Presentation on European Communications and the EACD that I delivered at the 29th All Africa Public Relations Conference, Casablanca, Morocco 10-12 May 2017
The Anna Lindh Foundation is an intergovernmental organization that promotes intercultural dialogue in the Euro-Mediterranean region. It was created in 2005 and focuses on coordinating dialogue actions, funding, advocacy, and exchanges. The document outlines the Foundation's strategic pillars and main programs to address challenges like extremism, conflicts, and intolerance. The pillars include research on intercultural trends, empowering young voices, online exchange programs, capacity building for civil society, and networking opportunities. Areas for potential collaboration with UNIMED are also discussed, such as developing debate platforms, certification programs, and youth exchanges.
This presentation was delivered by UK National Agency Senior Project Manager, Corrina Hickman, during the widening participation workshop of the December 2015 Learning Networks event held in Cardiff.
This document provides an overview of the Erasmus+ programme, which funds educational and youth exchanges across Europe. It discusses the programme's goals of supporting mobility, partnerships, policy reform and more. Key details include the programme's budget, management structure, eligibility criteria, priority areas for UK organisations, and deadlines for the 2017 call for proposals.
This document summarizes a meeting about promoting social inclusion in the Erasmus+ program. The meeting covered the history of inclusion efforts in previous EU education programs like Socrates and the Lifelong Learning Program. It discussed the commitments to inclusion in the Erasmus+ legal framework and indicators to measure participation. The agenda for the day's meeting was then outlined, including breakout sessions on good practices and partnerships for inclusion.
The Anna Lindh Foundation is an intergovernmental organization that promotes intercultural dialogue in the Euro-Mediterranean region. It was created in 2005 and focuses on coordinating dialogue actions, funding, advocacy, and exchanges. The document outlines the Foundation's strategic pillars and main programs to address challenges like extremism, conflicts, and intolerance. The pillars include research on intercultural trends, empowering young voices, online exchange programs, capacity building for civil society, and networking opportunities. Areas for potential collaboration with UNIMED are also discussed, such as developing debate platforms, certification programs, and youth exchanges.
This presentation was delivered by UK National Agency Senior Project Manager, Corrina Hickman, during the widening participation workshop of the December 2015 Learning Networks event held in Cardiff.
This document provides an overview of the Erasmus+ programme, which funds educational and youth exchanges across Europe. It discusses the programme's goals of supporting mobility, partnerships, policy reform and more. Key details include the programme's budget, management structure, eligibility criteria, priority areas for UK organisations, and deadlines for the 2017 call for proposals.
This document summarizes a meeting about promoting social inclusion in the Erasmus+ program. The meeting covered the history of inclusion efforts in previous EU education programs like Socrates and the Lifelong Learning Program. It discussed the commitments to inclusion in the Erasmus+ legal framework and indicators to measure participation. The agenda for the day's meeting was then outlined, including breakout sessions on good practices and partnerships for inclusion.
Creative Commons enables sharing and use of creativity and knowledge through free legal tools. Creative Commons has a worldwide affiliate network of regional coordinators and volunteers with legal and other backgrounds who promote and inform about Creative Commons, offer support but not legal advice, and engage in community building, policy work, and projects. In Europe there are almost 40 active Creative Commons teams from various countries.
This Key Action 1 adult education case study presentation was delivered by Sue Quinn-Aziz during the measuring impact workshop of the December 2015 Learning Networks event held in Cardiff.
Introduction the Erasmus+ programme for UK organisations interested in applying for funding in 2017. This presentation covers opportunities for vocational education and training. For slides with an overview of the programme and from other sector-specific sessions (higher education, schools, adult education and youth), please visit our clipboard: http://www.slideshare.net/ErasmusPlusUK/clipboards/2017-call-erasmus-information-sessions
Intervento di Crescenzo Antonio Marino, dirigente sezione Ricerca Innovazione e Capacità Istituzionale Regione Puglia, al Mediterranean Forum of Creativity and Social Innovation, Bari 15-16 ottobre 2019
The document discusses knowledge management (KM) strategies to strengthen the SUN Civil Society Learning Routes program. It describes ENN's experience in KM and its new Technical Assistance for Nutrition project to support KM within the SUN movement. The project will capture, disseminate, and facilitate knowledge exchange in SUN countries, with a focus on underserved and fragile states. Key KM approaches mentioned to build on the learning from the Routes include ongoing online communication; knowledge documentation, capture, and sharing; repackaging learning into different formats; and filling identified knowledge gaps.
