The document discusses Peter Drucker's views on management and the changes in business and management models over time. It describes the "Silent Revolution" where 5 fronts changed business: information flow, geographic reach, demographic assumptions, customer control, and organizational boundaries. This revolution shifted businesses to focus on human and knowledge assets. A key part of this change was the rise of knowledge workers, who are professionals using their knowledge and skills rather than manual labor, and require different management approaches that empower them.

1. CHAPTER 1 DISCUSSION QUESTIONS IN YOUR OPINION, WHAT COMPANY/BUSINESS DO YOU FEEL IS SUCCESSFUL? WHAT MAKES THEM SUCCESSFUL? IN YOUR OWN WORDS, DEFINE “MANAGEMENT.” HOW/WHY HAS MANAGEMENT EVOLVED IN THE U.S.? “ THE ASSUMPTIONS ON WHICH MOST BUSINESSES ARE BEING RUN NO LONGER FIT REALITY.” WHAT DOES DRUCKER MEAN? WHAT IS THE SILENT REVOLUTION? EXPLAIN WHAT HAPPENED DURING EACH OF THE 5 FRONTS ON THE SILENT REVOLUTION. WHAT IS A KNOWLEDGE WORKER & WHY ARE THEY IMPORTANT TO ORGANIZATIONS?

2. IN YOUR OPINION, WHAT COMPANY IS SUCCESSFUL? WHY? WHAT MAKES A COMPANY/BUSINESS SUCCESSFUL?

3. DETJEN’S SUCCESSFUL BUSINESS ATTRIBUTES

4. 1) CUSTOMER LOYALTY

5. 2) PROFITABILITY

6. 3) MARKET SHARE

7. 4) BRAND RECOGNITION

8. 5) PERCEIVED VALUE

9. THE #1 KEY TO A SUCCESSFUL ORGANIZATION (BUSINESS/TEAM/SCHOOL/FAMILY) PEOPLE AND IT STARTS WITH MANAGEMENT

10. PETER DRUCKER “ THE GODFATHER OF MANAGEMENT” -WORKERS SHOULD BE TREATED AS ASSETS NOT LIABILITIES. -THERE IS NO BUSINESS WITHOUT A CUSTOMER. -SUBSTANCE OVER STYLE.

11. MANAGEMENT “ THE ACT OF GETTING PEOPLE TOGETHER TO ACCOMPLISH DESIRED GOALS.” IT IS ABOUT GETTING THE BEST OUT OF PEOPLE. IT IS A PROFESSION LIKE MEDICINE OR LAW. 6 FUNCTIONS OF MANAGEMENT: PLANNING: DECIDING WHAT NEEDS TO HAPPEN IN THE FUTURE & GENERATING PLANS FOR ACTION. ORGANIZING: MAKING OPTIMUM USE OF THE RESOURCES REQUIRED TO ENABLE THE SUCCESSFUL CARRYING OUT OF PLANS. STAFFING: JOB ANALYZING, RECRUITMENT, & HIRING INDIVIDUALS FOR APPROPRIATE JOBS. LEADING: EXHIBITING SKILLS IN ORDER TO ENCOURAGE OTHERS TO PLAY AN EFFECTIVE ROLE IN THE ORGANIZATION. CONTROLLING: MONITORING & CHECKING PROGRESS AGAINST PLANS, WHICH MAY NEED MODIFICATION BASED ON FEEDBACK. MOTIVATING: THE PROCESS OF STIMULATING AN INDIVIDUAL TO TAKE ACTION & ACCOMPLISH A DESIRED GOAL.

12. WHAT U.S. EVENTS HAVE CAUSED A PARADIGM CHANGE IN MANAGEMENT?

13. WARS ARMY COMMAND MODEL: VERTICAL MANAGEMENT

14. 2) THE INDUSTRIAL REVOLUTION ASSEMBLY LINE MODEL: HORIZONTAL MANAGEMENT

15. 3) TECHNOLOGY AUTOMATION MODEL: HUMAN DISPLACEMENT

16. 4) KNOWLEDGE WORKERS TOTAL QUALITY MANAGEMENT MODEL: INVESTMENT IN HUMAN CAPITAL

17. “ THE ASSUMPTIONS ON WHICH MOST BUSINESSES ARE BEING RUN NO LONGER FIT REALITY.” WHAT DOES DRUCKER MEAN?

