate eattoday.daviral.in EatToday Service Package
- 29. Thank you DA VIRALMARKETING CO., LTD For advertising duong.le@daviral.in For other inquiries support@daviral.in