This document discusses Cardiff Metropolitan University's involvement in the Erasmus Mundus program. It has received around €27 million in funding for 18 EU-funded international projects, including 6 projects where it is the coordinator and 12 where it is a partner. These projects provide scholarships for student and staff exchanges between European and non-EU countries. The benefits of these exchanges include internationalizing education and increasing the university's global reputation, while challenges include ensuring compatibility between education systems and obtaining visas. Plaid Cymru MEP Jill Evans praised the university's success in gaining EU support through Erasmus Mundus and promoting international cooperation.
Lachezar Afrikanov presents on the topic: "European Funding opportunities for Career Education". The conference is organised in cooperation between European Training Foundation, ELGPN and Euroguidance Bulgaria. Author: Lachezar Afrikanov
Introduction the Erasmus+ programme for UK organisations interested in applying for funding in 2017. This presentation covers opportunities for higher education institutions. For slides with an overview of the programme and other sector-specific sessions (vocational education and training, schools, adult education and youth), please visit our clipboard: http://www.slideshare.net/ErasmusPlusUK/clipboards/2017-call-erasmus-information-sessions
The document introduces UNICA, a network of 40 universities located in 30 European capital cities. UNICA aims to promote academic excellence, integration, and cooperation between member universities. It also aims to facilitate integration of universities from Central and Eastern Europe into the European Higher Education Area. UNICA focuses on internationalization and mobility programs, education through joint programs and innovation, research and development, and policy and strategy through EU projects. The document also introduces Brussels Education Services, which was founded to promote inter-university cooperation and university-society relations through international projects. It focuses on quality in modernizing university governance, curriculum reform, and quality assurance.
International Network of Innovators in Education (INIE) Annual Report.
INIE was established in 2012 through a jointly-funded initiative named REALISE IT (https://www.facebook.com/RealiseIt) by the Erasmus Mundus Students and Alumni Association (EMA) and the Organisation for Cooperation, Exchange And Networking among Students (OCEANS) in order to unite their academic programmes’ researchers, practitioners and leaders of education.
INIE provides an opportunity for its members to engage in cross-disciplinary, international cooperation in order to develop new understandings and practices that focus on the advancement of education within the knowledge society, with the central pillar of the network being its orientation towards modern and innovative approaches, methods and practices.
For more information take a look at our website: http://inie.nationbuilder.com
This document provides guidance on using the EU emblem and Erasmus+ logo for beneficiaries and promoters of Erasmus+ projects. It states that beneficiaries must acknowledge EU support on materials about their funded project by using the EU emblem with specified wording. Promoters should only use the Erasmus+ logo when generally promoting the program. It includes examples of how the emblem should be used on communications and provides contact information for questions.
Erasmus+ is the new EU program for education, training, youth, and sports from 2014-2020. It combines several previous programs into a single integrated program to have a greater impact. The program aims to address issues like youth unemployment, skills gaps, and the need for international cooperation in education. It received a 40% budget increase to support international higher education through activities like Erasmus Mundus joint master's degrees, scholarships for students and staff from EU and partner countries, and capacity building projects.
This document summarizes information about the Erasmus+ program and funding opportunities. Erasmus+ is the European Union program for education, training, youth, and sport from 2014-2020 with a budget of €14.7 billion. It provides grants for individuals and organizations to participate in international projects, learning mobility, cooperation, and dialogue activities across Europe and beyond. Key details are provided on the different actions and funding opportunities available through the decentralized management of the program.
Presentation of Anaïs Røed Malbrand, for EDEN's European Online and Distance Learning Week on 'Multisectoral collaboration for OER: adaptation and development to ensure quality Open, Flexible and Distance Learning' - Tuesday, November 9, 2021, 13:00-14:30
More info:
http://www.eden-online.org/eden_conference/multisectoral-collaboration-for-oer-adaptation-and-development-to-ensure-quality-open-flexible-and-distance-learning/
This VET case study presentation was delivered by Cathy Gill during the Employability workshop of the May 2016 Learning Networks event held in Manchester.
