Atelier is a luxury lifestyle magazine that caters to an elite audience interested in fashion, beauty, travel and more. It provides 150 pages of exclusive content on luxury brands, designers, destinations and celebrities. The magazine aims to spoil readers each month with the latest trends and a lavish presentation. It is distributed across major Indian cities as well as targeted overseas markets, with a readership of over 200,000 people with high incomes and luxury lifestyles.

2. About Atelier
ATELIER is not just a magazine, it is an experience. The magazine caters to an
elite class that knows what luxury is. The magazine makes for a tempting 150
pages of pure luxury, ultra luxury brands, high fashion and royal heritage, all
delivered at your doorstep. Our USP that separates us from the rest and puts
us in a different league is our exclusivity, both in terms of our content and our
readership.
Starting from the capital of the country, passing through each
metropolitan and other cities, ATELIER is available across India, soon to be
found overseas as well. Our strategy is to have a global readership.
ATELIER stems from the school of thought that more is more and that
less is unnecessary! ATELIER aims at spoiling readers by providing them the
perfect package of fashion, beauty, lifestyle, art, leisure sports, destinations,
resorts and celebrities every month. With the latest happenings, most up-to-
date fashion reports, exclusive luxury trends, celebrity interviews and exotic
locations, ATELIER not only believes in reporting fashion, but taking it a notch
higher by Creating Fashion.

4. Brand values
Luxury | Elegance | Opulence | Richness of perspective & vision | Creation of fantasy | Lavish ambience

5. Editorial sections: Lifestyle (70 pages)
Interviews of celebrities, Page-Three regulars, fashionistas, foreign dignitaries and those who live
the luxury life
The latest high-end cars, yachts, gadgets, private jets and other indulgences
Spirits, wine, champagne and high-end whisky
Interviews of famous artists and musicians

6. Lifestyle (continued…)
Super exclusive resorts and hotels | Exotic travel destinations | Lifestyle and luxury trends and reports
& The making of luxury: in-depth brand reports

7. Editorial sections: Fashion (45 pages)
Ramp reports of the latest on international runways
Fashion shoots featuring luxury brands
Profiles, interviews and features about top international and Indian designers
Wearable art: featuring those who create art, not just fashion

8. Fashion (continued…)
Fashion industry reports | Celebrities and their fashion sensibilities | Accessories, shopping pages
and high-end brand coverage | New releases and events in the world of fashion

9. Editorial sections: Beauty (10 pages)
Columns by renowned dermatologist on innovative technologies and trends in skincare
Feature or shoot on latest trends in haircare
New releases and events in the world of beauty
Exclusive interviews with beauty industry stalwarts and head honchos
Luxurious spa reviews and coverage

10. Featured people
Ankur Bhatia-MD of Bird Group I Alpana Gujral-Alpana Jewelery ,Biren Vaidya-Rose Collection owner,,
Jitesh Kallat- ,Renowned Artist
Diljeet Titus- Antiques car owner and lawyer, Robert F McDonnell -Governor of Virginia, Czech Tourism
Director Radka Neumannova, Diivya Burman, wife of Dabur owner Amit Burman, Vidhi Singhania of JK
group, Chetan Seth, president of Cingari, Vikram Baidyanath of Baidyanath Group,Gitanjali Kirloskar, head
of Kirloskar Technologies, Richard Rowlands, CEO of iSkate, Shalu Jindal, philanthropist and wife of Naveen
Jindal
Fashion designers Jimmy Choo, Narciso Rodriquez, Tarun Tahiliani, JJ Valaya, Rohit Gandhi-Rahul Khanna,
Rocky S, Falguni and Shane Peacock, Manish Arora, Farah Khan Ali, Neelam Kothari, Rajesh Pratap Singh,
Raghavendra Rathore, Balenciaga, Valentino, Hussein Chalayan
Artists Riyas Komu, Sumedh Rajendran, Subodh Gupta, Alex Davis

11. Featured brands
Cartier, Lamborghini, Audi, Ferrari, Koenigsegg Agera, Deronda, Vertu, Tag Heuer, Harley-Davidson,
Gucci, Jimmy Choo, ITC Hotels, Claridges, Leela hotels, Moet and Hennessey, YSL, Prada, Botega
Veneta, Mont Blanc, Chanel, Salvatore Ferragamo, Ralph Lauren, Hermes, Burberry, Alexander
McQueen, Stella McCartney, Diane von Furstenberg, DKNY, Dolce and Gabbana, Carolina Herrera,
Kiehls, Zenith, Hublot, Judith Leiber, Jaeger-LeCoultre, de Grisogono, Versace and many more.

12. Demographics
Occupations Business owners, VIPs, Celebrities
Age Range : 25 and above
Vehicular Asset: Lexus, Mercedes, Cadillac, BMW,
Ferrari, Hummer, Land Rover,
Acura, honda, Lincoln, Bentley,
Porsche, and Luxury SUVs
Income Range: $250,000 +

13. Our presence is influenced by the suitability of the demographics and psychographics of the consumer; we cater to those markets
where the readers fall in our target reader group - those who have a lifestyle that include the products we feature.
Psychographics
Customer Profile/Life Style Holidaying at high-end and exclusive destinations,
buying the most luxurious cars, yacht and/or private
jet/chopper; fashionistas, business honchos, trend-
setting males with substantial disposable income to
spend
Behavioral Traits •37% more likely to enjoy being extravagant
•30% more likely to try to keep abreast of changes in
style and fashion
•47% more likely to buy products that offer the latest in
new technology
Consumers Buying Motive, Attitude /Opinion Ateliers consumers are extremely satisfied, loyal
action-takers, likely to be responsive to elite-specific
marketing message

14. Atelier + Arcade
• The shopaholic’s ultimate
accessory
• Featuring interviews,
restaurants, hotels, fashion,
beauty, accessories, home
décor
• Theme-based supplement
distributed free with ATELIER

15. Atelier Profile
Atelier targets, men and women, who are at the cutting edge of fashion music, food,
entertainment, and culture. From the royal to the rich, ATELIER is able to both consult
and mobilize an especially exclusive and powerful market:
· Men and Women: 25 years and above
· Annual household income: US$ 250,000 (INR 1 Crore Plus) and above
· Ownership of three or more cars, with at least one being a ‘D segment car’
Distribution:
Distributed by Living Media India Ltd.
Total number of copies: 33,500. Readership: More than 2 lakhs.
Delhi and Mumbai contribute to 57 percent of Atelier’s India circulation.
23,000 copies On-Stands (India, Metros); 7,000 copies by direct mail to select
celebrities, press, industry leaders and trendsetters, and is strategically placed at key
locations such as high-end boutiques, hotels, spas, corporate offices, Palace on
Wheels and Royal Rajasthan luxury trains, restaurants and clubs in New Delhi,
Mumbai.
Targeting Dubai & Europe (France Italy, Netherlands, UK, Austria) USA & Australia.