This document contains an outline for a report on the airline EasyJet. It includes sections on the airline's overview, main features and benefits, logos, target markets, positioning/branding, comparisons to legacy airlines, and conclusion. It also contains subsections on allocated seating, fast tracks, brand stretching, comparisons to Ryanair, and conclusions. References are listed at the end to sources consulted for the report.

1. Diana (Seo Hee) Cho
034 – 556 - 134
FIS350FA
Nadia Silvani
February 17, 2015

2. TABLE OF CONTENTS
 Airline Overview
 The Main Features & Benefits of The
Product
 Logos
 Target Markets
 Positioning/Branding
 Comparisons Between EasyJet and L
egacy
 Conclusion
3
4
6
7
9
10
12

3. Name Country
EasyJet
United
Kingdom
(“About”)
(“Airline Ratings”)

4. ALLOCATED SEATS
 Without any charge
 Speedy boarding
(“Arik”)

5. FAST TRACKS
 Less Line in queues

6. This is Generation EasyJet

7. LEISURE
BUSINESS
TRAVEL
(“EasyJet Focuses”)

9. BRAND STRETCHING
 Flexi-Fare
 AVOID Tech
 EcoJet
(“EasyJet”)

10. EASYJET VS RYANAIR
EasyJet Legacy
Seats 180 156
Load Factor 90% 70%
Passengers in flight 162 109
Revenue per day £278k £278k
Ave Fare £68/pax £136/pax
(“Contents”)

11. (“British”)

12. CONCLUSION
(“Redirect Notice”)

13. WORKS CITED
 "About Us - EasyJet Plc." About Us - EasyJet Plc. N.p., n.d. Web. 15 Feb. 2015.
 "Airline Ratings." EasyJet Review & Safety Ratings. N.p., n.d. Web. 15 Feb. 2015.
 "Arik Air Web - Book Arik Airline Flight - Arik Officials." Easyjet: Easyjet Cheap
Holidays, Arik Air Cheap Holidays. N.p., n.d. Web. 15 Feb. 2015.
 "British Airways Offers Just 140 out of 349 Destinations from London; Has Monopoly on Just
18; More Strikes Would Benefit EasyJet Most." Anna.aero. N.p., 13 Apr. 2010. Web. 16
Feb. 2015.
 "Contents." Israel Studies 16.2 (2011): n. pag. Web. 16 Feb. 2015.
 "EasyJet Focusses on Business Travel Market." EasyJet Focusses on Business Travel
Market. N.p., n.d. Web. 15 Feb. 2015.

14.  "EasyJet Introduces Free Fast Track Security When Purchasing Flexi Fares." Jetset
Times. N.p., 15 May 2013. Web. 15 Feb. 2015.
 Marketing Society Awards 2014 / Long Term Marketing Excellence / Easyjet.
EUROPE BY EASYJET (n.d.): n. pag. Web. 16 Feb. 2015.
 Matthewc. Driving Returns and Profitable Growth in (n.d.): n. pag. Web. 16 Feb. 2015.
 Uk, and W. :. Uniquebusinessstrategies. WHAT IS BUSINESS STRATEGY? (n.d.): n.
pag. Web. 16 Feb. 2015.
 "Redirect Notice." Redirect Notice. N.p., n.d. Web. 16 Feb. 2015.
 "This Is Generation EasyJet - TV Advert." YouTube. YouTube, n.d. Web. 16 Feb. 2015.