This presentation was delivered by UK National Agency senior project manager, Sonia Shakir, during the employability workshop of the May 2016 Learning Networks event held in Manchester.
Introduction the Erasmus+ programme for UK organisations interested in applying for funding in 2017. This presentation covers opportunities in the field of Youth. For slides with an overview of the programme and for other sector-specific sessions (higher education, vocational education and training, schools and adult education), please visit our clipboard: http://www.slideshare.net/ErasmusPlusUK/clipboards/2017-call-erasmus-information-sessions
This presentation was delivered by UK National Agency senior project manager, Sonia Shakir, during the employability workshop of the December 2015 Learning Networks event held in Cardiff.
The document summarizes the origins and goals of an OER Francophone Africa working group established by ICDE and the French Ministry of Higher Education. The working group includes universities from Francophone countries in Africa and aims to promote OER adoption and support policies. Key activities include translating an open online course on copyright and licensing into French, cultural validation of materials, identifying capacity needs, and replicating the initiative in other Francophone regions. The project aims to support areas 1 and 2 of the UNESCO OER Recommendation through capacity building and development of supportive policies.
Erasmus+ provides opportunities for schools through three key actions: mobility projects for learners and staff under Key Action 1; strategic partnerships to share best practices under Key Action 2; and youth participation projects under Key Action 3. Schools can apply individually for staff training and exchanges or as part of a consortium. Projects last 1-2 years and support activities like language courses, observation visits, and joint teaching assignments abroad. Strategic partnerships involve international collaboration on issues like early school leaving and last 2-3 years.
Quadrat conference 12122014 Thomas Fischer DISCUSSIDEC SA
Ευρωπαϊκή πλατφόρμα για Κοινότητες Πρακτικής στη Δια Βίου Μάθηση - Thomas Fischer, Hellenic Association for Education (HAEd).
Η παρουσίαση πραγματοποιήθηκε στα πλαίσια της ημερίδας "Συστήματα Διαχείρισης Ποιότητας σε οργανισμούς εκπαίδευσης και κατάρτισης" που διοργανώθηκε από την IDEC A.E. (www.idec.gr) στις 12 Δεκεμβρίου 2014 στον χώρο εκδηλώσεων του ALBA GRADUATE BUSINESS SCHOOL.
Η ημερίδα εντάσσεται στο πρόγραμμα QUADRAT (Υλοποίηση συστημάτων ποιότητας σε οργανισμούς μη τυπικής εκπαίδευσης) στα πλαίσια του οποίου αναπτύχθηκαν:
-βιβλίο
-εκπαιδευτικό πρόγραμμα
-software διαχείρισης συστήματος ποιότητας
Για περισσότερες πληροφορίες επισκεφτείτε το http://www.quadrat-project.eu
1) The document discusses the DEDALUS and ARIANNA projects which aim to disseminate knowledge about trade unions and promote transnational cooperation through training, communication, and networking.
2) It outlines the strategic goals of raising awareness, sharing experiences, and involving different stakeholders.
3) The main activities described include national seminars, an international seminar, developing communication strategies and tools like newsletters, websites and social media to share project results.
Creative Commons enables sharing and use of creativity and knowledge through free legal tools. Creative Commons has a worldwide affiliate network of regional coordinators and volunteers with legal and other backgrounds who promote and inform about Creative Commons, offer support but not legal advice, and engage in community building, policy work, and projects. In Europe there are almost 40 active Creative Commons teams from various countries.
This Key Action 1 adult education case study presentation was delivered by Sue Quinn-Aziz during the measuring impact workshop of the December 2015 Learning Networks event held in Cardiff.
Introduction the Erasmus+ programme for UK organisations interested in applying for funding in 2017. This presentation covers opportunities for vocational education and training. For slides with an overview of the programme and from other sector-specific sessions (higher education, schools, adult education and youth), please visit our clipboard: http://www.slideshare.net/ErasmusPlusUK/clipboards/2017-call-erasmus-information-sessions
Intervento di Crescenzo Antonio Marino, dirigente sezione Ricerca Innovazione e Capacità Istituzionale Regione Puglia, al Mediterranean Forum of Creativity and Social Innovation, Bari 15-16 ottobre 2019
The document discusses knowledge management (KM) strategies to strengthen the SUN Civil Society Learning Routes program. It describes ENN's experience in KM and its new Technical Assistance for Nutrition project to support KM within the SUN movement. The project will capture, disseminate, and facilitate knowledge exchange in SUN countries, with a focus on underserved and fragile states. Key KM approaches mentioned to build on the learning from the Routes include ongoing online communication; knowledge documentation, capture, and sharing; repackaging learning into different formats; and filling identified knowledge gaps.
