This document analyzes Google Inc. as a potential investment. It summarizes Google's mission, products, financial performance from 2011-2012 with increasing revenue and profit, and the 5-year and 52-week high and low stock prices. It then analyzes a sample investment in Google stock over 7 weeks in 2013, showing an overall gain of $1773.31. Short and long-term risks and opportunities for Google are also discussed.

1. Diana (Seo Hee) Cho, Christina (Gia Boi) Chau, Selina
(Fan) Wang
Professor: Ron Chaikin
22 November 2013

2. • Offering many options such as Web, Services, and Chrome
• Mission Statement :
“ To organize the world’s information and make it universally
accessible and useful”.
• Industry Areas & Major Product and services
INTRODUCTION

3. WHY WE CHOOSE GOOGLE INC.
• a well-known multinational High-Tech giant and ranks as the 18th most profitable
company from 2012.
• Billions of users all over the world _ strong market demands and unpredictable market
potential for its innovative new products
• Through Google’s financial reports and stock history, we found out that Google’s
revenue, profit and stock price have kept increasing every year since the company
went public in 2004.

4. HIGH AND LOW PRICE
1. Look at the 5 year history of this stock. Record the high and low price/share.
• October 31, 2013 High: 1041.52
• November 21, 2008 Low: 247.30
2. What was the high/low value of this stock for the last 52 weeks?
• October 31, 2013 High: 1041.52
• November 19, 2012 Low: 655.53

5. THE REVENUE IN 2011 AND 2012 (“GOOG”)
Year The Revenue Profit (gain or loss)
2011 37,905,000 9,737,000
2012 50,175,000 10,737,000

6. THE STOCK VALUE
#1 #2 #3 #4
Friday of each
week
Stock Value/ Per
Share
Total Value of Gain or
(Loss) on one share from
previous week
Overall Value of Investment
Purchase Date Oct. 4,
2013
$872.35 0 $872.35 x 11 = 9595.85
Oct. 11, 2013 $871.99 ($0.36) / per share $871.99 x 11 = 9591.89
Oct. 18, 2013 $1011.41 $139.42 / per share $1011.41 x 11 = 11125.51
Oct. 25, 2013 $1015.20 $3.79/ per share $1015.20 x 11 = 11167.2
Nov. 1,2013 $1027.04 $ 11.84/ per share $1027.04 x 11 = 11297.44
Nov. 8, 2013 $1016.03 ($11.01) / per share $1016.03 x 11 = 11176.33
Nov. 15, 2013 $1033.56 $17.53/ per share $1033.56 x 11=11369.16
Overall Gain/Loss
1773.31

7. ANALYSIS
Short-term:
• Google has launched Android platform, KitKat .
• Google is continuing its renewable energy investment by paying $80 millions for six
additional solar facilities across California and Arizona.

8. RISKS FOR GOOGLE COMPANY
long-term
• Huge market capital:
In 2012, Google’s revenue was 50,175.00 millions and its market value is 345.37billions.
• Market competition is increasingly fierce.
yahoo and Microsoft heavily attacking on network advertisement market.
in the market of smartphones and tablets, the rapid innovation and development of Samsung and Apple.
• Google’s corporate culture is more difficult to maintain.
As the huge increase on employee numbers and the high-speed expansion of infrastructure, Google's corporate culture
faces great risks to maintain sustainable development.

9. POTENTIAL OPPORTUNITIES
• Accelerate innovation
• Develop in new field

10. Thank you !