SlideShare a Scribd company logo
WHEN IT COMES TO ADVERTISING TRAVEL.!



We HATE the General Media.


PATHETIC Results!
EXORBITANT Costs!
REACHING the wrong people.!
TEMPORARY fleeting connections.!
LIMITED shelf life!
LIMITED space !
!
!
We’ve broken FREE
      from the shackles
    of the General Media
for the first time in history.
We now have our OWN Advertising Media
         & Non-Stop Marketing channel.




                                                                             TRAVEL & LEISURE CUSTOMERS!
GENERAL AUDIENCE!




                    GENERAL ADVERTISING MEDIA!   TRAVEL INDUSTRY SHOWCASE!
                          !                        !
A ‘LIVE’
Online Travel Exhibition


INSIDE Smartphones, iPads,
Computers & Social networks.!
Custom-Built to
      ‘EXPLODE’
 Your Brand Presence
 & Everyday Hot Deals
Push Marketing them through!
a multi-channel digital network !
to travel & leisure customers.!
Everyday.!
leading to
INCREASED SALES.
                        BRAND VISIBILITY!


                        PRODUCT AWARENESS!


                        SUITABILITY & VALUE OF OFFER/PRODUCT!


                        ENQUIRIES!

                        SALES!
                        REPEATS!

             YOUR SALES FUNNEL
!
About ‘6’ MILLION’ people will see !
YOUR brand & offers every month.. !
!
Your Advertisements & Promotions will be!
seen in ‘HIGH Quality’ & ‘Exclusivity’!
!
By Travel & Leisure SEEKERS who could be !
your immediate Customers or future customers. !
!
They can also share and spread ’Word of Mouth’ !
Publicity about your brand & product.!

A 100 eyeballs through Travel Industry
                                               TRAVEL & LEISURE CUSTOMERS!
Showcase are more effective for your
business than a 1000 eyeballs on a generic
website, because people connecting to
Travel industry Showcase are looking for
Travel & Leisure.!
  !                                                We	
  expect	
  this	
  figure	
  to	
  	
  
!                                                  double	
  by	
  March	
  2013.	
  
GENERAL ADVERTISING MEDIA!    TRAVEL INDUSTRY SHOWCASE!
      !                         !




   THE PAST                         THE FUTURE! !
   WIDE. HUGE SPILL OVER!           FOCUSED !
   WRONG AUDIENCE!                  RIGHT AUDIENCE !
   LIMITED SHELF LIFE               UNLIMITED!        !
   LIMITED SPACE                    UNLIMITED!    !
   NON-QUALITATIVE AMBIENCE         EXTREMELY QUALITATIVE AMBIENCE!
                                                        !
   NON – EXCLUSIVITY                TOTALLY EXCLUSIVE!
                                                     !
   SINGLE FORM                      MULTIPLE FORMS!!
   SINGLE PRONGED !                 MULTI-PRONGED!
   HIGH COST                        LOW COST!
                                          !
   COST OF CHANGE                   NO COST OF CHANGE!
                                                    !
   PAIN OF CHANGE                   NO PAIN OF CHANGE!
                                                     !
   NO VIRAL REACH                   VIRAL MECHANISM! !
   TIME CONSUMING                   SIMPLE, FAST !& EASY!
                                     !
Get the POWER!!

More Related Content

Similar to Join the Revolution!

Dwd
DwdDwd
Hospitality trends
Hospitality trendsHospitality trends
Hospitality trends
Prabhjot Singh Bedi
 
The age of discovery - Cashless Innovators
The age of discovery - Cashless InnovatorsThe age of discovery - Cashless Innovators
The age of discovery - Cashless Innovators
Fitzroy BV
 
2013bestdigitalcampaigns 140120014913-phpapp02
2013bestdigitalcampaigns 140120014913-phpapp022013bestdigitalcampaigns 140120014913-phpapp02
2013bestdigitalcampaigns 140120014913-phpapp02
Anthony Courtat
 
Un touriste connecté
Un touriste connectéUn touriste connecté
Un touriste connecté
Ludovic Dublanchet
 
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
Audrey & Dan Uncornered Market
 
Cannes lions awards 2014 trends and implications
Cannes lions awards 2014 trends and implicationsCannes lions awards 2014 trends and implications
Cannes lions awards 2014 trends and implications
Leslie Turley
 