This document discusses Cardiff Metropolitan University's involvement in the Erasmus Mundus program. It has received around €27 million in funding for 18 EU-funded international projects, including 6 projects where it is the coordinator and 12 where it is a partner. These projects provide scholarships for student and staff exchanges between European and non-EU countries. The benefits of these exchanges include internationalizing education and increasing the university's global reputation, while challenges include ensuring compatibility between education systems and obtaining visas. Plaid Cymru MEP Jill Evans praised the university's success in gaining EU support through Erasmus Mundus and promoting international cooperation.
Lachezar Afrikanov presents on the topic: "European Funding opportunities for Career Education". The conference is organised in cooperation between European Training Foundation, ELGPN and Euroguidance Bulgaria. Author: Lachezar Afrikanov
Introduction the Erasmus+ programme for UK organisations interested in applying for funding in 2017. This presentation covers opportunities for higher education institutions. For slides with an overview of the programme and other sector-specific sessions (vocational education and training, schools, adult education and youth), please visit our clipboard: http://www.slideshare.net/ErasmusPlusUK/clipboards/2017-call-erasmus-information-sessions
The document introduces UNICA, a network of 40 universities located in 30 European capital cities. UNICA aims to promote academic excellence, integration, and cooperation between member universities. It also aims to facilitate integration of universities from Central and Eastern Europe into the European Higher Education Area. UNICA focuses on internationalization and mobility programs, education through joint programs and innovation, research and development, and policy and strategy through EU projects. The document also introduces Brussels Education Services, which was founded to promote inter-university cooperation and university-society relations through international projects. It focuses on quality in modernizing university governance, curriculum reform, and quality assurance.
International Network of Innovators in Education (INIE) Annual Report.
INIE was established in 2012 through a jointly-funded initiative named REALISE IT (https://www.facebook.com/RealiseIt) by the Erasmus Mundus Students and Alumni Association (EMA) and the Organisation for Cooperation, Exchange And Networking among Students (OCEANS) in order to unite their academic programmes’ researchers, practitioners and leaders of education.
INIE provides an opportunity for its members to engage in cross-disciplinary, international cooperation in order to develop new understandings and practices that focus on the advancement of education within the knowledge society, with the central pillar of the network being its orientation towards modern and innovative approaches, methods and practices.
For more information take a look at our website: http://inie.nationbuilder.com
This document provides guidance on using the EU emblem and Erasmus+ logo for beneficiaries and promoters of Erasmus+ projects. It states that beneficiaries must acknowledge EU support on materials about their funded project by using the EU emblem with specified wording. Promoters should only use the Erasmus+ logo when generally promoting the program. It includes examples of how the emblem should be used on communications and provides contact information for questions.
Erasmus+ is the new EU program for education, training, youth, and sports from 2014-2020. It combines several previous programs into a single integrated program to have a greater impact. The program aims to address issues like youth unemployment, skills gaps, and the need for international cooperation in education. It received a 40% budget increase to support international higher education through activities like Erasmus Mundus joint master's degrees, scholarships for students and staff from EU and partner countries, and capacity building projects.
This document summarizes information about the Erasmus+ program and funding opportunities. Erasmus+ is the European Union program for education, training, youth, and sport from 2014-2020 with a budget of €14.7 billion. It provides grants for individuals and organizations to participate in international projects, learning mobility, cooperation, and dialogue activities across Europe and beyond. Key details are provided on the different actions and funding opportunities available through the decentralized management of the program.
Presentation of Anaïs Røed Malbrand, for EDEN's European Online and Distance Learning Week on 'Multisectoral collaboration for OER: adaptation and development to ensure quality Open, Flexible and Distance Learning' - Tuesday, November 9, 2021, 13:00-14:30
More info:
http://www.eden-online.org/eden_conference/multisectoral-collaboration-for-oer-adaptation-and-development-to-ensure-quality-open-flexible-and-distance-learning/
This VET case study presentation was delivered by Cathy Gill during the Employability workshop of the May 2016 Learning Networks event held in Manchester.
