The role of Visitor Centres in UNESCO Designated Sites Regional Workshop for Europe 30 September – 2 October 2018, Palermo (Italy) Thematic Session 1: Tourism sustainability and visitors’ management. “The designations employed and the presentation of material throughout this document do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas and opinions expressed in this publication are those of the authors; they are not necessarily those of UNESCO and do not commit the Organization”

1. Introduction
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
MAB ALPI LEDRENSI E JUDICARIA
Where
In Trentino, north of Italy, Italian Alps
Some data
Area: 47.000 ha - 34% protected area – 1600 flora species (33 rare)
and 149 fauna protected species
Altimetry: from 63 to 2173 meters
Inhabitants: 15.000
Tourism: 800.000 (4,2 million including the Garda Trentino area)
4 tourist boards
No MAB visitors’center at the moment
Activities: outdoor (hiking, bike, climbing, fishing) – cultural (castles,
ancient villages, museum) – health&wellness
About me
Alessandra Odorizzi – 51 years - director of Terme di Comano-
Dolomiti di Brenta tourist board
30 years long experience in tourism with some experiences abroad
Why me?
Project leader of some projects concerning the MAB area

2. Framework - Tourism Sustainability and Visitor Management
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
Designated in 2015 thanks to a very rich
biodiversity and the expecially balance
between man and nature
Area with different Unesco awards: 2 Unesco
Heritage (Dolomiti and pile dwelling sites Fiavè
and Ledro) and the Geopark Adamello Brenta
Biosphere reserve is situated in a strategic
position, with a high potential number of visitors
For the moment there’s no specific visitor
center – all the attractions and all the operators
should be “a window” on the biosphere
MAB ALPI LEDRENSI and JUDICARIA (Dolomiti-Garda)

3. Activities - Tourism Sustainability and Visitors Management
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
Project
UNESCO
DESTINATION
EDUCATION FOR OPERATORS
to spread knowledge of the
biosphere, create awareness and
improve the ability to interact with
the visitors
Target: hotellier - farmers –
inhabitants – public administrators
CO-DESIGN WITH OPERATORS
definy opportunities and problems
to solve
create new experiences
opportunities in MAB area
story telling
coaching
ACCESSIBILITY
mapping and analysis of the
accessibility for disabled people to
the main attractions
Education about welcome and
accommodation for people with
disability
Design of 3 Unesco Itineraries
accessible with wheelchair
MAP OF THE BIOSPHERE
Call for artists
Workshop with 5 selected artists to
choose who will realize the map
Print and distribution
Video animation
MONITORING
Definition of objectives and
indicators
Monitoring activities during the
development of the project
Analytic
Communication of results

4. Activities - Tourism Sustainability and Visitors Management
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
Objectives
•Design a MIDAs visitors center
•Create a team of local managers
•Define a sustainable management
project
•Share a programme of coordinated
activities between the stakeholders of
Unesco awards
•Define a marketing project for MIDAs
Stakeholder
•Segretariato Permanente MAB
•MUSE Natural Science Museum
•Sovrintendenza Beni culturali
•Fondazione Dolomiti Unesco
•Provincia Autonoma di Trento
•Terme di Comano-Dolomiti di Brenta
tourist board
Idea
•At the new pile dwelling village of
Fiavè
•Strategic location for a centre able to
give an overview about all the
Unesco awards, in innovative ways

5. Lessons learned - Tourism Sustainability and Visitors
Management
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
Visitors don’t
know the
bounderies,
they are just in
our mind
work together
to design
interesting
services and
experiences
Unesco awards are
an excellent vehicle
for enhancing the
naturalistic, cultural
and human aspects
of areas
Key words:
authentic
exclusive local
total quality

6. Potential - Tourism Sustainability and Visitors Management
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
(latent or not fully developed capacities and conditions to express them)
Raising
awareness of being
biosphere
• education
• study visit
Co-operation with
other Unesco
biosphere
• In Italy (to improve)
• In Europe (to create)
Itinerary to discover
the biosphere
• Cycling routes
• Hiking paths

7. Future - Tourism Sustainability and visitors management
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
Outdoor Park
Garda
Dolomiti
Upvivium
biosfera
gastronomica
a km zero
Destinazione
Unesco
Project
“Inversion”
Project
“Fuochi nelle
malghe”

8. Contacts
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
Segretariato Permanente MAB Unesco Alpi Ledrensi e Judicaria
Viale Dante 46 - Tione di Trento
mabunesco@bimsarca.tn.it - +39 0465-321210
www.alpiledrensijudicaria.tn.it
APT Dolomiti di Brenta-Terme di Comano
Via Cesare Battisti - Comano Terme
www.visitacomano.it – tel +39 0465 702626
Alessandra.odorizzi@visitacomano.it - +39 333 2245999