E-commerce in Lithuania
prepared by
Vitalijus Dubietis
CEO at Evispa, Ltd
www.evispa.lt
JAK SPRZEDAJESZ?
November 29, 2010
Questions?
Some statistics
ď‚— Fiber to home spread is #1 in Europe, #5 in the world
ď‚— 58% of residents use internet (1,93M)
ď‚— 12% of them buy online, 200% growth since 2009
ď‚— 60% of internet users use social networks (1,15M)
ď‚— 47% of them use at least once a day
ď‚— Google is the most popular search engine
ď‚— Facebook is the most popular social network
ď‚— Most popular bank among residents is Swedbank
Lithuanian WEB at 2010-10
source: audience.lt
Most popular e-shops
ď‚— Pigu.lt
ď‚— E-senukai.lt
ď‚— Assorti.lt
ď‚— Azon.lt
Decision made on
ď‚— 64%: I will find what to buy, then I go to the e-shop
ď‚— 29%: straight to the trusted e-shop and search there
 5%: decision is based on friends’ opinion
ď‚— 1%: based on advertising
ď‚— 1%: other
Problems e-shop owners face
ď‚— Where to put ads
ď‚— How to collect payments
ď‚— How to ship items
Most popular ad systems
 Google Adwords – CPC is still low
ď‚— Facebook - CPC/CPM
ď‚— FB applications
ď‚— Adnet.lt network
ď‚— Textads.lt
ď‚— Adclick.lt
ď‚— Direct contracts
E-mail marketing mailer.lt
ď‚— Design emails
ď‚— Manage subscribers
ď‚— Send
ď‚— Analyze reports
ď‚— Get Social
SEO
ď‚— Not very strong, easy to compete
ď‚— Win those who does
Payment methods
ď‚— Direct links with all banks
ď‚— Mokejimai.lt
ď‚— Cash On Delivery (COD)
ď‚— Bank transfers
ď‚— Leasing over the net
 PayPal, Credit card, …
Mokejimai.lt
ď‚— E-banking (Lithuania, Latvia and
Estonia)
ď‚— Kiosks of "Lietuvos spauda" and
"Rkiosk" (Lithuania)
 “Maxima“ supermarkets net
(Lithuania and Latvia)
ď‚— Webmoney, PayPal, MoneyBookers
ď‚— Credit cards
Payment methods
Delivery methods
E-spaces and conferences
ď‚— WEBakademija.lt
ď‚— Login.lt
Auctions
ď‚— TukTuk.lt
ď‚— TeleBid.lt
ď‚— Rinkaplius.lt
Aggregators
ď‚— Kainos.lt
ď‚— VUP.lt
ď‚— Turgus.plius.lt
ď‚— Perku.lt
Hosting
ď‚— TEO group (several companies/brands)
ď‚— Baltnet
ď‚— Interdata
ď‚— Duomenu centras
 Serveriai.lt – most popular in shared hosting
How much does e-startup cost
Or you can rent an e-shop
ď‚— Verskis.lt was the first project dated 2008-11 to offer an
e-shop rent and still is the leader with about 90%
share on the LT market
ď‚— Main advantages of a solution
ď‚— Moderate 50 EUR fee per month
ď‚— Launched in seconds
ď‚— Free regular updates
ď‚— Excellent support provided
ď‚— Fully localized to LT market
ď‚— Integrations with: , ,
Thank you for attention
Questions?

Dubietis vitalijus e-commerce_in_lithuania

  • 1.
    E-commerce in Lithuania preparedby Vitalijus Dubietis CEO at Evispa, Ltd www.evispa.lt JAK SPRZEDAJESZ? November 29, 2010
  • 2.
  • 3.
    Some statistics ď‚— Fiberto home spread is #1 in Europe, #5 in the world ď‚— 58% of residents use internet (1,93M) ď‚— 12% of them buy online, 200% growth since 2009 ď‚— 60% of internet users use social networks (1,15M) ď‚— 47% of them use at least once a day ď‚— Google is the most popular search engine ď‚— Facebook is the most popular social network ď‚— Most popular bank among residents is Swedbank
  • 4.
    Lithuanian WEB at2010-10 source: audience.lt
  • 5.
    Most popular e-shops ď‚—Pigu.lt ď‚— E-senukai.lt ď‚— Assorti.lt ď‚— Azon.lt
  • 6.
    Decision made on 64%: I will find what to buy, then I go to the e-shop  29%: straight to the trusted e-shop and search there  5%: decision is based on friends’ opinion  1%: based on advertising  1%: other
  • 7.
    Problems e-shop ownersface ď‚— Where to put ads ď‚— How to collect payments ď‚— How to ship items
  • 8.
    Most popular adsystems  Google Adwords – CPC is still low  Facebook - CPC/CPM  FB applications  Adnet.lt network  Textads.lt  Adclick.lt  Direct contracts
  • 9.
    E-mail marketing mailer.lt ď‚—Design emails ď‚— Manage subscribers ď‚— Send ď‚— Analyze reports ď‚— Get Social
  • 10.
    SEO ď‚— Not verystrong, easy to compete ď‚— Win those who does
  • 11.
    Payment methods  Directlinks with all banks  Mokejimai.lt  Cash On Delivery (COD)  Bank transfers  Leasing over the net  PayPal, Credit card, …
  • 12.
    Mokejimai.lt  E-banking (Lithuania,Latvia and Estonia)  Kiosks of "Lietuvos spauda" and "Rkiosk" (Lithuania)  “Maxima“ supermarkets net (Lithuania and Latvia)  Webmoney, PayPal, MoneyBookers  Credit cards
  • 13.
  • 14.
  • 15.
    E-spaces and conferences ď‚—WEBakademija.lt ď‚— Login.lt
  • 16.
  • 17.
  • 18.
    Hosting  TEO group(several companies/brands)  Baltnet  Interdata  Duomenu centras  Serveriai.lt – most popular in shared hosting
  • 19.
    How much doese-startup cost
  • 20.
    Or you canrent an e-shop ď‚— Verskis.lt was the first project dated 2008-11 to offer an e-shop rent and still is the leader with about 90% share on the LT market ď‚— Main advantages of a solution ď‚— Moderate 50 EUR fee per month ď‚— Launched in seconds ď‚— Free regular updates ď‚— Excellent support provided ď‚— Fully localized to LT market ď‚— Integrations with: , ,
  • 21.
    Thank you forattention Questions?