Les Meilleures Campagnes Digitales de 2013
Les Meilleures Campagnes Digitales de 2013Les Meilleures Campagnes Digitales de 2013
Les Meilleures Campagnes Digitales de 2013
Sabrina Xenofontos
 
SHOWY CONCEPT
SHOWY CONCEPTSHOWY CONCEPT
SHOWY CONCEPT
Velimir Novakov
 
Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today
Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work TodaySocial Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today
Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today
Michael Lazerow
 
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...
Show, Don't Tell: Employing Digital Storytelling and Social Media in  Buildin...Show, Don't Tell: Employing Digital Storytelling and Social Media in  Buildin...
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...
Audrey & Dan Uncornered Market
 
Phizzle Platform Overview 2012
Phizzle Platform Overview 2012Phizzle Platform Overview 2012
Phizzle Platform Overview 2012
Craig Nobles
 
Thebestdigitalcampaignsof2012bygregpouy 121218012444-phpapp02
Thebestdigitalcampaignsof2012bygregpouy 121218012444-phpapp02Thebestdigitalcampaignsof2012bygregpouy 121218012444-phpapp02
Thebestdigitalcampaignsof2012bygregpouy 121218012444-phpapp02
GROUPE REVOLUTION 9
 
Zine Digital Marketing Strategists
Zine Digital Marketing StrategistsZine Digital Marketing Strategists
Zine Digital Marketing Strategists
Alan Bradley
 
Engaging Content, Engaging Customers: Storytelling, Social Media and Blogger ...
Engaging Content, Engaging Customers: Storytelling, Social Media and Blogger ...Engaging Content, Engaging Customers: Storytelling, Social Media and Blogger ...
Engaging Content, Engaging Customers: Storytelling, Social Media and Blogger ...
Audrey & Dan Uncornered Market
 
Digital Storytelling and Social Media: The Keys to Marketing Your Sustainability
Digital Storytelling and Social Media: The Keys to Marketing Your SustainabilityDigital Storytelling and Social Media: The Keys to Marketing Your Sustainability
Digital Storytelling and Social Media: The Keys to Marketing Your Sustainability
Audrey & Dan Uncornered Market
 
Chapter 8
Chapter 8Chapter 8
Chapter 8
detjen
 
Where is my Customer?
Where is my Customer?Where is my Customer?
Where is my Customer?
Blackbay
 
Sharevolution - Cartographie de l'offre et des business models de la conso co...
Sharevolution - Cartographie de l'offre et des business models de la conso co...Sharevolution - Cartographie de l'offre et des business models de la conso co...
Sharevolution - Cartographie de l'offre et des business models de la conso co...
Fing
 
Contagion - The Evolution of Social 12.5.16
Contagion - The Evolution of Social 12.5.16Contagion - The Evolution of Social 12.5.16
Contagion - The Evolution of Social 12.5.16
Contagion
 

Similar to Join the Revolution! (20)

Dwd
DwdDwd
Dwd
 
Hospitality trends
Hospitality trendsHospitality trends
Hospitality trends
 
The age of discovery - Cashless Innovators
The age of discovery - Cashless InnovatorsThe age of discovery - Cashless Innovators
The age of discovery - Cashless Innovators
 
2013bestdigitalcampaigns 140120014913-phpapp02
2013bestdigitalcampaigns 140120014913-phpapp022013bestdigitalcampaigns 140120014913-phpapp02
2013bestdigitalcampaigns 140120014913-phpapp02
 
Un touriste connecté
Un touriste connectéUn touriste connecté
Un touriste connecté
 
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
 
Cannes lions awards 2014 trends and implications
Cannes lions awards 2014 trends and implicationsCannes lions awards 2014 trends and implications
Cannes lions awards 2014 trends and implications
 
Les Meilleures Campagnes Digitales de 2013
Les Meilleures Campagnes Digitales de 2013Les Meilleures Campagnes Digitales de 2013
Les Meilleures Campagnes Digitales de 2013
 
SHOWY CONCEPT
SHOWY CONCEPTSHOWY CONCEPT
SHOWY CONCEPT
 
Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today
Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work TodaySocial Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today
Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today
 
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...
Show, Don't Tell: Employing Digital Storytelling and Social Media in  Buildin...Show, Don't Tell: Employing Digital Storytelling and Social Media in  Buildin...
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...
 
