The document makes the business case for using Drupal in Vietnam for various groups. For outsourcing companies, it argues that Drupal will attract more overseas customers by addressing their concerns about open source software and allow companies to take on higher-value projects. For in-house developers, Drupal is presented as more developer-friendly, allowing teams to build more sites faster. The document also argues that Drupal is a suitable option for companies only needing an occasional website if web development is not their core business.

1. The Business Case
for Drupal
in Vietnam
 Tomo Huynh
 Twitter: @tomosaigon
 http://www.saigonist.com

2. Target Audience
 A. Outsourcing houses
 How to attract customers
 Addressing customers’ main concerns
 B. In-house development, independent devs
 Choosing your web technology stack
 Website quality
 C. Single brochure site, one-offs
 Available resources vs. core competency

3. A. Outsource: Selling to clients
 Speak a language your customers understand
and want – Drupal
 Never ever roll your own CMS (t.b.c.)
 Clients refer clients – or not
 Appear more competent to clients
 Drupal much more in-demand overseas
 Don’t just think Vietnam’s market!
 Stand out from the crowd
 Drupal projects are priced higher
 Move up value chain
 More money for your company

4. A. Overseas client concerns
 Open source
 Concern about stealing their IP
 *All Drupal modules are freely licensed, no
worries about pirated modules
 Security, Maturity, Scalability
 Be vendor agnostic
 Be there in the future
 Drupal is a brand name
 Professional, enterprise services are available
 Acquia partners

5. B. For in-house development
 Developer-friendly
 Free, open source, licensing
 Time-efficient
 Can build more sites, more quickly
 Easy to find LAMP developers
 More possibilities than WordPress
 Advantages over Joomla

6. Drupal Training
 Any developer can learn Drupal
 Drupal takes advantage of WAMP knowledge
 Books, blogs, forums, drupal.org
 Well-documented code that makes sense
 Free online training material
 Drupal training finally available in Vietnam!

7. Why a PHP framework?
 Nobody knows RoR
 Python is also hard to find
 Everyone knows .Net and/or PHP
 PHP runs on developer’s Windows laptop and
Linux server
 Books in Vietnamese
 All 3 major CMSs are PHP

8. Why use a CMS?
 Why use a framework?
 Joomla is well-known
 More features, faster
 Re-inventing the wheel
 Community lacks enough knowledge to
implement new technology alone:
mobile, HTML5, REST, single sign-on

9. Why choose Drupal?
 Localization: Drupal is translated into
Vietnamese already
 Local community
 Tons of modules means features
 Tested
 Performance is well understood
 Any good developer can learn Drupal
 Developers become more valuable

10. Never roll your own CMS
 No community
 No support
 No “free” updates and bug fixes
 Nearly no documentation
 Dependence on a few developers
 Developer turnover too high
 It’s crazy. Just don’t do it.

11. C. Drupal means business
 Web development is your core business
 If not, outsource to a web shop
 Efficiency of your web developers is important
 Not (necessarily) for companies without a
dedicated web developer
 If WordPress can build your site, use it
 WordPress community in Vietnam?

12. Conclusion
 Helps you get more overseas customers
 Meet demand for Drupal
 Addresses common client concerns
 Get better, bigger projects
 Helps you build more sites, more
features, faster
 Get more out of developer time
 Future-proof
 Focus on your strengths

13. Thanks!
 I am Tomo Huynh
 CTO at VEO Media (Alehap.vn) –
tomo@veo.vn
 Twitter: @tomosaigon
 Blog: http://www.saigonist.com