18. THE SILENT

19. THE SILENT REVOLUTION WAS A SERIES OF EVENTS THAT CHANGED HOW BUSINESSES DO BUSINESS. -THESE EVENTS FORCED MANAGEMENT TO FOCUS ON HUMAN ASSETS: KNOWLEDGE INFORMATION COLLABORATION

20. IN THE LATE 1990’S, A SILENT REVOLUTION TOOK PLACE CHANGING HOW BUSINESSES OPERATE. WHAT 5 FRONTS DID THIS SILENT REVOLUTION TAKE PLACE ON? INFORMATION FLEW. THE GEOGRAPHIC REACH OF COMPANIES & CUSTOMERS EXPLODED. THE MOST BASIC DEMOGRAPHIC ASSUMPTIONS WERE UPENDED. CUSTOMERS STEPPED UP & TOOK CONTROL OF COMPANIES. WALLS DEFINING THE INSIDE & OUTSIDE OF A COMPANY FELL.

21. INFORMATION FLEW. HOW DID THIS CONTRIBUTE TO THE SILENT REVOLUTION?

22. THE INTERNET ALLOWS INFORMATION TO TRAVEL FAST TO ANYONE, ANYWHERE.

23. PRE-REVOLUTION: INFORMATION WAS POWER. POST-REVOLUTION: POWER COMES FROM BEING ABLE TO TRANSLATE INFORMATION INTO ACTION.

24. 2) THE GEOGRAPHIC REACH OF COMPANIES & CUSTOMERS EXPLODED. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

25. THE 21ST CENTURY WORLD IS A GLOBAL MARKETPLACE

26. BARRIERS TO ENTRY ARE KNOCKED DOWN AS BRANDS CAN GAIN WIDESPREAD RECOGNITION IN SHORT PERIODS OF TIME THE RESULT: BIG NAME BRANDS ARE NOT AS DOMINANT

27. 3) BASIC DEMOGRAPHIC ASSUMPTIONS WERE UPENDED. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

28. LONGER LIFE SPANS, LATER RETIREMENTS, & MORE WOMEN IN THE WORKPLACE HAS CHANGED CORPORATIONS RELATIONSHIPS WITH CUSTOMERS & EMPLOYEES THE RESULT: CONVENIENCE MATTERS MORE NOW THAN EVER BEFORE

29. THE THREE FASTEST GROWING CONSUMER PURCHASES FITNESS HEALTH CARE EDUCATION

30. 4) CUSTOMERS STEPPED UP AND TOOK CONTROL. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

31. TODAY CUSTOMERS HAVE A SAY IN HOW PRODUCTS ARE CREATED, WHICH PRODUCTS STAY IN THE MARKETPLACE, AND WHICH ONES GO. THE RESULT: CUSTOMERS ARE NOW, MORE THAN EVER, A PART OF THE PROCESS.

32. 5) DEFINING WALLS FELL. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

33. COMPANIES LOOK TO OTHER INDUSTRIES TO FORM PARTNERSHIPS TO DRAW ON EXPERTISE OUTSIDE THEIR CAPABILITIES. THE RESULT: CUSTOMERS ARE SERVED MORE EFFICIENTLY

34. TRANSITIONING FROM THE INDUSTRIAL TO THE KNOWLEDGE-BASED ECONOMY THE RESULT: KNOWLEDGE-BASED MANAGEMENT & THE KNOWLEDGE WORKER

35. THE KNOWLEDGE WORKER -SOMEONE WHO IS EMPLOYED DUE TO HIS/HER KNOWLEDGE OF A SUBJECT MATTER RATHER THAN THEIR ABILITY TO PERFORM MANUAL LABOR. -LAWYERS, TEACHERS, MARKETERS, IT, ETC. -YOU!!! MANAGEMENT OF KNOWLEDGE WORKERS -PRODUCE MORE WHEN EMPOWERED -CAN WORK ON MULTIPLE PROJECTS AT ONCE -KNOW HOW TO ALLOCATE THEIR TIME -CAN MULTIPLY THEIR RESULTS THROUGH SOFT FACTORS LIKE EMOTIONAL INTELLIGENCE & TRUST