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Drupal Business Day, Singapore: Keynote
- 1. Dream It.Drupal It. Business Day
- 4. Blogs and brochureware websites?
- 7. Chris Harrop Acquia Asia Pacific Regional Director christopher.harrop@acquia.com au.linkedin.com/in/charrop
- 9. Founded by Dries Buytaert, creator and project lead of the Drupal project The only global support team of Drupal experts
- 12. Make Drupal an enterprise choice
- 14. • Disparate systems • Duplication of content • Fragmented experiences • High cost to manage • Not scalable Inside Many Large Organizations, the Web Is Broken
- 15. Microsite Microsite Promotion Microsite Microsite Event site Blog Product site Corp-com site Extranet Wiki Media gallery Community platform Intranet Ecommerce site Landing Page Main website Demand for many types of web experience
- 16. Microsite Microsite Promotion Microsite Microsite Event site Blog Product site Corp-com site Extranet Wiki Media gallery Community platform Intranet Ecommerce site Landing Page Main website Grouped under three areas Web Content Management Social Business Software eCommerce
- 17. Grouped under three areas
- 18. Drupal Business Day, Singapore 0930 1000 Registration 1000 1030 Keynote 1030 1115 Maven Lab Case Study: Managing Your Web Content with Drupal 1115 1145 Break 1145 1230 Red Airship Case Study: Managing a Community with Drupal 1230 1330 Lunch 1330 1415 Clubvivre Case Study: Managing Your Commerce with Drupal 1415 1500 Panel Discussion: The Value of Drupal for Business MediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia 1500 1515 Close 1515 1700 Networking
- 20. Customer Experience Management (CXM) Forrester Research
- 21. Web Experience Management (WEM)
- 22. Web Experience Management (WEM)
- 23. 85 Countries in which GE digital marketers can now publish content
- 24. 250+ Warner Music Group artist websites
- 25. 400% Increase in site visitors on night of awards
- 26. 14 Days to create integrated digital campaign sites
- 27. 100+ websites migrated to a single, integrated digital platform
- 28. 75M Page views during the Grammys broadcast
- 29. 22 hospital campuses integrated with increasing mobile demand
- 30. 1,000+ White label local news sites deployed on Drupal
- 31. 17M Page views at awards show with social comments and videos
- 32. User Generated Content E-Mail CRM (Customer Relationship Management) Marketing Automation Multi-channel Personalisation Analytics SEO DAM (Digital Asset Management)
- 33. E-Mail CRM (Customer Relationship Management) Marketing Automation Personalisation Analytics DAM (Digital Asset Management) User Generated Content Multi-channel SEO
- 34. E-Mail CRM (Customer Relationship Management) Marketing Automation Personalisation Analytics User Generated Content Multi-channel SEO DAM (Digital Asset Management)
- 35. User Generated Content E-Mail CRM (Customer Relationship Management) Marketing Automation Multi-channel Personalisation Analytics SEO DAM (Digital Asset Management)
- 36. Open Source is best to deliver WEM No vendor lock-in Speed of Innovation Rapid, low cost prototyping Open APIs and Connectivity Make use of best-of- breed technologies Make use of existing software investments
- 37. How can Acquia help? Drupal Commons WEM demo and distribution Software partnerships
- 38. Screenshot of WEM – drive demos to david
- 39. Key take-aways?
- 43. Drupal Business Day, Singapore 0930 1000 Registration 1000 1030 Keynote 1030 1115 Maven Lab Case Study: Managing Your Web Content with Drupal 1115 1145 Break 1145 1230 Red Airship Case Study: Managing a Community with Drupal 1230 1330 Lunch 1330 1415 Clubvivre Case Study: Managing Your Commerce with Drupal 1415 1500 Panel Discussion: The Value of Drupal for Business MediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia 1500 1515 Close 1515 1700 Networking
Editor's Notes
- AttractEngageAssociateInfluenceSellRetain
- UGC: Drupal has been architected from the very beginning to allow registered users the ability to create content (initially was a forum software)Multi-channel: Responsive designSEO: Drupal is well-known as being good for SEO with natural clean URLs and structure, and has many modules, like PathAuto to help SEO