Drmenu profile 0215

Newsletter ǀ Medical & Diet Books ǀ Publications for social organizations ǀ PRwww.drmenu.vn
Contents
About us
- Introduction; Background & core values
- Our latest clients
Founders
Products & services
- Newsletters
- Menu book: Medical books – Diet books
- Publications for social organizations
- Others: PR, Documentary films…
Case studies/ Campaigns
Offer Projects
Contact us

About us
Dr. Menu was
established in the
needs of celebrating
communication
events in medicine
& nutrition field
Established in May, 2007 as a small PR boutique of 5 staffs, Dr.
Menu has so far been now developed towards specific niche
markets in health, medical and nutrition.
With rich on-hand experiences from the members &
collaborators are doctors & nutrition experts, we offer
expertise in communication agency, public relations and special
event management, brand development and publish health
books, newsletter, leaflets, posters & documentary films.
Our deep understanding in medicine and nutrition, combined
with heart and brain approaches, our team is the right partner
for any clients to be counted on to deliver positive business
results on a day to day basic.
Introduction

Introduction
Our mission Dr. Menu serves & supports the companies, hospitals,
NGO… in maximizing the strength of their communication,
branding, medical & nutritional products
We add value by providing creative solutions in PR, books
and educations, best-in-class execution and total
commitment to promote our Client’s business
An expert provider of healthy & nutritional below-the-line
marketing services & contributing to health, stature,
intelligence enhancement of Vietnam people
Our vision

Background &
Core values
Orthodox information
Insights understanding
Good relations
Cost efficiency &Success
Experts & experiences
Satisfaction
Insightful
knowledge of
Medical industry
Strong connection
with accredited
reference source
Breakthrough idea
Understand customers
Professional services
Solution effectively
Background of founders
& collaborators
Satisfy
customers

Our latest
clients
National Institute of
Nutrition

Founders
Works with accounts in nutrition & health-
care products, involving interested
communication campaigns for big trade
names such as Abbott, Meiji, AIDS
Prevention Committee, Cho Ray & NTP
Hospital, Skretting…, from product
introductions to healthcare educational
communications programs.
Broad knowledge in public relations &
acquired 15-year experience, as well as a
sense of professionalism, in the medicine &
nutrition field.
Vu worked for public health of state in many
years & closed relationship with Ministry of
health, Department of health, National
Institute of Nutrition, HCMC Nutrition Center
& major hospitals on nationwide, he can be
reached at vuhuynh@ menugroup.com.vn
or by dialing 0903-766578
Huynh Phuong Thuong Vu
(Medical Doctor)
Founder & Operator

Working as a Creative Director to handle
many clients, especially medical,
pharmaceutical and nutritional accounts in
Dr. menu, Thanh Dung has demonstrated
and talent in his day-to-day services to blue-
chip clients including Abbott, Merck, Puritas,
Cho Ray & Nguyen Tri Phuong Hospital,
NutiFood, Arla Foods, Century...
Before Dr. menu co-founder, Dung worked
hard & effectively for some companies which
involved himself on marketing, consultancy
and branding development services,
business strategy, creative ideas...
During that time, he successfully create good
connection with almost media on nationwide.
He can be reached at
dungtran@menugroup.com.vn , (84)-903-
867200.
Tran Thanh Dung
Founder & Business
Development Director
Founders

Products &
Services
Menu Books
Medical & Diet Books
Newsletter
Others
• Health/ Nutrition Newsletter
• Internal bulletin for hospitals, company news
• Health/ Nutrition Magazine
• Establishing Balanced Diet, Dietary Books
• Producing Health Books; Medical Books
• Publish & Book Release
• Menu Production: Documentary Films; Edit & design
health documents.
• Public Relations, Press release, Media relations
• Health Consultant/ Hotline; Training Medical Reps
Publications for social
organizations
• Documentary books, reference books for NGO…
• Booklets, Leaflets, Posters
• Publish Association, Book Release

Newsletter
o As a media and advertising tools to enhance knowledge &
benefit for target.
o Increasing reputation, strong relationship.
o Supporting to build up emotional bonding & increase
interaction between company/ products & customers.
Cho Ray Hospital Newsletter Nguyen Tri Phuong hospital newsletter for staffs

Newsletter
Internal newsletter
o For health staffs
o For organizations (company news, hospital bulletin…)
“When expert being mom” newsletter & the EyeQ
contest for HCPs on nationwide of Abbott
“The precious of breast milk” - Science
conferences news for Meiji

Medical books o Producing and establishing reference books, medical books
and health tips; Health books; Health consultancy.
o With the endorsers and professional advice of health
organizations & celebrities…
Anti obesity in
children booklet
“Anti-Obesity effectively
& healthily” booklet
Tummy test- Follow to
take care child GI tract
3 Tummy Care Series: Take care of child
digestive system - Abbott total comfort
Menu Books
Family medicine HandbookHandbook for
pregnant woman
Handbook for
diabetics

