1. Artisan district los angeles
DOWNTOWN
UNIVERSITY OF SOUTHERN CALIFORNIA
EXPOSITION PARK
ARTISAN
DISTRICT
LA LIVE
STAPLES CENTER
SOUTH PARK
A NEW CREATIVE NEIGHBORHOOD
Urban Strategies | Real Estate Advisors
2. We specialize in creating places of value and of meaning.
We have helped create some of the most famous urban mixed use projects in this country and
internationally, and have both planned, and found users for, a wide variety of unique real estate.
We are unusual in that our experience extends to virtually every project detail-
from the market strategy to crafting the project identity, securing financing,
design and construction, tenant merchandising and leasing, and property management.
Our experience uniquely spans almost every urban real estate type,
from hospitality and food and beverage, to retail, multifamily, and creative office space.
Common to all of this experience is an emphasis on the unique character and value of each location-
we approach every assignment with an eye toward the uniqueness of both the community
and the opportunities to create new value- both financial and human.
Urban Strategies | Real Estate Advisors
Urban strategies
3. Prudential Center
Boston
University
Town
Center
La Jolla
West End City Center
Budapest, Hungary
World
Trade
Center
New York
World Trade Center
Mexico City
Times Square
New York
CN Tower
Toronto
Prudential Center
Boston
CN Tower
Toronto
Around the world
Urban Strategies | Real Estate Advisors
4. our clients
Sbe Entertainment
Hollywood
Prudential Real Estate Group
Boston
Queen Emma Land Co.
Honolulu
Camden Properties Trust
Houston
Goldrich and Kest
Los Angeles
Legacy Partners
Newport Beach
Madison Marquette
Los Angeles
The Irvine Company
Newport Beach
Shea Properties
Aliso Viejo, CA
Price Entities
La Jolla
Vornado
New York
Urban Strategies | Real Estate Advisors
5. Downtown los angeles now
Growing Population
•Workforce population of over 500,000
•Almost 50,000 residents
•12 million visitors annually [ Source: Downtown Los Angeles Business Improvement District]
Transportation Options
•Proximity to all major freeways
•Amtrak and Metrolink at Union Station, Metro light rail, subway, bus and DASH shuttles
The Santa Monica (10) and Harbor (110) freeways, Long Beach and Santa Monica light rail lines,
DASH and USC shuttle systems, and multiple Metro bus lines serve the Artisan District
The Center of the Region
•Civic: Home of City, County and Federal Administration- new Court House and Federal Building coming.
•Sports and Culture: the Music Center, Walt Disney Concert Hall, L.A. LIVE, Staples Center, MOCA and 100
educational and cultural institutions.
•Future: Broad Museum, 72-story Wilshire Grand tower, Broadway Trolley, new retail and residential projects
Urban Strategies | Real Estate Advisors
6. Center of the region
Downtown is the Southern California hub
for transportation, government, finance,
culture, arts, sports, dining, and entertainment.
Growth industries are health, education,
design, technology and creative services.
Urban Strategies | Real Estate Advisors
7. Downtown LA 2000-Present
Includes money secured for projects starting or
approved for construction through 2012
Property Type:
Arts & Entertainment: $1,343,800,000
Civic & Institutional: $2,097,700,000
Commercial: $491,000,000
Mixed-Use: $4,372,000,000
Residential: $5,927,100,000
Figueroa Corridor/Expo Park: $1,500,000,000
Downtown Total: $15,731,600,000
Center of significant investment
USC $6,000,000 ,000 Capital Plan
PLUS
[ Source: Downtown Los Angeles Business Improvement District]
Wilshire Grand Hotel and Offices Completion 2016
Seen from Artisan District
Total Market Investment: $19B
Urban Strategies | Real Estate Advisors
8. Prime RESIDENTIAL NEIGHBORHOODS
135 Residential Buildings
18,284 Market Rate Units*
90.02% Occupancy Rate
*Includes completed apartments, condos and lofts
$88,700. Median Income
73% Completed College or Higher
53% Top, Senior, or Professional staff levels
[ Source: Downtown Los Angeles Business Improvement District]
Urban Strategies | Real Estate Advisors
9. Farmers FieldBroad Museum
Wilshire Grand
Figat7th
Public and private investment
Arts District, Bunker Hill, the Financial District, and USC
South Park
Broadway Trolley
Urban Strategies | Real Estate Advisors
10. DOWNTOWN
UNIVERSITY OF SOUTHERN CALIFORNIA
EXPOSITION PARK
SANTA MONICA FWY (10)
HARBOR FWY (110)
FIGUEROA CORRIDOR
USC
913 NEW
APARTMENTS
LA MART
STAPLES/LA LIVE
ARTISAN DISTRICT
The ARTISAN district
Urban Strategies | Real Estate Advisors
12. UNIVERSITY OF
SOUTHERN
CALIFORNIA
STAPLES CENTER/
CONVENTION CENTER/
LA LIVE
EXPOSITION PARK
SANTA MONICA FWY (10)
METRO TO CULVER CITY
METRO TO LONG BEACH
The Metro Expo Line connects
the District by rail to the
Westside, Hollywood, the
South Bay, Long Beach, and
Pasadena . 4 Metro stations
serve the District, USC and
Expo Park, and neighborhoods
such as Culver City, the
Crenshaw District and the
heart of Downtown LA.
