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QCon London
The business of front-end development.
"This is for Everyone" by Nick Webb - Flickr: DSC_3232. Licensed under CC BY 2.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:This_is_for_Everyone.jpg#mediaviewer/File:This_is_for_Everyone.jpg
Rachel Andrew
Managing Director of edgeofmyseat.com
Web developer, writer and speaker
Find me at rachelandrew.co.uk
On Twitter: @rachelandrew
grabaperch.com
The web is an accessible medium.
We can protect that, or we can
break it. I choose to protect it.
My tasks include …
• bookkeeping
• completing baffling
forms from the
government
• writing Puppet
Manifests
• coding PHP
• writing
documentation
• writing and giving
presentations &
workshops
• front-end
development
I ship.
Business of Front-end Web Development
http://www.ironspider.ca/adv/basic_css/whyusecss.htm
The “Netscape
Resize Fix” <script type="text/javascript">
<!--
function MM_reloadPage(init) {
if (init==true) with (navigator)
{if
((appName=="Netscape")&&(parseInt(ap
pVersion)==4)) {
document.MM_pgW=innerWidth;
document.MM_pgH=innerHeight;
onresize=MM_reloadPage; }}
else if (innerWidth!
=document.MM_pgW || innerHeight!
=document.MM_pgH) location.reload();
}
MM_reloadPage(true);
//-->
</script>
Front-end developer circa 2005?
Browser bugs expert.
http://archive.webstandards.org/mission.html
http://www.webstandards.org/2013/03/01/our-work-here-is-done/
“Thanks to the hard work of countless WaSP
members and supporters (like you), Tim Berners-
Lee’s vision of the web as an open, accessible, and
universal community is largely the reality. While
there is still work to be done, the sting of the WaSP
is no longer necessary. And so it is time for us to
close down The Web Standards Project.”
Browser vendors are implementing
standard things in a standard way.
Innovation happens through the
standards process.
Showstopping browser bugs when
doing straightforward things in
modern browsers are rare.
http://www.allenpike.com/2015/javascript-framework-fatigue/
“Studies show that a todo list is the
most complex JavaScript app you can
build before a newer, better
framework is invented.”
We’re creating complexity.
Hiding the simple languages of the
web behind tooling and process.
Business of Front-end Web Development
Replacing divs …
<div class="header">
<h1>My website</h1>
<div class="nav">
</div>
</div>
<div class="article">
</div>
<div class="sidebar">
</div>
<div class="footer">
</div>
… with new
semantic
elements.
<header>
<h1>My website</h1>
<nav>
</nav>
</header>
<article>
</article>
<aside>
</aside>
<footer>
</footer>
Web Video Text
Tracks Format
(WebVTT)
WEBVTT
1
00:00:22.230 --> 00:00:24.606
This is the first subtitle.
2
00:00:30.739 --> 00:00:34.074
This is the second.
3
00:00:34.159 --> 00:00:35.743
Third
Web Video Text
Tracks Format
(WebVTT)
WEBVTT
1
00:00:22.230 --> 00:00:24.606
This is the first subtitle.
2
00:00:30.739 --> 00:00:34.074
This is the second.
3
00:00:34.159 --> 00:00:35.743
Third
https://developer.mozilla.org/en/docs/
Web/API/Web_Video_Text_Tracks_Format
http://robertnyman.com/html5/forms/input-types.html
http://caniuse.com/#feat=css-sel3
Time-dimensional
Pseudo-classes
:current
:past
:future :current(p, li, dt, dd) {
background: yellow;
}
:past(p, li, dt, dd) {
background: transparent;
color: #999999;
}
http://philipwalton.github.io/solved-by-flexbox/
gridbyexample.com
CSS Grid Layout
<div class="wrapper">
<div class="header">Header</div>
<div class="sidebar">Sidebar</div>
<div class="content">Content</div>
</div>
CSS Grid Layout
.sidebar {
grid-area: sidebar;
}
.content {
grid-area: content;
}
.header {
grid-area: header;
}
.wrapper {
display: grid;
grid-template-columns:
100px 10px 100px 10px 100px;
grid-template-rows: auto;
grid-template-areas:
"header header header header header"
"sidebar . content content content";
}
Business of Front-end Web Development
gridbyexample.com
via my inbox.
“I’ll take a look if you create a Sass
Mixin …”
Emerging specifications like Grid
remove the need for some of the
pre-processing
http://susy.oddbird.net/
http://www.zell-weekeat.com/susy2-tutorial/
Using the Susy
Mixins.
.ag1 {
@include span(2 of 10);
}
.ag2 {
@include span(6 of 10);
@include clearfix;
}
.ag3 {
@include span(2 of 10 last);
}
Business of Front-end Web Development
Grid Layout lets
you place
elements on the
Grid without
calculations.
