The document discusses electronic commerce (e-commerce). It defines e-commerce and describes different types of e-commerce transactions. It then outlines the advantages of e-commerce such as ubiquity, global reach, and personalization. Next, it lists the key components required to enable e-commerce like web browsers, servers, and payment systems. It provides examples of how Cimb Bank uses business-to-customer (B2C) e-commerce through online banking and mobile commerce (m-commerce) through mobile apps. Finally, it concludes that e-commerce plays an important role for organizations by allowing convenient, secure transactions anywhere.

1. 1.0 Introduction
Electronic Commerce (E-Commerce) has overnight become the dominant online activity. E-
Commerce describes the buying and selling of products, services, and information via the use
of Internet and the Web. E-commerce involved digitally enabled transactions. E-Commerce
business model activities involved commercial relationships between businesses and
individual consumers (B2C) such as Amazon.com, or between consumers and consumers
(C2C) as for example sites such as eBay or similar auction sites. In addition, Business to
Business (B2B) undertakings, many of which are known only to those within particular
segments of the business community and Consumer-to-business (C2B) focus between
consumer and business. Lastly, is a Mobile Commerce used to check bank balances and many
more.
2.0 Advantages of E-Commerce
1. Ubiquity. Internet/Web technology is available everywhere at work, at home, and
elsewhere via mobile devices, anytime.
2. Global Reach. The technology reaches across national boundaries, around the earth
and without modification.
3. Universal standards. There is one set of technology standards, namely internet
standards across the globe, disparate computer systems can easily communicate with
each other.
4. Richness. Video, audio, and text marketing messages are integrated into a single
marketing message and consumer experience.
5. Interactivity. The technology works through interaction with the user.
6. Information density. The technology reduces costs such as information processing,
storage, and communication and also raises quality.
7. Personalization/Customization. The technology allows personalized messages to be
delivered to individuals as well as groups.
8. Social technology. New internet social and business models enable user content
creation and distribution, and support social networks.

2. 3. 0 Components of E-Commerce for CimbClicks:
1. Web Browser - A software program that allows people to access the World Wide
Web. Internet Explorer and Google are the two most popular Web browsers.
2. Web Servers - Computers that host the information that Internet users access via their
Web browser. Web servers are special Internet computers that store and deliver
(serve) Web pages. A Web page is a specially formatted document that you can view
in your Web browser. A Web server can host one or more Web sites.
3. Payment System/Transaction Manager- Electronic money exchanges including via
(primarily) credit cards such Visa, MasterCard, electronic checks, smart cards can use
them as credit card, a debit card, stored-value money card such as PayPal, digital
cash, and electronic funds transfer (EFT) such as eRemittance used to request for
Banker’s Cheque, Local or Foreign Demand Draft , remit funds via Foreign
Telegraphic Transfer or send money overseas via CIMB Western Union Money
Transfer Services.
4. Standards (existing and emerging) - Methods for facilitating e-commerce interactions
include and are meant to ensure transaction security, reliability, Electronic Data
Interchange, and privacy.
5. E-Commerce Software - To the end user, the most visible part of the e-commerce
system is the software that puts it all together. The basic functions of e-commerce
software include: customer registration and authentication, and reporting and analysis
(tools to analyze the activity on the e-commerce site for customer tracking).
6. E-mail - Electronic mail serves as a support E-commerce Web sites.
7. Mailing List Server - An optional component of E-commerce is a mailing list server
which automates the management of mailing lists for groups of users.
8. Search, Intelligent Agent, and Knowledge Management technologies these include the
variety of software tools for "managing" information on the Net-"spiders", "bots",
"inference agents" and so on.
9. Multimedia and broadband access technologies such as internet, software and others.
4.0 Types of E-Commerce for Cimb Bank
Cimb Bank using types of E-Commerce such as Business to Customer (B2C), and Mobile
Commerce (m-commerce).

3. Business to Customer (B2C)
Cyberbanking
Electronic banking, also known as Cyberbanking, involves conducting various banking
activities from home, a business, or on the road instead of at a physical bank location.
Electronic banking has capabilities ranging from paying bills to applying for a loan. It saves
time and is convenient for customers. For example, about 2 cents cost per transaction versus
RM 3.71 at a physical branch. It also enables banks to enlist remote customers. Cimb bank
conducts electronic banking through CimbClicks.
For example, customers purchase Proton cars from Cimb Bank. Cimb Bank provides loan to
customers. Customers can get service of car through internet. Financial who provide loan
send e-mail to the buyer to collect the cars and any update information done through e-
commerce or e-mail.
Mobile commerce (m-commerce).
Cimb Bank creates CimbClicks and rolling out services that let customers manages their bank
accounts from their cell phones or other mobile devices. Cimb Bank customers can use their
cell phones to check account balances, transfer funds, pay bills, view recent transactions(last
5 transactions), make Foreign Telegraphic Transfers, reload the prepaid phone, view latest
foreign exchange rates, create, view and cancel Schedule Transactions (ST), and place,
withdraw or perform FD updates to the eFixed Deposit Account & view FD rates. The benefit
of m-commerce can saves time in manage the accounts from the car while being stuck in a
traffic jam, convenience in pay from virtually anywhere, secure in password protection via a
highly secured system, and information about access the account balance and payment
history.
As conclusion the Electronic Commerce playing important role in organization. The
benefits of E-Commerce are ubiquity, global reach, universal standards, richness,
interactivity, information density, personalization/customization and social technology.
Components of Electronic Commerce are web browser, web server, payment system, E-
Commerce software-mail, Mailing List Server, Search, Intelligent Agent, and
Knowledge Management technologies Multimedia and broadband access. Cimb Bank
using types of E-Commerce such as Business to Customer (B2C) involve electronic
banking, and Mobile Commerce (m-commerce).

4. Reference
Internet
CimbClicks(2009) Home Page. Retrieved from 16 February 2010.
http://www.cimbclicks.com.my/index.html
CimbClicks(2009) eRemittance. Retrieved from 16 February 2010.
http://www.cimbclicks.com.my/eRemittance.htm
CimbClicks(2009) Mobile Banking. Retrieved from 16 February 2010.
http://www.cimbclicks.com.my/mobilebanking.htm
CimbClicks(2009) List of Services. Retrieved from 16 February 2010.
http://www.cimbclicks.com.my/listofservice.htm
Book
Laudon.K.C and Laudon J.P(2010).Management Information Systems: Managing The Digital
Firm, 11th
edition, Pearson.
Jr.R.K.Rainer.Turban.E and Potter.R.E.(2007). Introduction to Information Systems:
Supporting and Transforming Business, John Wiley and Sons,Inc.
Appendices

5. Business to Customer (B2C)

6. Mobile commerce (m-commerce).
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