The document summarizes the benefits of advertising on a new digital travel industry platform called Travel Industry Showcase over traditional general media advertising. Some key benefits highlighted include reaching a highly targeted travel and leisure customer audience, unlimited exposure through push marketing across digital channels, and an expected 6 million monthly impressions at a much lower cost than traditional media. The platform allows advertisers to get their brands and offers in front of qualified potential customers through an "online travel exhibition" accessible on smartphones, tablets and computers.