/* declare a grid and set up a 10 column grid
with gutters */
.container {
width: 90%;
margin: 0 auto 0 auto;
display: grid;
grid-template-columns: (col ) 4.25fr
repeat(9, (gutter) 1fr (col) 4.25fr ) (gutter);
grid-template-rows: auto repeat(5, 100px);
}
/* boxes positioned like so */
/* heading in row 1 full width */
h1 {
grid-column: col / span col 10;
grid-row: 1 / 2;
}
/* left hand sidebar */
.ag1 {
grid-column: col / span gutter 2;
grid-row: 2 / 3;
}
Web designers and developers
should be excited by specifications
like grid. This is the future.
By leaning on frameworks, are we
masking the issues?
Working with the specifications we
can contribute to improving them
Sheer frustration drove much of
the Web Standards movement.
My fear is that due to our reliance
on frameworks we will stop
pushing for better solutions.
https://twitter.com/codepo8/status/572783496550359040
There are always compromises.
They shouldn’t be the same for
every project.
Standardising on tools should not
be at the expense of learning
HTML, CSS and JavaScript.
Use your tools and frameworks
lightly. Be ready to put them aside
when they don’t suit a project.
Don’t become an expert in one
brand of hammer. Become a master
carpenter. Develop timeless skills.
Considerations when choosing
tools and processes.
https://css-tricks.com
Is it responsible to use a brand new
framework on a site you will
complete then hand over?
Large teams and in-house projects
often require more process than
projects built by one or two people.
Who is the audience?
• Internal or External?
• Can we make any assumptions about
technology used to access?
What browsers and devices are
currently used to access the site?
What time do we have available?
Whose time are we saving?
http://aaron-gustafson.com/notebook/who-should-pay/
“When I look around, I see our community spending a
lot of time coming up with new tools and techniques
to make our jobs easier. To ship faster. And it’s not
that I’m against efficiency, but I think we need to
consider the implications of our decisions. And if one
of those implications is making our users suffer—or
potentially suffer—in order to make our lives easier, I
think we need to consider their needs above our own.”
We Are Social: http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/
Will this tool …
• Save me time?
• Cause accessibility issues?
• Slow the site down on mobile?
• Limit the user agents that will be able to use
the core experience?
It’s only temporary …
This is for everyone
"This is for Everyone" by Nick Webb - Flickr: DSC_3232. Licensed under CC BY 2.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:This_is_for_Everyone.jpg#mediaviewer/File:This_is_for_Everyone.jpg
Progressive enhancement
http://www.bbc.co.uk/guidelines/futuremedia/accessibility/
html/progressive-enhancement.shtml
“a robust site or application in the
more traditional sense minimises its
dependencies. The minimum
dependency for a web site should be
an internet connection and the ability
to parse HTML.”
Start with the core experience
What is the minimum that I need to
ship? How can I ensure that
minimum protects the core
experience for everyone?
We ship. We iterate.
grabaperch.com
Business of Front-end Web Development
How to integrate third party code
Not Invented Here
http://mortoray.com/2015/02/25/invented-here-syndrome/
“Are you afraid to write code? Does the thought
linger in your brain that somewhere out there
somebody has already done this? Do you find
yourself trapped in an analysis cycle where
nothing is getting done? Is your product mutating
to accommodate third party components? If yes,
then perhaps you are suffering from invented-here
syndrome.”
Avoid turning shortcuts and third
party code into dependencies.
Dependency Inversion
http://www.objectmentor.com/resources/articles/dip.pdf
“High level modules should not depend
upon low-level modules. Both should
depend upon abstractions.
Abstractions should never depend upon
details. Details should depend upon
abstractions.”
http://susy.oddbird.net/
Progressively enhanced UI
• JavaScript implementation based on the
regular HTML5 Video element
• Static maps that become draggable and
zoomable - avoiding creating a dependency on
one maps provider or library
• Ordering items via a form input - that become
drag and drop if the user has JavaScript
You can’t do everything. 

You can do something.
http://sixtwothree.org/posts/the-practical-case-for-
progressive-enhancement
“A 100% pure progressively-enhanced website
may not be practical on every single project
you will ever encounter. While that sort of
purity can exist, it’s unlikely in many business
scenarios. Budgets, timelines: these things
exist. Progressive enhancement isn’t a zero
sum game; it’s a continuum, just like the Web.”
• Learn (and teach!) core skills. HTML, CSS,
JavaScript
• Maintain an interest in emerging specifications
• Take care that you are not clinging to outdated
or unhelpful abstractions
• We are no longer browser bug wranglers,
instead we should be experts in performance
especially as the web becomes ever more
mobile
• Choose your tools and frameworks on a case
by case basis
• Understand the compromises
• Don’t reinvent wheels …
• … but beware “invented here syndrome”
• Use progressive enhancement to protect the
core experience while shipping quickly, build
from there.
We get to create products that
people see, touch & interact with.
George Bernard Shaw
“We don’t stop playing because we
grow old; we grow old because we
stop playing”
Thank you!
Rachel Andrew
@rachelandrew
http://rachelandrew.co.uk/presentations/business-of-front-end

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