This presentation was delivered by UK National Agency senior project manager, Sonia Shakir, during the employability workshop of the May 2016 Learning Networks event held in Manchester.
Introduction the Erasmus+ programme for UK organisations interested in applying for funding in 2017. This presentation covers opportunities in the field of Youth. For slides with an overview of the programme and for other sector-specific sessions (higher education, vocational education and training, schools and adult education), please visit our clipboard: http://www.slideshare.net/ErasmusPlusUK/clipboards/2017-call-erasmus-information-sessions
This presentation was delivered by UK National Agency senior project manager, Sonia Shakir, during the employability workshop of the December 2015 Learning Networks event held in Cardiff.
The document summarizes the origins and goals of an OER Francophone Africa working group established by ICDE and the French Ministry of Higher Education. The working group includes universities from Francophone countries in Africa and aims to promote OER adoption and support policies. Key activities include translating an open online course on copyright and licensing into French, cultural validation of materials, identifying capacity needs, and replicating the initiative in other Francophone regions. The project aims to support areas 1 and 2 of the UNESCO OER Recommendation through capacity building and development of supportive policies.
Erasmus+ provides opportunities for schools through three key actions: mobility projects for learners and staff under Key Action 1; strategic partnerships to share best practices under Key Action 2; and youth participation projects under Key Action 3. Schools can apply individually for staff training and exchanges or as part of a consortium. Projects last 1-2 years and support activities like language courses, observation visits, and joint teaching assignments abroad. Strategic partnerships involve international collaboration on issues like early school leaving and last 2-3 years.
Quadrat conference 12122014 Thomas Fischer DISCUSSIDEC SA
Ευρωπαϊκή πλατφόρμα για Κοινότητες Πρακτικής στη Δια Βίου Μάθηση - Thomas Fischer, Hellenic Association for Education (HAEd).
Η παρουσίαση πραγματοποιήθηκε στα πλαίσια της ημερίδας "Συστήματα Διαχείρισης Ποιότητας σε οργανισμούς εκπαίδευσης και κατάρτισης" που διοργανώθηκε από την IDEC A.E. (www.idec.gr) στις 12 Δεκεμβρίου 2014 στον χώρο εκδηλώσεων του ALBA GRADUATE BUSINESS SCHOOL.
Η ημερίδα εντάσσεται στο πρόγραμμα QUADRAT (Υλοποίηση συστημάτων ποιότητας σε οργανισμούς μη τυπικής εκπαίδευσης) στα πλαίσια του οποίου αναπτύχθηκαν:
-βιβλίο
-εκπαιδευτικό πρόγραμμα
-software διαχείρισης συστήματος ποιότητας
Για περισσότερες πληροφορίες επισκεφτείτε το http://www.quadrat-project.eu
1) The document discusses the DEDALUS and ARIANNA projects which aim to disseminate knowledge about trade unions and promote transnational cooperation through training, communication, and networking.
2) It outlines the strategic goals of raising awareness, sharing experiences, and involving different stakeholders.
3) The main activities described include national seminars, an international seminar, developing communication strategies and tools like newsletters, websites and social media to share project results.
This document provides information about EDEN, a professional network in open and distance learning:
- EDEN has over 170 institutional members and promotes policy studies, professional development, projects, annual conferences, and research in the field.
- It has participated in over 60 EU projects related to skills and competencies. Upcoming projects focus on soft skills, digital skills, and open badges.
- The 2016 annual conference will be held in Budapest and feature keynotes on topics like digital transformation, competencies, and European policy. An interactive workshop will focus on digital skills and competencies.
Update and forward plan for ENUMERATE - Digitisation intelligence for EuropeNicholas Poole
The document summarizes an ENUMERATE workshop discussing the purpose and findings of the ENUMERATE Thematic Network. Some key findings from the ENUMERATE surveys included a disparity between digitization strategies and action among cultural heritage institutions in Europe, with around 20% of collections digitized so far. The network achieved its objectives of building a community of practice, developing a valid survey methodology, conducting coordinated surveys, and creating an open data platform for digitization intelligence. Going forward, the network aims to sustain its efforts by embedding the methodology in ongoing national and European data gathering initiatives.
