This document discusses how EAS (Electronic Article Surveillance) intelligence can improve store performance and profitability for retailers. It notes that nuisance alarms reduce the effectiveness of EAS systems, while equipment issues can cause false alarms or item deactivation failures. The document promotes EAS monitoring and reporting solutions that can maximize EAS effectiveness, reduce alarm issues, and ensure proper response to alarms to decrease shrink. These solutions provide remote management of EAS systems to improve uptime and efficiency while enhancing the shopper experience.

1. EAS Intelligence
the key to higher profits

2. Why EAS Intelligence
Measurable Store Performance
Additional Shrink Reduction
Improved Service Response
Carbon Footprint Savings
Increased EAS ROI
/ 2 /

3. Nuisance alarms desensitize staff and customers
to alarm events, reducing the deterrent value of
the exit system
Increase in Organized Retail Crime results in
higher losses
Equipment issues, i.e., unplugged devices, cause
item deactivation failure and cause 50+% of false
alarms
Equipment downtime impacts the retailers’
shopper experience and associate confidence in
their EAS programs
Inadequate EAS reporting and lack of visibility
allow the issue to grow unnoticed and impact
retailers’ bottom line
Retailer Challenge
/ 3 /

4. Preventing Erosion of EAS effectiveness Over TimeTheftRate
Time
Theft Rate
without EAS
Shrink
Reduction
Optimum EAS
Performance
Forces
Reducing EAS System
Effectiveness
• Low compliance
• Unintended alarms
• Unplugged systems / sabotage
• Poor tuning / interference
Forces to Ensure EAS Effectiveness
• Compliance enforcement
• EAS monitoring
• EAS reporting
• EAS remote service
/ 4 /

5. Retailer Benefits
 Maximize EAS effectiveness
 Service EAS systems remotely
 Reduce EAS power consumption costs up
to 40%
 Increase EAS system uptime and decrease
service calls
 Report on EAS compliance to highlight
training opportunities
 Reduce non-theft alarms by capturing
EAS alarm reasons
 Ensure proper response to EAS alarms
and reduce shrink
Improve
Profitability
Increase
Operational
Efficiency
Improve
Shopper
Experience
Enhance
EAS

6. Expanded portfolio of mission-critical
solutions and services that deliver
significant retailer profitability and
operational efficiencies
Provides decision support that answers
challenging retail performance and
security questions
Captures, interprets, reports and
intelligently responds to real-time
operational data from:
• Stores
• Employees
• Inventory
• Shoppers
Why Tyco Retail Solutions
/ 6 /

7. / 7 /
Tyco Devices in Nearly 185,000 Stores
Worldwide
Extensive, Diverse Retail Experience
Across a range of industry sectors and
global geographies
From single-store deployments through
large scale, enterprise-wide rollouts

8. EAS Intelligence
• Improve Shopper Experience
• Save Energy
Traffic Intelligence
• Increase Conversion Rates
• Drive Revenue
Inventory Intelligence
• Improve Inventory Accuracy
• Reduce Out of Stocks
Moving Beyond Loss Prevention
EAS
Intelligence
Traffic
Intelligence
Inventory
Intelligence
Store
Performance
Platform
/ 8 /

9. Retailer benefits:
• Increased operational efficiencies
• Elimination of technology duplication
• Streamlined, centralized system
administration
• Integrated data and processes
TrueVUE Store Intelligence Platform
/ 9 /

10. Multi-Sensor Portfolio
From embedded to overhead monocular, and stereo devices
Unique EAS Integration and Enhancement
Direction-based alarm suppression, alarm reporting, power
management
Multiple Deployment Options
Store only, enterprise or hosted deployment options
Enterprise Health and Device Management
Remote configuration and device management
World-Class Monitoring
ADT monitoring services provide real time pro-active
problem detection and resolution
Professional Services
Project management, solution architecture design,
equipment optimization, comprehensive in-store training
Why Our EAS Intelligence Solution?
/ 10 /

11. Ultralink: Alarm management device to capture,
mine, and report on data related to EAS alarms as
well as traffic counts at monitored doorways. Enables
structured response procedures to increase EAS
effectiveness and reduce shrink.
• Time, date and location of EAS alarms
• Alarm response time
• Alarm cause
Multiple Alarm Data Management
Devices
Local Device Management: Data management
device to improve overall store performance.
• Collects data from all connected EAS and
traffic devices within the store environment
• Connects and enables remote setup,
firmware updates, and diagnostics of up to
124 devices per store from a centralized
location
• Provides time, date, and location of EAS
events
LDM II
(CBC-4055)
Ultralink
(CBC-4020)
/ 11 /

12. EAS Data Management
Features:
Collects data from up to
16 EAS connected
devices within the store
environment
Connects and enables
remote setup, firmware
updates, and diagnostics
of up to 16 devices per
store from a centralized
location
Overhead Traffic Devises with EAS Data Management
Functionality
Controller Compatibility
9040
or
Controller
Firmware
Overhead
Firmware
Interface to TrueVUEInterface to controller
TrueVUE Reporting
Engine
&
TrueVUE Enterprise
Manager
/ 12 /

13. In-store, retailer is able to
manage,identify and
respond immediately to EAS
events with instant results
Corporate, allow company to
control sensitive
information, streamline the
process to increase
operation efficiency
Hosted (FUTURE), leverage a
“Software as a Service”
model to provide reporting
to optimize store operations,
improve shopper
experiences, and reduce
shrink
Multiple Deployment Options
Counter Counter and EAS
detectors
Enterprise
Reporting – Hosted Or Local
Enterprise
Manager Option
Counter and EAS
systems
Counter
BIC-2300 UltralinkBIC-1100 LDM II
AND/OR AND/OR AND/OR
Customer or Tyco Network
/ 13 /

