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DIFFERENTIATING 
WITH DATA 
Chris J.T. Auld – Intergen CTO 
Anna Tarasoff – Intergen BI Practice Manager 
Thursday 23 October
Data is a precious thing and will last longer 
than the systems themselves.. 
Tim Berners-Lee
A Really Neat 
By-Product 
Differentiating with Data | 3
How does 
Google know 
so much 
about us? 
Differentiating with Data | 4
Competitive 
Advantage 
Differentiating with Data | 5
Your 
Customers 
Can Do Math 
Differentiating with Data | 6
The 
Transparency 
Problem 
Differentiating with Data | 7
Data Is The 
Secret Sauce 
Differentiating with Data | 8
• 512MB of RAM 
• 8GB of storage 
• Bluetooth 4.0 
• 4G Cellular 
• WiFi 
• 15GB of free Cloud storage 
• 4.7” HD LCD Screen 
• A sophisticated and modern operating 
system 
Differentiating with Data | 9
• 512MB of RAM 
• 8GB of storage 
• Bluetooth 4.0 A bit of Bluetooth 4.0 
• 4G Cellular 
• WiFi 
• 7GB of Cloud storage A bit of cloud storage 
• 4.7” HD LCD Screen 5 little LED lights 
• Dumber than a sack of hammers 
Differentiating with Data | 10
$229 $129 
Differentiating with Data | 11
Differentiating with Data | 12
BIG DATA
When Data 
Size Is 
Part Of The 
Problem 
Differentiating with Data | 14
Got a Spare Supercomputer? 
Cloud computing meets data processing 
 Tackle problems previously too expensive 
 Innovations in multi-machine work distribution 
 Graphics cards in the cloud...Huh!?! 
 Able to deal with larger and larger volumes of data 
Differentiating with Data | 15
Cheap Storage… 
But not any old cheap storage… 
 Even highly reliable storage is now getting 
to be very cheap 
 Cloud storage is limited only by chequebook 
 10c/GB/Month Online 
 1c/GB/Month Glacier 
Differentiating with Data | 16
Cheap Data… 
Or the marginal cost of 
each additional data 
point 
 The human is the most 
expensive part 
of data collection 
 So… add more sensors and 
instrumentation 
to the human 
 ..and it’s now so much cheaper 
to be precise. 
Differentiating with Data | 17
HOW TO WIN 
WITH DATA
The Ingredients 
of a Good Data 
Strategy 
Differentiating with Data | 19
Data 
Differentiating with Data | 20
Store 
Process 
Access 
Differentiating with Data | 21
Creative 
Minds & Clever 
Tools 
Differentiating with Data | 22
FORECASTING IS THE 
FUTURE
Differentiating with Data | 24
Exploration 
Differentiating with Data | 25
Systemization 
Differentiating with Data | 26
Takeaways 
Differentiating with Data | 27
Capture 
Your Data 
Differentiating with Data | 28
Start Asking 
Interesting 
Questions 
Differentiating with Data | 29

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