Basic Components to build a SMART website, Websites 2020

1. Basic Components to build a
SMART website
Websites 2020

2. Basic Components to build a SMART website
• Strong CMS delivering Platform agnostic application
• Data Management
• Reporting & Management Dashboards
• UI & UX – User Interface & Experience
• Visitor Segmentation
• Intelligent Online Advertising
• Personas & Customer Profiling
• CX – Customer Experience
• CRM
• Safe & Secure
• Cloud based scalable infra

3. Strong CMS delivering Platform agnostic
application
 A device & platform agnostic website delivers consistent
experience to visitors across devices seamlessly.
 A right choice of scalable content management platform
based on the growth strategy, target consumers and
technology trends can help an organization build it.

4. Data Management
 Comprehensive data availability and management
processes for pre-processing, displaying and pushing
back to backend systems.
 Use of data for mining & reporting for further business
decisions

5. Reporting & Management Dashboards
 A comprehensive web reporting system with
management dashboards helping marketing and
operations decision making

6. UI & UX - User Interface & Experience
 UX starts with research followed by analysis and strategy.
It is about finding solutions, documentation, dealing with
wire-frames, decision making & more logical stuff.
 UI design on the other hand focuses on visual design or
skinning the wire-frames, where the creative designer
plays with colors, shapes, layouts, typography and more
 So effectively UI is what the customer sees (emotional)
and UX is what the user experiences while completing
the tasks (logical)

7. Visitor Segmentation
 Visitor classification & segmentation using data analysis.
 The segmentation can be done on digital footprint of
overall visitor behaviour and data trail.
 Periodic review of segmentation and add/update as per
market trend and business dynamics

8. Intelligent Online Advertising
 Campaign design, CRM integration, funnel design and
performance evaluation system to monitor and optimize
desired business goals of revenue generation

9. Personas & Customer Profiling
 Data collected from focus group interviews, existing
consumer data and other methods to understand
primary and secondary ‘users’ of the website
 Define consumer personas and profiling to understand
the characteristics and behaviour of specific target
groups and their ‘needs’ & ‘wants’ from website

10. CX – Consumer Experience
CX
UX
UI
UI design on the other hand
focuses on visual design or
skinning the wire-frames,
where the creative designer
plays with colors, shapes,
layouts, typography and more
So effectively UI is what the
customer sees (emotional)
UX starts with research followed
by analysis and strategy. It is
about finding solutions,
documentation, dealing with
wire-frames, decision making &
more logical stuff.
So effectively UX is what the
user experiences while
completing the tasks (logical)
UI + UX + Data + Advertising
+ Branding + Sales process +
business strategy + pricing +
after sales service + support
and other things result in
effective CX

11. CRM
 A choice of strong cloud based scalable CRM system
integration helps in enabling business processes like new
customer acquisition, service, intensification and
retention.

12. Safe & Secure
 A system designed with focus on data security, fraud
detection and prevention
 Incident tracking and SOP to resolve and stop
reoccurrence
 Periodic check

13. 13
A SMART Website
SMART
Strong CMS
delivering
Platform
agnostic
application
Data
Management
Reporting &
Management
Dashboards
UI & UX –
User
Interface &
Experience
Visitor
Segmentation
Intelligent
Online
Advertising
Personas &
Customer
Profiling
CX –
Customer
Experience
CRM
Safe & Secure
Cloud based
scalable infra
Comprehensive data management
processes for preprocessing web
data. Data then used for web
reporting & mining
A comprehensive web
reporting system with
management dashboards
helping marketing and
operations decision making
Constant & periodic evaluation of
site’s customer persuasion ability
through review of strategy, data
trails, experience & conversion
funnels of a website
Visitor classification & segmentation
using analytics. The segmentation can
be done on digital footprint of overall
visitor behaviour and data trail.
Campaign design, CRM integration, funnel design and
performance evaluation system to monitor and optimize
desired business goals of revenue generation
Customer profiling to
understand the characteristics,
behavior, needs and wants of
prospective users
UI + UX + Advertising +
Branding + Sales process +
business strategy + pricing +
after sales service + support
and other things.
A choice of strong cloud based
scalable CRM system integration
helps in enabling business
processes like new customer
acquisition, service,
intensification and retention.
A system designed with focus
on data security, fraud
detection and prevention
A device, platform independent
website with strong CMS delivering
consistent experience to visitors
A system hosted on safe, scalable cloud
infrastructure delivering seamless
experience

14. A SMART Website
S Sound, Safe & Scalable
M Measureable &
Modifiable
A Attractive & Accessible
R Revenue & Revenue 
T Targeted & Turnkey