Open Education- importance of communities and networkingSRCE
This document summarizes the Open Education Week event organized by the European Distance and E-Learning Network (EDEN). It discusses EDEN's role in promoting open education through various events and initiatives held throughout the year. Specifically, it outlines EDEN's 2018 Open Education Week events that aim to raise awareness of free and open educational opportunities. It also provides information on EDEN's annual conference and the ReOPEN project which aims to develop validated open learning practices and facilitate skills recognition.
The 16th annual edition of the European Communication Monitor – the world’s longest-running survey of the communications profession – is based on interviewing 1,672 communication professionals from 43 European countries. It provides valuable insights for public relations, corporate communications and public affairs.
The study examines whether and how much-discussed developments in societies and organisations resonate in today’s communication profession: these include ambitions to recognise diversity, equality and inclusion, and the trend towards a more empathic leadership style. Moreover, the digitalisation of communication departments and agencies and the dynamics of consulting in communications are explored. Salaries, key strategic issues as well as the characteristics of excellent communication departments have all been researched with more detailed analysis for 22 countries.
The strict selection of participants, a unique research framework based on established theories and statistical analyses fulfilling academic standards are key features of the ECM studies. Lead researchers Professors Ansgar Zerfass (Leipzig), Ángeles Moreno (Madrid), Dejan Verčič (Ljubljana), Ralph Tench (Leeds), and Alexander Buhmann (Oslo) are supported by national research collaborators who are professors at renowned universities across the continent.
The European Communication Monitor 2022 has been organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by premium partner Cision and digital communications partner Fink & Fuchs. Regional partners are The Nordic Alliance for Communication & Management (#NORA) hosted by BI Norwegian Business School, Norway, and the Center for Strategic Communication (CECOMS) at IULM University in Milan, Italy.
Digital Communication Network 2016-2017Artur Gurau
Digital Communication Network (DCN) is a cross-border network that links thousands of young professionals from different sectors, including journalists, public servants, NGO leaders and software developers. The network aims to generate tools, ideas and products for internet users by allowing members to share and exchange knowledge and experiences. DCN organizes various events and programs throughout the year, such as conferences, hackathons, fellowships and training programs, focused on topics like digital skills, entrepreneurship, data visualization and strategic communication. The network is run by a board and provides small grants and opportunities to its members to collaborate on innovative projects within the digital space.
Melanie Imming LIBER Working together towards World Class ResearchLIBER Europe
As part of our work to connect and represent research libraries in Europe, LIBER initiates and participates in strategic and innovative European projects. At the moment, LIBER is involved in nine EU projects, all to do with our three strategic directions: to enable open science, to lead in changings scholarship, and to shape innovative research.
OED Network brings together 17 organisations from 14 countries. Its aim is to tackle the need for outreach to disadvantaged groups, for the development of more diversity in adult education, and for the empowerment of its learners to become active European citizens.
Horizon Europe ‘Culture, Creativity and Inclusive Society’ Consortia Building...KTN
This webinar highlights relevant call topics within Cluster 2 which focuses on challenges pertaining to democratic governance, cultural heritage and the creative economy, as well as social and economic transformations.
OPERAS: open access in the european research area through scholarly communica...pierre mounier
The OPERAS project aims to create a federated infrastructure to support open access scholarly communication across Europe. It involves 21 partners from 10 European countries working on 2 H2020 projects. The infrastructure currently indexes 800,000 documents by 250,000 authors receiving 50 million visitors annually, and could potentially impact 1.2 million researchers. Partners will collaborate on common actions like communication, research and development, best practices, standards, and business models. The project will be developed in phases from 2017-2028, starting with a design phase and moving towards establishing an ERIC to operate the full infrastructure.
This document provides information about an advanced communication seminar on optimizing social media strategies for public administrations and institutions. The two-day seminar will be held on March 5-6, 2015 in Berlin and will provide public sector professionals with practical strategies and lessons learned for effectively managing social media with limited budgets. Speakers include experts from the European Commission and Brighton City Council. Participants will learn about trends in social media, case studies, engagement strategies, and participate in a workshop to develop a social media campaign.
This presentation summarized the LangOER project, which aims to enhance open educational resources (OER) for less commonly taught languages in Europe. It provided an overview of existing OER repositories and languages, noting a diverse landscape from languages with many resources to those with few. The project is conducting teacher trainings and policy briefings to promote OER adoption and address challenges of discoverability, licensing, and incentives for sustained OER development for minority languages.