The Metro Rail system will
expand to 80 stations and
over 87 miles of rail to
destinations across LA County.
Estimated ride time between
Downtown LA and Culver City:
less than 30 minutes
HARBORFWY(10)
MARTIN LUTHER KING JR
FINANCIAL DISTRICT
ARTISAN DISTRICT
STRATEGIC LOCATION
Urban Strategies | Real Estate Advisors
13. University of
Southern
California
Harbor Fwy (110)
Exposition Park
Trade Tech
Martin Luther King
Santa Monica Fwy (10)
LA Mart
ARTISAN DISTRICT
COMMUNITY ANCHORS
Lorenzo Apartments (916 new units)
Coliseum
University Park
^ To Convention Center, Staples Center and LA Live
Urban Strategies | Real Estate Advisors
14. Dynamic neighbors
Figueroa Corridor at Staples Center/LA Live adjacent to Los Angeles Convention Center
• Staples Center/LA Live combined attract over 3.5 million yearly visitors
• The Los Angeles Convention Center attracts 1.8 million visitors annually
450-room, $200M Renaissance Hotel to begin construction in first quarter
of 2014 with completion by early 2016.
Three new restaurant concepts set to
open first quarter of 2014.
Urban Strategies | Real Estate Advisors
15. Rose Garden at Exposition ParkCalifornia Museum of Natural History at Exposition Park
California Science Center atrium at Exposition Park
World class amenities
Memorial Coliseum at Exposition Park. Home of USC Trojan Football.
Urban Strategies | Real Estate Advisors
16. The Financial District over the Bovard Administration Building tower.
Waite Phillips Hall of Education.
Von KleinSmid Center for International and Public Affairs.
The USC School of Cinematic Arts complex.
Seven main buildings totaling 200,000 square feet.
George Lucas and Steven Spielberg buildings,
clustered around the Academy Courtyard.
World class university
University of Southern California
$1Billion in gifts 2010-2011
$6B Capital Improvement Plan
Urban Strategies | Real Estate Advisors
17. LA Trade Tech College
The Accelerated School
Frida Kahlo High School
Ánimo Jackie Robinson Charter High School
Orthopedic Hospital
Medical Magnet High School
Progressive Community schools
USC has a nationally
renowned Outreach
Program
Urban Strategies | Real Estate Advisors
18. new Business Sectors
Artisanal Manufacturing/Sales
Incubators/Startups/R&D Design Showrooms/Workshops
Destination Food & BeverageArtisanal Manufacturing/Sales
Urban Strategies | Real Estate Advisors
19. Mercado de Paloma
Seven restaurants and five shops and
services located in a setting intended
to be reminiscent of an old world
marketplace. Food offerings range
from an organic juice bar to
Ethiopian, Vegan, Thai, Yucatan and
American diner fare.
The Mercado has launched several
high-profile chef-driven restaurants,
including Mo-Chica, now located on
Restaurant Row downtown, as well
as Chichen Itza, famous for
Yucatecan-style Mexican cuisine.
amenities
Urban Strategies | Real Estate Advisors
20. Figueroa Street Bike Lanes
Proposed streetscape improvement
project to 7th Street with Martin
Luther King Blvd with the first
dedicated cycletrack in Los Angeles
Additional improvements will include
new bus platforms, street trees, light
fixtures and other amenities.
Construction expected 2014.
TV
Factor
y
amenities
Urban Strategies | Real Estate Advisors
21. Original horse
racing track is
now the Rose
Garden
New
temporary
home for
Space
Shuttle
Endeavour at
Air and
Space
Museum.
New pavilion
to be
constructed.
Exposition Park
The most important civic leisure destination in Los
Angeles for 142 years. Top 5 visitor destination in
Southern California, with over 4 million visitors
annually.
• African American Museum
• California Science Center
• IMAX Theatre
• Memorial Coliseum and Sports Arena
• Natural History Museum
• Rose Garden
• Exposition Park Intergenerational Community
Center (EPICC)
• Amgen Center for Science Learning
• Olympic Swim Stadium
• Air and Space Museum
amenities
Urban Strategies | Real Estate Advisors
22. • 2013 90-year lease agreement with the
University of Southern California
requires at least $90M investment in
renovation and restoration of the historic
Memorial Coliseum
• Agreement calls for 24 month
interim period after which Sports
Arena facility can be replaced by
new sports venue funded and
constructed by USC
Memorial Coliseum
The only venue in the world to have hosted two Olympiads (X and
XXIII), two Super Bowls (I and VII) and the World Series (1959).
Sports Arena
The site of John F. Kennedy’s acceptance speech at the 1960
Democratic National Convention.
amenities
Urban Strategies | Real Estate Advisors
