1. A NEW VISION for SALT LAKE CITY
Signature Projects
Downtown Rising recommends eight signature projects. Each of these will add immensely to the life and purpose of downtown
on their own, and together they will make Salt Lake City one of the most livable and prosperous cities in the nation.
Business and community leaders are proud to
endorse Downtown Rising: A new vision for Salt
Lake City. With extraordinary investment and
spirited commitment, this is our vision:
❖ Lively and welcoming – We celebrate
downtown as a lively, welcoming, fun and
energetic place that includes downtown
character districts.
❖ Necklace of green – We take advantage of
Salt Lake’s stunning natural setting by
developing a network of parkways and trails.
❖ Dynamic urban living – We establish
downtown as the region’s premier urban
neighborhood.
❖ Great urban design – We create a distinct sense of place that includes
preservation of historic buildings and bold and contemporary architecture.
❖ World City – We progress as a World City by building upon our
international relevance and strengths.
❖ City of Learning – We enthusiastically embrace lifelong learning with outstanding schools,
top notch research and streets enlivened with college students.
❖ Center for arts and entertainment – We capitalize on and grow downtown’s position as
the foremost center for art, entertainment and culture in the state.
❖ Green – We think, look and act green and develop in ways that are healthy, sensitive
and sustainable.
❖ Heart of commerce – We solidify and enhance downtown’s role as the heart of
commerce, transportation hub, and seat of government.
S
alt Lake City is a
capital city and
belongs to all of
Utah. Located in
a high desert valley and at
the base of 11,000-foot
mountain peaks, it serves
as the crossroads for
business, government,
culture, education and
transportation in the
intermountain West.
Over the next five years,
more than $2 billion will
be invested in a ten-block
area downtown – an
unprecedented investment
for such a short amount
of time. Utah’s capital
city is without question
ON THE RISE.
Community leaders in the 1960s outlined a vision for
downtown Salt Lake City called the Second Century
Plan. Downtown Rising was inspired by this successsful
effort. The plan had several proposals that are now a
reality, including the Salt Palace Convention Center,
Abravenal Hall, and TRAX light rail.
M A R C H 2 0 0 7
downtownrising.com
G L O BA L E XC H A N G E P L AC E
A central location to showcase Utah’s
international abilities and strengths. The center
will include World Trade Center Utah, a Conflict
Resolution and Peace Studies Center, and an
International Institute.
S P O R T S A N D F I T N E S S C E N T E R
A flagship facility that includes a public
gymnasium complete with swimming pools,
tennis courts, basketball courts, running
track and weight room.
R A N G E TO R I V E R
An array of tree-lined streets, paths, trails
and bikeways that connect the Wasatch
Mountains to the Jordan River.
PA R K AV E N U E / 2 0 0 E A S T
A core urban neighborhood featuring Park
Avenue-like flats and mid-rise residential
buildings in a highly landscaped and
pedestrian-oriented environment.
P E R F O R M I N G A R T S C E N T E R
A grand center that will accommodate large
scale professional touring shows.
R E G I O N A L R A I L
A regional rail system that links downtown with
surrounding areas including the Salt Lake
International Airport and commuter rail to
Ogden and Provo.
U N I V E R S I T Y B O U L E VA R D
A corridor of learning between downtown and
the University of Utah, Research Park and the
Foothill Cultural District.
P U B L I C M A R K E T
A year-round community gathering place
featuring local goods and specialty items from
around the world.
ACHIEVING THE VISION
“It can be done... by many
combinations of easy steps.”
The authors of the Second Century
Plan issued these instructions as
they set out to achieve their vision.
We desire to build upon their legacy
by leaving behind a superb and
significantly improved downtown.
We invite you to join us.
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2. D
owntown Rising recommends establishing and nurturing
districts with distinctive character and soul. These districts
will be defined by predominant users, architecture, scale of
buildings and nature of the streets. There are no hard and fast
rules about what uses are allowed in a district. What’s important
is that over time, each district will have a distinct sense of place.
THE SOUL OF OUR CITY: CHARACTER DISTRICTS
North Temple
South Temple
University Boulevard (400 South)
600West
400West
MainSreet
700 South
Gateway District
Temple Square District
Salt Palace District
Broadway District
Grand Boulevards District
Skyline District
Salt Lake
Central
Station
TRAX (existing) Commuter RailTRAX (proposed)
A R I Z O N A
I D A H O
NEVADA
W Y O M I N G
COLORADO
15
70
80
Provo
Ogden
Airport
State Capitol
University of UtahSalt
Lake
City
15
80
80
Map Base Courtesy Commerce CRG
G A T E W A Y D I S T R I C T
An entrepreneurial and inventive neighborhood with superb
transit connections, shopping, dining and urban living.
G R A N D B O U L E VA R D S D I S T R I C T
The major entryway into Salt Lake City with stately
landscaping and monumental architecture.
B R O A D W A Y D I S T R I C T
A lively epicenter for the arts,
culture and entertainment.
S A L T P A L A C E D I S T R I C T
A friendly and welcoming area for residents and visitors
attending conventions, trade shows, and events.
S K Y L I N E D I S T R I C T
A cosmopolitan neighborhood anchored by Salt Lake’s
traditional business center along Main Street.
T E M P L E S Q U A R E D I S T R I C T
A green, contemplative and calm getaway
from the material world.
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