This document provides an overview of e-commerce in Lithuania. It notes that Lithuania has high internet penetration and growth in online shopping. The top e-commerce websites in Lithuania are Pigu.lt, E-senukai.lt, and Assorti.lt. Most shoppers research products online first before going to an e-shop. E-shop owners face challenges with advertising, payments, and shipping. Popular payment options include bank transfers, cash on delivery, and Mokejimai.lt. Starting an e-commerce business in Lithuania has relatively low costs. Renting an e-shop through Verskis.lt is also a popular option.

1. E-commerce in Lithuania
prepared by
Vitalijus Dubietis
CEO at Evispa, Ltd
www.evispa.lt
JAK SPRZEDAJESZ?
November 29, 2010

2. Questions?

3. Some statistics
 Fiber to home spread is #1 in Europe, #5 in the world
 58% of residents use internet (1,93M)
 12% of them buy online, 200% growth since 2009
 60% of internet users use social networks (1,15M)
 47% of them use at least once a day
 Google is the most popular search engine
 Facebook is the most popular social network
 Most popular bank among residents is Swedbank

4. Lithuanian WEB at 2010-10
source: audience.lt

5. Most popular e-shops
 Pigu.lt
 E-senukai.lt
 Assorti.lt
 Azon.lt

6. Decision made on
 64%: I will find what to buy, then I go to the e-shop
 29%: straight to the trusted e-shop and search there
 5%: decision is based on friends’ opinion
 1%: based on advertising
 1%: other

7. Problems e-shop owners face
 Where to put ads
 How to collect payments
 How to ship items

8. Most popular ad systems
 Google Adwords – CPC is still low
 Facebook - CPC/CPM
 FB applications
 Adnet.lt network
 Textads.lt
 Adclick.lt
 Direct contracts

9. E-mail marketing mailer.lt
 Design emails
 Manage subscribers
 Send
 Analyze reports
 Get Social

10. SEO
 Not very strong, easy to compete
 Win those who does

11. Payment methods
 Direct links with all banks
 Mokejimai.lt
 Cash On Delivery (COD)
 Bank transfers
 Leasing over the net
 PayPal, Credit card, …

12. Mokejimai.lt
 E-banking (Lithuania, Latvia and
Estonia)
 Kiosks of "Lietuvos spauda" and
"Rkiosk" (Lithuania)
 “Maxima“ supermarkets net
(Lithuania and Latvia)
 Webmoney, PayPal, MoneyBookers
 Credit cards

13. Payment methods

14. Delivery methods

15. E-spaces and conferences
 WEBakademija.lt
 Login.lt

16. Auctions
 TukTuk.lt
 TeleBid.lt
 Rinkaplius.lt

17. Aggregators
 Kainos.lt
 VUP.lt
 Turgus.plius.lt
 Perku.lt

18. Hosting
 TEO group (several companies/brands)
 Baltnet
 Interdata
 Duomenu centras
 Serveriai.lt – most popular in shared hosting

19. How much does e-startup cost

20. Or you can rent an e-shop
 Verskis.lt was the first project dated 2008-11 to offer an
e-shop rent and still is the leader with about 90%
share on the LT market
 Main advantages of a solution
 Moderate 50 EUR fee per month
 Launched in seconds
 Free regular updates
 Excellent support provided
 Fully localized to LT market
 Integrations with: , ,

21. Thank you for attention
Questions?