Phizzle Platform Overview 2012
Phizzle Platform Overview 2012Phizzle Platform Overview 2012
Phizzle Platform Overview 2012
 
Thebestdigitalcampaignsof2012bygregpouy 121218012444-phpapp02
Thebestdigitalcampaignsof2012bygregpouy 121218012444-phpapp02Thebestdigitalcampaignsof2012bygregpouy 121218012444-phpapp02
Thebestdigitalcampaignsof2012bygregpouy 121218012444-phpapp02
 
Zine Digital Marketing Strategists
Zine Digital Marketing StrategistsZine Digital Marketing Strategists
Zine Digital Marketing Strategists
 
Engaging Content, Engaging Customers: Storytelling, Social Media and Blogger ...
Engaging Content, Engaging Customers: Storytelling, Social Media and Blogger ...Engaging Content, Engaging Customers: Storytelling, Social Media and Blogger ...
Engaging Content, Engaging Customers: Storytelling, Social Media and Blogger ...
 
Digital Storytelling and Social Media: The Keys to Marketing Your Sustainability
Digital Storytelling and Social Media: The Keys to Marketing Your SustainabilityDigital Storytelling and Social Media: The Keys to Marketing Your Sustainability
Digital Storytelling and Social Media: The Keys to Marketing Your Sustainability
 
Chapter 8
Chapter 8Chapter 8
Chapter 8
 
Where is my Customer?
Where is my Customer?Where is my Customer?
Where is my Customer?
 
Sharevolution - Cartographie de l'offre et des business models de la conso co...
Sharevolution - Cartographie de l'offre et des business models de la conso co...Sharevolution - Cartographie de l'offre et des business models de la conso co...
Sharevolution - Cartographie de l'offre et des business models de la conso co...
 
Contagion - The Evolution of Social 12.5.16
Contagion - The Evolution of Social 12.5.16Contagion - The Evolution of Social 12.5.16
Contagion - The Evolution of Social 12.5.16
 

Recently uploaded

Un viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededoresUn viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededores
Judy Hochberg
 
Exploring the Majesty of Nepal: An Unforgettable Tour Experience
Exploring the Majesty of Nepal: An Unforgettable Tour ExperienceExploring the Majesty of Nepal: An Unforgettable Tour Experience
Exploring the Majesty of Nepal: An Unforgettable Tour Experience
Welcome Nepal Treks and Tours
 
The Ultimate Travel Guide to Hawaii Island Hopping in 2024
The Ultimate Travel Guide to Hawaii Island Hopping in 2024The Ultimate Travel Guide to Hawaii Island Hopping in 2024
The Ultimate Travel Guide to Hawaii Island Hopping in 2024
adventuressabifn
 
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
yfuwd
 
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
CIOWomenMagazine
 
Understanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptxUnderstanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptx
MELBOURNEBUSHIRE
 
What Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in SnowshoeingWhat Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in Snowshoeing
Snowshoe Tahoe
 
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdfTop 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
Savita Yadav
 
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
Parag Goswami
 
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureWhat Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
Spade & Palacio Tours
 
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
v6ldcxuq
 
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdfHow Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
Eastafrica Travelcompany
 
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptDiscovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Imperial Egypt
 
Educational Tour Operators - Edutour.pdf
Educational Tour Operators - Edutour.pdfEducational Tour Operators - Edutour.pdf
Educational Tour Operators - Edutour.pdf
Edu tour
 
bangalore metro routes, stations, timings
bangalore metro routes, stations, timingsbangalore metro routes, stations, timings
bangalore metro routes, stations, timings
narinav14
 
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples ToursExplore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Naples Tours
 
How To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptxHow To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptx
edqour001namechange
 
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptxHow To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
edqour001namechange
 
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
River Recreation - Washington Whitewater Rafting
 
Excursions in Tahiti Island Adventure
Excursions in Tahiti Island AdventureExcursions in Tahiti Island Adventure
Excursions in Tahiti Island Adventure
Unique Tahiti
 

Recently uploaded (20)

Un viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededoresUn viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededores
 
Exploring the Majesty of Nepal: An Unforgettable Tour Experience
Exploring the Majesty of Nepal: An Unforgettable Tour ExperienceExploring the Majesty of Nepal: An Unforgettable Tour Experience
Exploring the Majesty of Nepal: An Unforgettable Tour Experience
 