Menu Books
Diet books o Producing and establishing reference books, dietary books,
balanced diet and health menu.
o With the endorsers and professional advice of nutritional
organizations & celebrities…
Nutritional
handbook
Handbook for raising
children healthy
Delicious taste of
Century fried sardines
Supplementary
Feeding
Breast milk
Handbook
Digestive Handbook
- Abbott
Q&A Milk Allergy in
children
E book – “Menu for
raising children healthily”
Digestive Handbook
- NTP hospital

Publications
for social
organizations
o Edit & design, printing & publish: booklets, leaflets, posters
o Documentary books, reference books for NGO…
o Publish Association, Book Release
Preventing HIV/ AIDS booklet for pregnant woman
Methadone treatment information handbook for patients
“Prevent HIV infection” leaflets - HIV/AIDS
Control & Prevention Committee of HCMC

Sports Nutrition Leaflets
for HCMC Nutrition Center
“Safe sex to prevent HIV infection” leaflet - HIV/AIDS
Control & Prevention Committee of HCMC
Publications
for social
organizations
Health
Education
Document
for primary
school
Re-branding Strategy for improving the image of NTP hospital as well as quality of services
and the campaign to develop high-quality treatment areas

Others
Menu Production o Seminar documents, educational tools.
o Documentary films, TV’s report…
Health Education Bulletin & Propaganda Poster for
HCMC Education & Training Service (primary school)
“Prevent HIV transmission through drug & homosexuality”
leaflets - HIV/AIDS Control & Prevention Committee of HCMC
3 min advertorial documentary
video production for Skretting TVC
Folder & Seminar document – “The precious
of breast milk”
Seminar TV’s report - Meiji

Others
Menu PR o Providing PR campaign about Nutrition and Health: PR Objective
Setting, PR Planning, Press Release, Media Relations, PR Monitoring.
o Organizing PR event in medical system and educational institutes;
Based on experts, evidences & emotion to build & execute national health
& nutrition communication programs.
Content page on “Phu Nu TP” (SlimMax & Milex)
Live online forum for Arla
Article for Meiji
Scientific Seminar
Advantage Woman Day occasion
to emotionally engage targets
with Century, simultaneously to
educate moms what to do with 2
special fried sardines

Case studies/
Newsletter
Newsletter for
Abbott
“When expert being mom”
o Brand concept: Breakthrough Eye-Q formula - The Choice based
on Evidence & Mommy’s Heart”.
o Abbott supports HCPs to enhance their professional knowledge by
publishing news letter per monthly.
o Outline of news letter
oEvidence collection: article, photo, clip,…
oMedical corner: constipation,…
oEntertainment, Web links
oBullet, Q&A…
o Gestation Nutrition Articles on HCMC Women Newspaper.
EyeQ - campaign

Case studies/
Newsletter
For Fosamax Plus
- MSD
Associated with hospitals to perform newsletters through
sponsorship and advertising of Fosamax - Merck

Case studies/
Menu Books
Tummy Care Series
– Abbott
Take care of child
digestive system
o In order to improve the holistic health care for young children, and
community awareness of the role of good digestive health in children.
o Associated with Vietnam Academy of Pediatrics to compile, design,
printing and distribution of publication series- “Tummy Care“.
o 60,000 versions/ cycle

Case studies/
Menu Books
Tummy Test –
Abbott
Follow to take care
child GI tract
o To assess the nutritional status, child growth monitoring, and the
child’s digestive condition.
o Associated with Vietnam Academy of Pediatrics and Vietnam
Clinical Nutrition Association to compile, design, printing and
distribution of publication- “Tummy Test“.
o 60,000 versions/ cycle

Case studies/
Menu Books
Anti-Obesity
handbooks
for Nutifood
o Endorsement with Ngo Thanh Van (singer, model, actress): Anti-
Obesity effectively & healthily” booklet for adult.
o Coordination with National Institute of Nutrition published research
on overweight status in children - For child’s obesity prevention.

Case studies/
Publications for
organizations
“Baby - Hope of
mom” handbook
for CDC
o Prevention of HIV transmission from mother to child program –
HIV/AIDS Control & Prevention Committee of HCMC and US Centers for
Disease Control & Prevention.
o Providing knowledge before, during & after pregnancy, thereby
improving knowledge of HIV transmission from mother to child.
o Concept development, edit, design, endorsers, printing,
o Over 100,000 copies published.

