In July 2011, Joe Walton (from Real PR) gave a presentation to demonstrate and enthuse people to take a chance on the free (and cheap) tool available online. This presentations was given as part of the Chartered Institute of Public Relations (CIPR) Scotland Social in the City series of talks. If you have any questions you contact <a>Joe Walton (@babbleoftongues)</a> on twitter.

1. Duct Tape PR

2. flavors.me/joe_walton_pr

3. Driving the growth in technology
Moore’s Law Kryder’s Law

4. Two Flavours
Free-mium (shareware)
• Feature limited
• Time limited
• Capacity limited
• Seat limited
• Customer class limited
• Ad-supported
• Data & Behaviour Mining
Open Source
• Project based
• Community Minded
• Profit through service

5. Free Tools
Embeddable
Visual
Open
Interface
Scalable

6. Free Tools
http://issuu.com
• <div><object style="width:420px;height:300px" ><param
name="movie"
value="http://static.issuu.com/webembed/viewers/style1/v2
/IssuuReader.swf?mode=mini&amp;embedBackground=%23
000000&amp;backgroundColor=%23222222&amp;document
Embeddable Id=120118151154-da9d25dcb5bc4af49b25660e542f5cc7"
/><param name="allowfullscreen" value="true"/><param
name="menu" value="false"/><param name="wmode"
value="transparent"/><embed
src="http://static.issuu.com/webembed/viewers/style1/v2/Is
suuReader.swf" type="application/x-shockwave-flash"
allowfullscreen="true" menu="false" wmode="transparent"
Visual style="width:420px;height:300px"
Open flashvars="mode=mini&amp;embedBackground=%23000000
Interface &amp;backgroundColor=%23222222&amp;documentId=120
118151154-da9d25dcb5bc4af49b25660e542f5cc7"
/></object><div style="width:420px;text-align:left;"><a
href="http://issuu.com/thelistltd/docs/sfg12?mode=window
&amp;backgroundColor=%23222222" target="_blank">Open
publication</a> - Free <a href="http://issuu.com"
target="_blank">publishing</a> - <a
Scalable href="http://issuu.com/search?q=festivals"
target="_blank">More festivals</a></div></div>

7. Free Tools
Embeddable
Visual
Open
Interface
Scalable

8. Free Tools
Embeddable
Open & Visual
Helpful Interface
Scalable

9. Free Tools
Disqus.com
Embeddable
Open & Visual
Helpful Interface
Scalable

10. Communication

11. Platform/Hub
Wordpress Blogger

12. Reasons for going with wordpress.org
• Multiple Authors (and
approval process)
• Scalable
• Plugins (free)
– Events
– SEO
– Mobile
– Forms
• Can be upgraded later
through bespoke design
without needing to port
content.

13. Webhost & Domain Name
Host and choose name Click to install

14. Choose a template & Create content
Decide on design Add content

15. Dropbox
Dropbox basic Turbocharge

16. Wufoo

17. Festival First Aid Packs

18. MailChimp
Auto-responders
• Automate campaigns
Auto-Response (sign up)
• Distribute information
If can be scheduled
it can be tracked
RSS to auto-populate

19. Make it easy...

20. What every journalist wants
Press Release Background High resolution
Information photography
Multimedia Distribution

21. Build a hub

22. The Hub – Blogger/Wordpress
www.mockflow.com

23. The Spokes
Press Release Background High resolution
Information photography
Multimedia Distribution

24. HTML to be aware of
Code W3C School and test centre
Elements • <embed
• <embed> /<iframe>
• <img
width="420" height="345"
src=“http://www.ccc”></img> src="http://www.youtube.c
• <a href=“http://ss...”>Link</a> om/v/XGSy3_Czz8k"
type="application/x-
Characteristics
• Width=
shockwave-flash">
• height= </embed>
RSS
• Why it is important

25. Research
Traditional New

26. Listening
Social Mention Google Alerts Clipsearch

27. Tools of the trade

28. Image Manipulation
GIMP Pictures2Life

30. Video
• Keep it simple
• Scripting sounds quicker
(mistake) instead be flexible
• One narrative
• Light, tight & bright -Keep
still
• Get the start & end right -
cutaways and stills cover all
sins
• Shorter is always better
• PAY LOTS OF ATTENTION TO
SOUND & RECORD ON
SEPERATE DEVICE

31. Windows Live

32. Starting Out

33. YouTube
1 2
3 4

34. Audio/Podcast

35. Case Study
Mary Queen of Scot

36. Forth’s Timeline

37. Och ooh la la

38. Powered by VOIP

39. How it was done
01324 PR
XXXXX

40. Results
On the
Most A few
Whole

41. Top places for free stuff

42. Chrome App Store
1000’s Apps MindMeister

43. Couple more Examples
Wishpond LucidChart

44. More places
www.tucows.com/downloads
www.cnet.com

45. What the web was built for...
Typical posts
– How to make a light box
for under $10
– Top 10 Google Products
You Forgot All About
– Turn Wooden Pallets into
Patio Furniture
– Turn a $60 router into a
$600 router (wi-fi your
house)

46. Top five tips to takeaway
• Re-use what you already have and plan ahead
• New economy - Ideas first, budget second
• Just enough philosophy
• Experiment and test first
• Third party apps are the future. Mould them
to your own use.

47. flavors.me/joe_walton_pr