This presentation summarized the LangOER project, which aims to enhance open educational resources (OER) for less commonly taught languages in Europe. It discussed how the project is conducting a state-of-the-art report on OER availability for 23 languages, producing policy briefs, and providing teacher training. The presentation highlighted the diverse landscape of OER for language learning, from languages with many resources to those with few. It also noted some challenges to developing OER, such as concepts being novel to some teachers and incentives for sustained development.
Job description idea mena communications manager 0Jamaity
This job posting is for a Communications Manager position at IDEA MENA, an organization that promotes debate education in the Middle East and North Africa region. The Communications Manager will be responsible for coordinating IDEA MENA's internal and external communications strategies and implementing communications plans and materials. This includes drafting press releases and newsletters, managing social media and websites, and communicating the organization's programs, projects and achievements to external audiences. The position requires strong Arabic and English skills and experience in communications, public relations, and project management.
EDI mini project, communicating with partners - initial meetingRebecca Maher
How can we share the British Council’s approach to equality, diversity and inclusion (EDI) to create new relationships or business opportunities in English & Exams? This presentation presents three case studies on how this has been achieved, followed by the opportunity to set objectives, actions and desired outcomes for the project.
Openeducationeuropa (OEE) presentation with specific focus on the Opening up Education initiative. The European Commission launched Open Education Europa in September 2013 as part of the Opening up Education initiative to provide a single gateway to European OER. Open Education Europa is one of the #EDEN15 Annual Conference Media Partners. The OE initiative is presented in line with the EDEN 2015-2020 policy initiatives.
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
2. Qui suis-je? Who am I?
• American communicator
living in Paris
• Head of Communications @
EIT Digital
• Previously @ UNESCO,
Philip Morris Int’l, Nissan,
STMicroelectronics
• Board Member EACD
• Previously served in EACD
regional roles in CH and
France
• Jury Member European
Communications Awards
3. Europe
• 730 million people
• 4 m. square miles
• 250 distinct languages
• Largest cities: Istanbul,
Moscow, Paris, London
• Most visited
destination: Paris
4.
5. What’s the EACD?
The European Association of Communication
Directors (EACD) wants to attract, inspire
and engage current and future
communication leaders to drive excellence
in our profession. Recognizing the growing
importance of communications, we offer the
professionals a platform to connect, deepen
their expertise, share best practice,
establish and promote relevant standards.
6. The EACD in Numbers
2812 Followers on
1592 Followers on
2053 Likes on
2224 Members
30 Regional groups
52
Nationalities
7. Members
• Founded in 2006 in Brussels by 80 in-house
Communication Directors
• Today: 2,224 members and growing
• 52 nationalities
• Broad range of represented sectors & institutions
8. European
Communication Summit
• June 29th and 30th, Brussels @
The Square
• Now in its 11th year, the Summit
is established as the flagship
event in the European
communication landscape
• More than 60 high-ranking
speakers presenting keynotes,
best cases, panels, workshops &
peer-to-peer sessions
9. European
Communication Award
• New approach since 2016:
in-house communicators can
apply
awards communications teams
in the categories Company and
Non-Profit Organisation
• Members and ECS participants vote
for the winners
10. EACD Regional Groups
Our 30 Regional Groups provide a solid
foundation for our association, engaging
members at local level
• Regional Groups create innovative forums
for debates and discussions, establishing
principles of communications best
practice and sharing the accumulated
knowledge to foster peer expertise
• 2016: Anniversary event series with
stops in Milan, Zurich, Amsterdam, and
Sofia, Helsinki, Paris, London, and Athens
• 2017: EACD Debate series with stops in
Rome and Munich; upcoming destinations
include Copenhagen and Paris
11. Further Activities
• EACD Coaching Days
• 2 - 3 hour workshops for
EACD members interested in
learning in depth about a
particular topic
• Topics have included:
• Storytelling
• Content marketing
• Brand management
• Webinars
• Online sessions with various
themes & communication
trends in cooperation with
EACD Working Groups
• Topics have included:
• Communicating sustainability
• Change communications
• Employer branding
12. EACD Working Groups
Our 9 Working Groups aim to to develop and enhance
standards relating to specific topics within
communications.
