The document outlines 5 ways that companies can innovate using data and IT: 1. Augment products to generate data using sensors and analytics to improve design and operations. 2. Digitize assets to reduce costs and enable efficient inventory management, with digitization itself becoming a new business. 3. Combine data within and across industries using big data integration to cut costs up to 30%. 4. Trade unused data that could be valuable to other businesses. 5. Codify distinctive processes into cloud-based services to standardize and sell capabilities to other parties.