14. Robust Reporting Platform
Out of Box Reports Dashboard Views Operational Insights
Designed to Meet the Enterprise Needs of Today’s Retailer:
• Robust engine with powerful features
• Out of box report content – dashboards, operational
insights, etc.
• Extremely scalable – support 1000’s users
• Flexibility to incorporate custom reports
• Enterprise distribution and auto-update support
/ 14 /

15. Dashboard Reports
EAS Dashboards Provide a Quick Overview of:
• Alarm, detacher and deactivator metrics
• Site, division or enterprise levels
• Drill-down data for all key metrics with a click
/ 15 /

16. Standard Alarm and Scorecard Report
Display Alarm Counts and Alarm Details:
• Summarized for the store or division
• Most include drill-downs to more detail
• Graphical displays for easy data
presentation
• Understand employee responsiveness to
EAS alarm events
/ 16 /

17. Exception Report
Show only critical data by defining exception criteria:
• You customize the criteria to define these reports
• Show only the data that meets your specific criteria
providing actionable data
/ 17 /

18. Device and Diagnostics Reports
Provide Service Departments with Health
Metrics:
• Obtain key information about all connected EAS
devices
• See detail at the individual store level
• View diagnostics for devices on demand
• Reduce unnecessary service calls
/ 18 /

19. Health and Device Management
Enterprise Layout with Site Status
View Device Details
Site Network Topology
Site Device Alerts
Site Details List with Site Status
View Device Event History
TrueVUE Enterprise Manager
View Status of Traffic Device Portfolio:
• Summary of devices on line and functioning
• Historical device functionality
• Alert generated when devices go off line
• Quick summaries at site and enterprise level
/ 19 /

20. Remote Diagnostic Center services
provide
• Service support for mission critical
applications
• Monitoring for over thousands of remote
network devices (fixed & mobile)
• Real time and proactive health monitoring
98% of service tickets resolved over the
network or phone
Remote device management to centralize
critical technical expertise
Largest group of retail focused field
technicians in the world
World Class Monitoring Service
/ 20 /

21. ROI study facilitation - directly or with external
organizations
Overall solution architecture design
Custom work flow and/or report development
Pre-project qualification and project
coordination
• Site survey and infrastructure analysis
• Equipment staging and validation
Equipment installation and optimization
Management of tagging processes by location
Comprehensive in-store training program
• Technical training on system components
• Operations training – focus on complimenting
existing processes
On-going solution service and support
Professional Services
/ 21 /

22. Customer Information
Apparel footwear, accessories,
fine and fashion jewelry,
beauty products, home
furnishings , etc. Retailer
with 1,100 department store
sites.
Customer business issues
Increased nuisance alarms,
unsatisfactory shopper
experience and reduced
EAS system integrity
EAS service costs rising year
over year
Pilot Results
50% alarm reduction; improved
customer satisfaction &
system integrity (soft)
Identified 15% of the EAS
systems had been rendered
inoperable, reducing their
potential shrink impact
Potential 20-30% reduction in
service calls with EAS
intelligence
EAS Intelligence: Use Case
Copyright © 2012 Tyco Retail Solutions. All rights reserved. TYCO, SENSORMATIC and the
product names listed in this document are marks and/or registered marks. Unauthorized use
is strictly prohibited.
0
100000
200000
300000
400000
500000
600000
700000
Oct-Dec
2010
Jan-Mar
2011
Apr-Jun
2011
625704
401976
335708
Alarms - Sum per 3 month
period
Alarms
Nearly 50% reduction in
total EAS alarms in
6 months
/ 22 /

23. Global strength. Local expertise.
At your service.
North America Headquarters
1501 Yamato Road
Boca Raton, FL 33431
United States
Phone: +1 877 258-6424
Latin America Headquarters
1501 Yamato Road
Boca Raton, FL 33431
United States
Phone: +1 877 258 6424
United Kingdom/Ireland Regional
Headquarters
Security House, The Summit
Hanworth Road
Sunbury-on-Thames
Middlesex. TW16 5DB
United Kingdom
Phone: +44 1932 743 432
Continental Europe Headquarters
Am Schimmersfeld 5-7
40880 Ratingen
Germany
Phone: +49 2102 7141 0
Asia-Pacific Headquarters
No.26 Ang Mo Kio Industrial Park 2
Level 1
Singapore 569507
Phone: +65 63898000
South Africa Headquarters
1 Charles Crescent
Eastgate Ext 4, Sandton
South Africa
Phone: +086 12 12 400
Leverage our strength and experience
Tyco Retail Solutions is a leading global provider of
integrated retail performance and security solutions,
deployed today at more than 80 percent of the world’s
top 200 retailers. Customers range from single-store
boutiques to global retail enterprises. Operating in
more than 70 countries worldwide, Tyco Retail
Solutions provides retailers with real-time visibility to
their inventory and assets to improve operations,
optimize profitability and create memorable shopper
experiences.
The Tyco Retail Solutions portfolio for retailers is sold
direct and through authorized business partners
around the world.
www.tycoretailsolutions.com Copyright © 2012 Tyco Retail Solutions
All rights reserved. TYCO RETAIL SOLUTIONS,
SENSORMATIC, ADT, TrueVUE and the product
names listed in this document are marks
and/or registered marks. Unauthorized use
is strictly prohibited.