Case studies/
Publications for
organizations
Prevent HIV infection
leaflets for HCMC
HIV/AIDS Control &
Prevention Committee
o Edit, design & printing
o Over 500,000 leaflets published. .
HIV infection and homosexuality
Prevent HIV transmission through injecting drug use HIV / AIDS and safe sex

o Concept Development; Storyline; Detail script; Casting &
Location scouting & Talent briefing
o Creative Production; Editing / producer and studio
management; Visual & sound effects; Subtitles…
Case studies/
Menu Production
Documentary Film
for Skretting
3min advertorial documentary video production for Skretting - Tomboy TVC
At TOMBOY - Skretting Vietnam,
we believe that a stringent
standard quality system of
creative, responsible and safe
nutrition not only makes a
superior formula to enhance
production but also contributes
to enrich people’s lives.
https://www.youtube.com/watch?v=pukIdB9IT_8&list=UUSYo0lNseXJ-7JhyFpeuRPA

Case studies/
PR
EnPlus PediaPlus Nuti Cereal Milk
DiabetCare SlimMax
PR campaign for
Nutifood
Content page Articles on “Phu Nu TP”
Plan and execution PR campaigns for specific brands with
using credible endorsement from relevant experts &
celebrities, testimonials, scientific facts…

Case studies/
PR
MEIJI GOLD PR articles Combine with National Institute of Nutrition and famous
endorsers
MEIJI GOLD seminar “The precious of breast milk” Seminar’s TV reports
PR campaign for
Meiji
Plan and execution PR campaigns for Meiji Gold (under 1
year old) brands with proofs from endorsers, influencers,
scientific seminar…

Case studies/
PR
For Milex
- Arla Foods
Plan and execution PR campaigns for Milex brand with using
credible endorsement from relevant experts & celebrities,
testimonials, road shows, scientific facts…

Case studies/
PR
For Century
Fried sardines
Documentary film
o Create overall awareness & feel for Century as high quality & premium
brand of canned fish, with 2 SKUs: Fried sardines with Chili & Tauxi
o Desired brand image: Premium appealing, Innovative, Nutrition expert
yet local taste understanding, through print ad, PR, expert endorsement
& recipe series.
Philippines’ leader in
canned food categories

• Thank you for your cooperation with our projects! We appreciate your help and your
contribution is important both for communities and for our programs. We hope and
believe that you will also benefit from this coordination.
• With a team of dedicated doctors and experienced medical advisors, we are developing
a series of handbooks of nutrition and diet menu according to specific diseases, life
cycle, occupation & special needs (brain development, enhance immunity, digestion,
anti-anorexia, allergy, autism...) which has great potential and benefits for your support
as follows.
Offer Projects

Offer Projects
Collection of disease cookbooks
50 low-glycemic menus that help control diabetes
50 low fat menus that help control dyslipidemia
50 low calorie menus for weight loss
50 low sodium menus that help control hypertension
50 low protein menus that help control Gout
50 supportive menus for cancer patients
Menus collection for children
50 high energy-density menus that help recover from
underweight
50 enjoyable menus for anorexia children
50 anti-allergy menus
50 friendly menus for autistic kids
50 menus for brain development
50 menus for digestive health
50 anti-stunting menu (for young children)
50 menus for a optimal height gain (Pre-puberty stage)

Menus collection for preventing disease
50 immune-boosting menus
50 healing menus
50 anti-aging menus
50 menus for beautiful skin in your 30-50 yrs
50 menus that help women return to youth
50 anti-stress menus
50 menus that help prevent memory loss
50 menus that help prevent osteoporosis
50 menus that help recover fast after illness
50 menus for healthy honeymoon
50 menus for sexual health in middle age
Handbook collection for food choice
- Minerals essential for child growth (Iron, Zinc,
Calcium…)
- Essential vitamins
- Fatty acid good for brain, heart and immune function
- Antioxidants; Anti-cancer nutrients; Immune
enhancers; Nutrients for sexual health; Nutrients for
beautiful skin; Nutrients for vision health; Fiber; Anti-
inflammatory nutrients; Food additives…
Offer Projects

Contact us
Huynh Phuong Thuong Vu (Mr.)
MD. - Operator
vuhuynh@menugroup.com.vn
hpthuongvu@gmail.com
0903766578
Tran Thanh Dung (Mr.)
Business Development Director
dung tran@menugroup.com.vn
menu.vn@gmail.com
0903867200
Our contact
Dr. Menu - Medicine & Nutrition
Communications
6th Floor, 374 - Vo Van Tan Street
- Ward 5 - District 3 - HCMC
Tel: 08-54056666, 08-22422515
Fax: 08-3977017
Email: drmenu.vn@gmail.com,
drmenu@menugroup.com.vn
Face book: drmenu.vn
We are pleased to receive
offers of all kinds. We can
also discuss and plan the
project with you. Send your
proposal to any of the
following contacts or just
get in touch for further
information.

Drmenu profile 0215

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