Gokul N K has worked on Drupal caching and discusses why performance is important for reducing page load times and increasing conversions. Drupal uses a database heavily and caching is needed to improve speed. Some techniques discussed are page caching, block caching, aggregate files, disabling unneeded modules, views caching, reducing 404 errors, and database profiling. Memcached, reverse proxies, CDNs, and load balancers can also help with caching. Cache invalidation and naming things are two hard problems in computer science.