The Ultimate Travel Guide to Hawaii Island Hopping in 2024
The Ultimate Travel Guide to Hawaii Island Hopping in 2024The Ultimate Travel Guide to Hawaii Island Hopping in 2024
The Ultimate Travel Guide to Hawaii Island Hopping in 2024
 
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
 
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
 
Understanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptxUnderstanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptx
 
What Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in SnowshoeingWhat Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in Snowshoeing
 
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdfTop 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
 
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
5-Day Nathdwara Tour Itinerary: From Temples to Traditional Markets
 
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureWhat Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature
 
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
 
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdfHow Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
 
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptDiscovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
 
Educational Tour Operators - Edutour.pdf
Educational Tour Operators - Edutour.pdfEducational Tour Operators - Edutour.pdf
Educational Tour Operators - Edutour.pdf
 
bangalore metro routes, stations, timings
bangalore metro routes, stations, timingsbangalore metro routes, stations, timings
bangalore metro routes, stations, timings
 
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples ToursExplore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples Tours
 
How To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptxHow To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptx
 
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptxHow To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
 
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
 
Excursions in Tahiti Island Adventure
Excursions in Tahiti Island AdventureExcursions in Tahiti Island Adventure
Excursions in Tahiti Island Adventure
 

Join the Revolution!

  • 1. WHEN IT COMES TO ADVERTISING TRAVEL.! We HATE the General Media. PATHETIC Results! EXORBITANT Costs! REACHING the wrong people.! TEMPORARY fleeting connections.! LIMITED shelf life! LIMITED space ! ! !
  • 2. We’ve broken FREE from the shackles of the General Media for the first time in history.
  • 3. We now have our OWN Advertising Media & Non-Stop Marketing channel. TRAVEL & LEISURE CUSTOMERS! GENERAL AUDIENCE! GENERAL ADVERTISING MEDIA! TRAVEL INDUSTRY SHOWCASE! ! !
  • 4. A ‘LIVE’ Online Travel Exhibition INSIDE Smartphones, iPads, Computers & Social networks.!
  • 5. Custom-Built to ‘EXPLODE’ Your Brand Presence & Everyday Hot Deals Push Marketing them through! a multi-channel digital network ! to travel & leisure customers.! Everyday.!
  • 6. leading to INCREASED SALES. BRAND VISIBILITY! PRODUCT AWARENESS! SUITABILITY & VALUE OF OFFER/PRODUCT! ENQUIRIES! SALES! REPEATS! YOUR SALES FUNNEL
  • 7. ! About ‘6’ MILLION’ people will see ! YOUR brand & offers every month.. ! ! Your Advertisements & Promotions will be! seen in ‘HIGH Quality’ & ‘Exclusivity’! ! By Travel & Leisure SEEKERS who could be ! your immediate Customers or future customers. ! ! They can also share and spread ’Word of Mouth’ ! Publicity about your brand & product.! A 100 eyeballs through Travel Industry TRAVEL & LEISURE CUSTOMERS! Showcase are more effective for your business than a 1000 eyeballs on a generic website, because people connecting to Travel industry Showcase are looking for Travel & Leisure.! ! We  expect  this  figure  to     ! double  by  March  2013.  
  • 8. GENERAL ADVERTISING MEDIA! TRAVEL INDUSTRY SHOWCASE! ! ! THE PAST THE FUTURE! ! WIDE. HUGE SPILL OVER! FOCUSED ! WRONG AUDIENCE! RIGHT AUDIENCE ! LIMITED SHELF LIFE UNLIMITED! ! LIMITED SPACE UNLIMITED! ! NON-QUALITATIVE AMBIENCE EXTREMELY QUALITATIVE AMBIENCE! ! NON – EXCLUSIVITY TOTALLY EXCLUSIVE! ! SINGLE FORM MULTIPLE FORMS!! SINGLE PRONGED ! MULTI-PRONGED! HIGH COST LOW COST! ! COST OF CHANGE NO COST OF CHANGE! ! PAIN OF CHANGE NO PAIN OF CHANGE! ! NO VIRAL REACH VIRAL MECHANISM! ! TIME CONSUMING SIMPLE, FAST !& EASY! !