The document discusses the business case for using Drupal in Vietnam. It notes the increasing demand from overseas clients for Drupal developers and the limited supply of Drupal skills in Vietnam. Using Drupal can help outsourcing companies attract more customers by addressing common concerns about security, scalability and future support. For in-house developers, Drupal allows building more feature-rich websites faster compared to alternatives like Joomla. The document provides an overview of benefits like the large Drupal community and modules available. It recommends Drupal over building a custom CMS due to lack of support and updates for a custom system.

1. The Business Case
for Drupal
in Vietnam
 Tomo Huynh
 Twitter: @tomosaigon
 http://www.saigonist.com

2. Supply and Demand
 Outsourcing clients
 Increasing demand
 Limited supply of Drupal guys
 LinkedIn skills for Drupal growing 25%
 High demand + low supply = ?

3. Demand for developers

4. Target Audience
 A. Outsourcing houses - demand
 How to attract customers
 Addressing customers’ main concerns
 B. In-house development, independent devs
 Choosing your web technology stack
 Website quality
 Supply + Technical reasons
 C. Others: Single brochure site, one-offs
 Available resources vs. core competency

5. A. Overseas client concerns
 Security, Maturity, Scalability – Built into Drupal
 Be vendor agnostic
 Be there in the future, be ready for the future
 Drupal is a brand name
 Professional, enterprise services are available
 Acquia partners – trusted Drupal brand
 Murky source vs open source
 *All Drupal modules are freely licensed, no worries
about pirated modules

6. A. Outsource: Selling to clients
 Speak a language your customers understand
and want – Drupal
 Never ever roll your own CMS (t.b.c.)
 Clients refer clients – or not
 Appear more competent to clients
 Drupal much more in-demand overseas
 Don’t just think Vietnam’s market!
 Stand out from the crowd
 Drupal projects are priced higher
 Move up value chain
 More money for your company

7. Learning curve

8. B. For in-house development
 Developer-friendly
 Free, open source, licensing
 Time-efficient
 Can build more sites, more quickly
 Easy to find LAMP developers
 More possibilities than WordPress
 Advantages over Joomla

9. Drupal Training
 Any developer can learn Drupal
 Drupal takes advantage of WAMP knowledge
 Well-documented code that makes sense
 Free online training material
 Books, blogs, forums, drupal.org
 Drupal training finally available in Vietnam!
 DrupalVietnam.org
 On Facebook:goo.gl/Fsrdw

10. Why a PHP framework?
 Nobody knows RoR
 Python is also hard to find
 Everyone knows .Net and/or PHP
 PHP runs on developer’s Windows laptop and
Linux server
 Books in Vietnamese
 All 3 major CMSs are PHP

11. Why use a CMS (or CMF)?
 Why use a framework?
 Joomla knowledge is widespread
 More features, faster
 Re-inventing the wheel
 Community lacks enough knowledge to
implement new technology alone: mobile,
HTML5, REST, single sign-on

12. Why choose Drupal?
 Localization: Drupal is translated into
Vietnamese already
 Local community – DrupalVietnam.org
 Tons of modules means features
 Tested for you
 Performance is well understood*
 Any good developer can learn Drupal
 Developers become more valuable

13. Never roll your own CMS
 No community
 No support
 No “free” updates and bug fixes
 Nearly no documentation
 Dependence on a few developers
 Developer turnover too high
 It’s crazy. Just don’t do it.

14. C. Drupal means business
 Web development is your core business
 If not, outsource to a web shop
 *Efficiency of your web developers is important
 Not (necessarily) for companies without a
dedicated web developer
 If WordPress can build your site, use it
 WordPress community in Vietnam?

15. Conclusion
 Helps you get more overseas customers
 Meet demand for Drupal
 Addresses common client concerns
 Get better, bigger projects
 Helps you build more sites, more features,
faster
 Get more out of developer time
 Existing developers easily trained
 Focus on your strengths

16. Thanks!
 I am Tomo Huynh
 CTO at VEO Media (Alehap.vn)
 Twitter: @tomosaigon
 Blog: http://www.saigonist.com