The Working Group concept was relaunched in 2017 with
a focus on cross-industry knowledge exchange.
Members can sign up to the following groups:
• Associations, Brand Leadership, Corporate Citizenship,
Digital Communications, Employee Engagement, European
Institutions, Future of Media, Regulatory and Risk
Communications, Stakeholder Insight & Analysis
13. Our Publications
Communication Director
• Fake news, real threats:
communicating in the post-truth era
• Collaboration: engage, share,
connect
• The personal touch: personalisation
of communications
• Tactics versus strategy
• New EACD blog in cooperation with
the CoDi team to share our
discussions and content amongst
members and peers
• Members are encouraged to post
articles around key themes.
14. Research:
European Communication Monitor
• 10th annual survey of 21,000
communication professionals
from 43 countries
• Provides in-depth analyses of
trends and developments in
communications
• In cooperation with
EUPRERA, the European
Public Relations Education
and Research Association &
Communication Director
magazine
15. Communication Excellence
• Supported by the EACD,
“Communication Excellence – How
to develop, manage and lead
exceptional communication” draws
data from 10 years of the
European Communication Monitor
• European communication
researchers Ralph Tench, Dejan
Verčič, Ansgar Zerfass, Angeles
Moreno, and Piet Verhoeven
outline nine commandments that
define communication excellence
• The excellence thesis in the book
breaks down high performance
communication into three levels:
the organisation, the department
and the individual.
17. European Communication Monitor
Discussion Topics
• BIG DATA IN STRATEGIC COMMUNICATION
• AUTOMATION IN PR AND COMMUNICATION
MANAGEMENT
• COMMUNICATION PRACTICES
• STRATEGIC ISSUES
• COMMUNICATION CHANNELS
• SOCIAL MEDIA INFLUENCERS
• STAKEHOLDER ENGAGEMENT
• SKILLS, KNOWLEDGE AND COMPETENCY DEVELOPMENT
• SALARIES
• CHARACTERISTICS OF EXCELLENT COMMUNICATION
FUNCTIONS
18. Characteristics of Excellent Communications
Functions
Excellent communication departments are
forerunners in big data, deal more intensively
with social media influencers, and invest
significantly more in personnel development.
They employ practitioners with stronger
management and social media skills, who spend
less time on operational work, put more effort
into strategic tasks and focus on supporting top
management.
19. Thank you for your
attention!
For further information please visit:
www.eacd-online.eu
And stay in touch:
@eacdonline
Editor's Notes
72.3% of European communication professionals believe that big data will change their profession. But only 59.3% have given (close) attention to the debate and a minority has a comprehensive understanding of the topic. 21.2% of communication departments and agencies have implemented big data activities until now, leaving clear room for improvement.
Three out of four respondents (75.0%) agree that communication activities should be aligned with external algorithms of search engines or social media platforms. Yet only 29.3% state that their communication departments or agencies have implemented such routines. Even less use the power of algorithms proactively for automatically adapting or creating content.
Communicators employ a variety of tasks. In a typical week, they spend 36.2% of their productive time at work for operational communication, 27.8% for managing, 18.8% for refl ective activities (alignment with internal goals and stakeholders) and 17.2% for coaching, training and enabling members of their organisation. Th ey employ diff erent approaches when supporting either senior managers or other staff
Longitudinal data collected over a decade (2007-2016) indicate that digitisation, mediatisation and new demands from business and society have changed communication management dramatically. Responses from more than 21,000 practitioners across Europe show that the strategic alignment of communication and organisational goals is the most stable issue, mentioned as a challenge by more than 42% in every single year. Digitalisation and building trust are additional topics that keep many leaders awake at night.
Face-to-face communication is the most relevant instrument today, taking the top position for the fi rst time in 10 years of data. Social media was rated important by a minority between 2007 and 2011, today 76.2% favour such instruments, and 88.9% believe they will be important for addressing stakeholders in 2019. On the contrary, traditional media relations with print media is on the decline. 64.1% believe in its importance today, but this fi gure drops to 30.2% in 2019.
Third party endorsers shaping stakeholder attitudes through blogs, tweets and posts are important for a majority of organisations across Europe (58.4%). But only 42.9% use specifi c strategies to communicate with such social media infl uencers and even less (40.1%) have specifi c approaches to identify them.