SPREEFACTORY - Return on Relations.
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This document discusses the importance of relationships in business. It states that all business is personal and based on human relationships. The document advocates focusing on different types of relationships, including customer, partner, investor and public relations, to help startups succeed at different stages as they move from seed funding to growth to maturity. It also emphasizes the importance of social media, online and offline relationships to build trust and drive leads, interest, prominence and decisions.
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SPREEFACTORY - Return on Relations.
- 1. Business is a tangle of human relations. Intro © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. SPREEFACTORY spreefactory.com SPREEFACTORY Market Relations SPREEFACTORY Brand Relations Performing Startup Relations Speed up Creating Startup Relations Form up Elevating Startup Relations Grow up 1 Expert 2 Parts 3 Fields Realizing the return on relations. Thomas Keup
- 2. All business is personal. About © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. SPREEFACTORY spreefactoy.com Thomas Keup Journalist Thomas Keup PR-Expert Social Media since 2006 Journalism since 1992 Communications since 1998 Online - TV - Radio Enterprises - SMB - Associations Media - Networks - Global The whole is more than the sum of its parts. Aristoteles
- 3. Digital business, there is only with relations. About © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. SPREEFACTORY spreefactory.com SPREEFACTORY Market Relations SPREEFACTORY Brand Relations Rapid Crisis Management Newsroom Content Management Relations Relationship Management Offline - Online - Social Offline - Online - Social Offline - Online - Social Customer experiences mean not only meet the needs of customers, but to exceed them at any time.
- 4. Business is all about relations. Start © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. 1 Topic 2 Sides SPREEFACTORY spreefactory.com 3 Levels R E L A T I O N S P E R S O N A L P R O F E S S I O N A L O F F L I N E O N L I N E S O C I A L
- 5. Startup Success Lifecycle. Big Picture © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. Collaboration Management FAME Our CULTURE Our SUCCESS Our TRUST Our STORY Our USAGE Our VISION SPREEFACTORY spreefactory.com SEED PHASE .. GROWTH PHASE MATURE PHASE Our LEADERSHIP Our GOALS PROMINENCE POPULARITY Information Management Our PRESENCE Relationship Management Company Building.. Social RecognitionBusiness Development
- 6. Relations are the red threat. Big Picture © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. Performing Reputation SocialMedia Relations SMR Public Relations PR Customer Relations CRM SocialM. Relations SMR Market Relations MR Human Relation. HR SPREEFACTORY spreefactory.com SEED PHASE GROWTH PHASE MATURE PHASE Government Relations GR/PA Investor Relations IR TRUST + LEADS TRUST + LEADS Creating Resonance Partner Relations PRM Elevating Relevance Incubation. ReinforcementAcceleration TRUST + LEADS
- 7. Startup Relations Partnership. How to © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. Leads: Friends of Friends Social Media Relations Word of Mouth Leads: Costumer Customer Relations Customer Care Trust: Partner Partner Relations Brand Buliding Trust: Marketing Market Relations Brand Building Leads: Prospective Buyers Social Media Marketing Online Marketing Trust: Investors Investor Relations Venture Capital Funding Trust: Talents Human Relations Employer Branding SPREEFACTORY spreefactory.com Trust: Society Public Relations Corporate Social Responsibility Trust: Politics Governmental Relations Public Affairs SEED - Resonance GROWTH - Relevance MATURE - Reputation
- 8. Return on Relations. Goals © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. Marketing Management Relations Management Service Management Return on Attention Click Rate + Increase Interactions: Fast SPREEFACTORY spreefactory.com Return on Interest Opening Rate + Increase Interactions: Fast Return on Prominence Follower, Likes + Increase Interactions: Fast Return on Communications Conversations + Increase Communications: Slow Return on Closeness Participations + Increase Communications: Slow Return on Consideration Connections + Increase Communications: Slow Return on Decision Convertion Rate Collaboration: Contemporary Return on Involvement Return Rate + Fall Collaboration: Contemporary Return on Recommendations Retention Rate + Increase Collaboration: Contemporary
- 9. From Me to We. Overwiev © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. SPREEFACTORY spreefactory.com Real & Digital Assets Valuating Real & Digital Life Matching Real & Digital Business Transforming No Buzzwords! No Power Points! No Excel Sheets! Relationships in the Digital Business. Thomas Keup Market Relations Marketing Communications Brand Relations Corporate Communications
- 10. Digital business, there is only with relations. Outro © 2014 Thomas Keup Relations. Creative Commons Licence BY-NC-ND 4.0 Return on Relations. SPREEFACTORY spreefactory.com twitter.com/spreefactory slideshare.net/thomas.keup linkedin.com/in/thomaskeup xing.com/profile/thomas_keup fb.com/spreefactory google.com/+thomaskeup + 49 (0)30 - 23 18 57 18 + 49 (0)171 - 4 18 00 84 thomas.keup@spreefactory.com Thomas Keup in order by Business Development Product Marketing Advisory Board Management Board