1. The document discusses different formats for online video content, including short-form, mid-form, and long-form videos. 2. Mid-form videos are described as being watched for minutes, using a mix of production formats and video sources to provide a coherent and seamless viewing experience. 3. The document promotes Reuters TV's new mid-form video experience, claiming it will provide a tailored and immersive news experience for mobile users by offering relevant coverage in multiple duration options between 5-30 minutes.

1. MID-FORM
ENGAGEMENT&
REUTERSTV

2. THEBIFURCATIONOFVIDEO

3. SHORT-FORMLONG-FORM
•Feed-based
•Watchedforseconds
•On-the-go
•Newproductionformats(portrait,noaudio,subtitles)
•Personality-leddistribution
•AlternativetoTV
FacebookandSnapchat”win”
•Category-based
•Bingedforhours
•Athome
•Traditionalstorytelling
•Content-leddistribution
•ReplacesnetworkTV
Netflix“wins”

4. MID-FORM
•Miniprogram
•Watchedforminutes
•Anewcategoryofconsumption
•Mixofproductionformats,videosources
•Focusoncoherence,seamlessnessandutility
•Enablespersonalization,contentreuse

5. ONDEMAND
Yournewsanytimeand
anywhere
REUTERSTV:ANIMMERSIVE
NEWSEXPERIENCE,TUNEDTOYOU
RELEVANT
Tailoredtoyour
interestsandlocation
UPTODATE
Alwayscurrentcoverage
ofglobalevents
ANYDURATION
Chooseanylength
between5to30minutes
Anewgenerationofnewsforthemobile-firstgeneration.

6. MID-FORM=ENGAGEMENT
0.
2.5
5.
7.5
10.
Sessionlengthbyplatform
Minutes
0.
6.
12.
18.
24.
MobileSet-topboxesWeb
Averagesessionlengthcomparedto
leadingstreamingservices
Source:VertoAnalytics,"2015Top5StreamingMedia,"Jan5,2016andReutersTVanalytics

7. 0%
19%
38%
56%
75%
11121314151617181
DaysfromInstall
ReutersTVIndustryaverage
Userretention
Averageusersessionseachweek:3
0
2500000
5000000
7500000
10000000
12500000
Whenuserswatch(inlocaltimezones)
MID-FORM=LOYALTY

8. •Nomorepre-rolls!
•Adsarepartoftheprogram:integral,seamless
•Insertedperstreamserver-side;analyticsclient-side
•Immunetoblockers
•Dynamicadbreaks,adload
•Focusoncreativequalityanduserexperience
MID-FORM=MONETIZATION

9. •Mid-formservesusers:
Seamlessplayback
Saneadexperience
Frictionlessdiscovery&serendipitousviewing
•Mid-formservesReutersTV
Userswatchmore
Cohesiveprogramming
Moreflexiblemonetizationopportunities
Optimizescontentuse
•Mid-formservesadvertisers
Qualityplacements
Guaranteedviewability
Reliablecreativedelivery
Engagedviewers
MID-FORMCREATESVALUE

10. STRICTLYCONFIDENTIALANDPROPRIETARY
It’syourtime