Kenneth Edwards discusses the expectations placed on universities in the knowledge society and how universities are adapting to meet these expectations. He outlines four main conclusions from a study conducted by the Association of European Universities (AEU). First, there is a great deal of experimentation with new technologies but efforts are often underfunded and face hostility from professors and staff. Second, developing high quality online content is very expensive. Third, universities must be proactive to meet rising student expectations and potential competition. Fourth, education networks should be integrated with other university systems like administration. Edwards also stresses the importance of preparing students for changing careers and teaching them lifelong learning skills.