Cypress is an e2e testing tool that allows for testing web applications directly in the browser. It provides native access to the browser without using Selenium, making tasks like taking screenshots and recording videos possible. Some limitations are that it only supports single-page applications and one browser tab at a time. Cypress prioritizes developer experience through features like fast testing, intuitive debugging, and integration with continuous integration systems and dashboards. Many large companies have adopted Cypress for their e2e testing needs.