This presentation gives an overview of the critical features for online publishing today, which Drupal as a CMS can easily make it happen.

1. UniMity Solutions Pvt. Ltd.
3, 5th Floor, "Kasi Arcade" 116, Thyagaraya
Road, T.Nagar, Chennai 600017 India, Phone:
(91- 44) 43923800
www.unimitysolutions.com
Drupal for Digital Publishing
A technology which enables to deliver right content to right person at right time
- On the right device

2. Key Requirements of Digital Publishing
❖Multi platform Strategy
❖Single Unified Workflow for content
❖Content Management
❖Contemporary Design
❖Reader Engagement Features
❖Editor Features
❖Ecommerce & Ad Management
❖Newsletters, News Feeds, SM Integration
❖Alerts & Notifications
❖Site Analytics
❖Infrastructure & Hosting
❖Other Features
-Personalization
-Citizen Journalism

3. Why Drupal?
Enterprise-class architecture that supports
Contemporary Design
Agile Development
Standards Compliance
Performance & Scalability
Extendibility
Security considerations

4. Design
- Contemporary, Responsive Design
Contemporary Design
Best of class UI/ UX
Consistent Colours, Fonts
Intuitive Layout
Ease of Access and Task
Orientation
Responsive Design
Multi Device Support
Device Optimized
Functionalities
Multilingual Capabilities

5. Reader Interactivity
Comments
Sharing Content
Stickiness
Polls and Contests
Interactive Data
Presentation
Info-graphics
Interactive Tools like
QR Code Integration
Reader Recognition
Leaderboards
Badges
Reader Engagement Features

6. Content Creation
Powerful content creation
Interfaces (WYSIWYG editor)
Comprehensive Content
Architecture/ Taxonomy
Content Management
Content Publish Workflow
Content Promotions and
Sequencing
Manage Specials
Special Pages
Banners and Special Links
Editor Features
- Content Publishing Workflow & Editorial Dashboard

7. Manage page layout
Add new blocks
Reposition blocks
Select content for the blocks
etc.
Select Sections from Pre-
Defined Templates
Drag & Drop Interface
Quick Preview
Useful for creating new Specials
Pages
Editor Features
- Dynamic Layout Management

8. Editors/ Administrators can
Define and Manage
Subscription Packs
Define Discounts and Offers
View Reports
Pay Wall with Multi-stage access
control
Pay per View
Subscribe for access
Pay for Download
Online Payment Collection
Ecommerce
- Subscriptions & Paywall Management

9. Interface Provisions for Managing Ads
Flexible Ad Real Estate
Online Ads Booking Provision
Ad Server
Serve Ads from a Central Server
Ad Tracking
Clicks & Impressions
Expiry
Support for Other Types of Ads
Contextual AdSense Ads
Pay-per-click Ads
Personalized Ads
Targeted Ads
Ecommerce - Ad Management

10. Ecommerce
- Classifieds & Content Services
Classifieds and Listings
Localized listing of services and
facilities
Tagging and Listing of Ads
Intuitive Ad Search
Online Ad Bookings
Ad Submission workflow
integrated with payment
Online Interactions between Buyer/
Seller etc.

11. Newsletters
Subscribe to Newsletters
Compose newsletters by selecting
content, for Editors
News Feeds
Define Outbound RSS Feeds for
applicable content channels
Social Media Integration
Social Login
Social Share
Newsletters, News Feeds, SM Integration

12. Workflow Related
Content Approval/ Publish Alerts
Newsletter Sent Notifications
New Comment/ Post for
Moderation Alerts
Competition Close Date Alerts
Event Related
Server Monitor Alerts
Alerts Defined in Analytics - Peak
in Traffic, Page Views Threshold
Based Alerts
Alerts & Notifications

13. Helps Understand Readers’
Behavior patterns
Navigation patterns
Interests
Feedback for Other Strategies
Data Capture
Third Party Tools (or) Custom
engine used to Capture User
Activities
Reports generated using the
Captured Data
Technology & Business Processes
- Site Analytics

14. Web Server
(Public Access)
Slave DB
Web Server
(Editorial Access)
Web Server
(Public Access)
Internet
Load Balancer
Memcache
Master DB
Replication
Varnish Varnish
Firewall
VPN / Intranet
Writes
Reads
Solr Search
High Availability
Cloud Hosting
24X7 Monitoring
Planned Failover
High Scalability
Content Distribution Network
Multi-level Caching
Efficient and Optimized Server
Architecture
Technology & Business Processes
- Infrastructure & Hosting

15. Promote Citizen Journalism
Empanel reader champions
Support in posting of
content
Regulate content through Citizen
Journalism
Define least intrusive
Guidelines, Automated
Workflow whilst
maintaining Credibility
Other Features
- Citizen Reporter Management

16. Present/ prompt users with content that
are adapted to the user
Capture user History to form the input
for personalization
Explicit Personalization
Collected user preference based
Presentation
Implicit Personalization
Presentation based on the behavior
patterns of that user/ user group.
Some Features
Recommended Content
Targeted Ads
Related Articles
User Dashboard
Other Features - Personalization

17. Thank You!