Todd Barry prefers sending mass emails over hanging posters around town to promote events. Mass emails allow him to easily reach a large audience while using fewer resources than physical posters would require.

1. “I'd rather send out a mass email then hang posters
all over the place”.
(Todd Barry)
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2. I. Is e-mail marketing still being used? Advantages, disadvantages
II. Why is it said that generations Y and Z consider email passé? What
is the impact of that when considering email campaigns?
III. What kind of e-mail marketing campaigns can be used? Examples?
We are talking Newsletter, mailing lists, promotional blasts, etc).
IV. What kind of software is there available to manage mailing lists and
create newsletter? Any free software for this?
V. How does e-mail marketing fit with all the other components of e-
marketing?
VI. Opt-in and opt-out approaches, SPAM, anti-spam measures
VII. Databases, privacy issues
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3. “An April 2012 survey of German
marketing executives revealed that
email was used for marketing by
82%, second only in popularity to
websites. More respondents (53%)
planned to increase investment in email
than in any other online channel”.
Email marketing blog, Studie: Unternehmen investieren in E-Mail, SEO und in die
Website, http://www.emailmarketingblog.de/2012/04/02/studie-unternehmen-investieren-in-e-mail-seo-und-in-die-
website/. 02. APRIL 2012, 18:35 UHR
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5.  Relatively low cost.
 Direct response medium encourages immediate action.
 Faster campaign deployment.
 Easy of personalization.
 Options for testing.
 Opt-in marketing is obviously effective.
 Integration.
 It builds relationships.
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6.  Deliverability
 E-mail response decay.
 Sometimes, can also be considered a aggressive publicity.
 Security, privacy issues
 Lower rate of read.
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7.  MAILING LIST: 2 types.
 Announcement lists
 Discussions lists
 NEWSLETTER
 PROMOTIONAL BLASTS
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8.  OTHER USES
 Retention tool
 Acquisition tool
 Brand building tool
 Research tool
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10. Tips to catch their attention:
 Use an attractive and relevant subject. It is the first thing that
the receiver sees.
 Create personalized emails as much as possible.
 Write relevant information and be clear.
 Be original and different. Use creativity in your emails.
 Don’t blitz your subscribers. It is annoying.
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12. There are many options when creating an email marketing
campaign, some of them have to be paid, others offer a trial
service and others offer a completely free service and even
online.
Examples:
 www.constantcontact.com - free and online
 www.group-mail.com - free option
 www.eaglemailer.com - trial version
 www.fromdoppler.com - free option
 www.rapidmail.es - online
 www.newslettersoft.com- trial version/online
 www.emailmarketingprofessional.com – online
 www.eliteemail.com – trial version
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13. “E-mail marketing is a vital part of the e-marketing
communications mix”. (Internet Marketing, 2009).
Examples:
 E-mail marketing + web-site: it draws more web traffic.
 E-mail marketing + online advertising
Internet Marketing, Implementation and Practice. Dave Chaffey,Fiona Ellis-Chadwick, Richard Mayer, Kevin
Johnston, Fourth Edtion, Prentice Hall 2009, Page 550.
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14. Opt-in email: is a term used when someone is given the option to
receive "bulk" email, that is, email that is sent to many people at the
same time.
Opt-out email: refers to several methods by which individuals can
avoid receiving unsolicited product or service information.
Anti-spam techniques:
 those that require actions by individuals
 those that can be automated by email administrators
 those employed by researchers and law enforcement officials
The options to evict that undesired Spam:
 http://www.spamtitan.com- trial version
 http://www.spamexperts.com
 http://www.auditmypc.com- free option
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15. The data stored within the database is the first and principal
concern in dealing with privacy and legal issues.
The areas of security include:
 Applications specific to the database.
 The database architecture itself.
 Individual department organizational patterns.
It is the responsibility of management system to deal with
security issues daily.
Methods to ensure the privacy and integrity:
 To "lock" everything with login passwords and segregated
levels of access.
 Another option is of fire-walling as well as anti-virus software.
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16. JACK’S BUSINESS
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17. ARTICLE:
Gene Marks, How To Make E-Mail Marketing
Campaigns, Forbes, http://www.forbes.com/2010/09/10/e-mail-
marketing-strategies-entrepreneurs-sales-marketing-marks-growth-
lessons-10.html, 09/10/2010 .
BOOKS:
 Jeanniey Mullen, David Daniels, Email Marketing: An Hour a Day, Ed.
Sybex, 2009.
 Herschell Gordon Lewis, Effective E-Mail Marketing: The Complete
Guide to Creating Successful Campaigns, Ed. Amacom books, 2002
 Dave Chaffey, Total E-Mail Marketing, Ed. BH, 2003
VIDEO:
 Youtube, E-mail by Elite
Email, http://www.youtube.com/watch?v=NR3Uu1W7Po0, 25/08/201
1.
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18. Claudia Sarrió, Daniel Burgos & Wanessa Pascoal
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