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Published in: Business, Technology


  1. 1. Presented byNair Venkatesh Ravidranath S2 MBA IMT:
  2. 2. What is Online Shopping?
  3. 3. The selling or enablingthe sale of products or service toconsumers through the INTERNET.
  4. 4. How did Online Shopping came ?  Online shopping emerged with the development of the internet.  Entrepreneurs saw the potential in online shopping and sprung at the chance to make virtual storefronts, so that consumers could shop without leaving their homes.
  5. 5. Growth of Online Shopping There are over 70,000 new websites put on the internet every hour. Internet traffic is doubling every three months. The annual internet commerce revenue has grown from $35 million in 1998 to $166.5 billion in 2013. (Taken from CISCO Systems WEB Site)
  6. 6. Consumer Benefits
  7. 7.  Convenience -Geographic -Store hours -Ease of transaction -Quick and efficient shopping process Information -Quick location of items -Easy price/attribute comparisons
  8. 8. Firms Benefits
  9. 9.  Less Dependence On Intermediaries -Geographic distribution -Holdup -Time to delivery Marketing -Target marketing -Direct customer relationships -Customer service
  10. 10. Risks & Disadvantages of Online Shopping
  11. 11.  Fraud- Do you know the Company? Security- Is your credit card safe? Privacy- Is your information being sold? Shipping- Are you getting the correct product at the requested time? Difficulty- Do you know how to shop online?
  12. 12. Online Shopping VS. Traditional Shopping
  13. 13.  Differences -Cannot try or test product before purchase. -Minimum human interaction if any. -Cannot pay by cash* -Shop anytime online.( * - In case of certain online websites )
  14. 14. Usage Pattern of Individuals
  15. 15. Some of Websites are -