The document proposes the establishment of a wellness center in Ghana called Wholesome Care Consultancy to address the country's chronic disease crisis through nutritional solutions. It highlights Ghana's growing chronic disease problem and overburdened healthcare system. Wholesome Care will provide services like nutritional consultations, health seminars, and an on-site dispensary selling healthy foods to treat and prevent chronic diseases using food-based therapies and restore individuals to optimal health.
2. 2WHOLESOME CARE CONSULTANCY
EVOLVING
CHRONIC DISEASE
LANDSCAPE
Humanity in the 21st century faces a global
pandemic of chronic diseases
Undeniable shift away from acute conditions,
towards chronic health problems
Internationally
Ghana, West Africa
Battling National chronic disease health crisis
Health policymakers yet to implement
effective plan or policy for chronic disease
3. 3WHOLESOME CARE CONSULTANCY
People in lower and middle income
countries in West Africa are in
desperate need of the right curative
measures for relief from chronic illness
4. 4WHOLESOME CARE CONSULTANCY
HIGHLIGHTS &
STATISTICS
1:8000 doctor to patient ration in Ghana as of 2017
Overburdened health providers in need of
alternative solutions for relief
Over 42% of deaths in Ghana caused by Non-
Communicable Diseases in 2014
Global functional food and nutraceuticals market is
expected to grow at a steady CAGR of nearly 8% during
2016 -2020
The wellness sectors which have seen the most significant
growth since 2010 are: Healthy Eating, Nutrition and
Weight Loss | Preventative and Personalised Health |
Complementary and Alternative Medicine
GHANA HEALTH CARE
GLOBAL WELLNESS ECONOMY
5. 5WHOLESOME CARE CONSULTANCY
LOCAL MARKET
RESEARCH
93% concerned with health and well-being on a regular
basis
Reason for doctors visit: 30% chronic disease related
and 27% at risk for chronic disease
82% know a family member or relative suffering from
chronic disease
65% know a family member or relative who has died
from chronic disease
Accra, Ghana West Africa
6. 6WHOLESOME CARE CONSULTANCY
BIG
OPPORTUNITY
Urbanisation, poor diets, ageing populations, globalisation
and weak health systems are factors contributing to chronic
disease risk, morbidity and mortality in Ghana. However,
people are abandoning treatment due to unwanted side
effects from drugs. There is also a growing need for
healthier treatment methods as orthodox methods
prescribed by doctors only manage chronic conditions.
7. 7WHOLESOME CARE CONSULTANCY
With the advent of powerful drugs, many people suffering
from chronic disease manage to live with their condition.
However, drugs are expensive and do NOT cure chronic
disease!
THE PARADOX
How can Africa access collaborations within the health
and wellness sector that provide affordable solutions for
anyone suffering from chronic illness, creating value
beyond just managing chronic disease?
If orthodox medicine merely manages chronic symptoms,
then how can we cure this growing epidemic?
8. 8WHOLESOME CARE CONSULTANCY
At Wholesome Care Wellness Centre we specialise in nutritional solutions for the treatment
and prevention of chronic diseases in West Africa. We also provide education and training
services to restore individuals back to optimal health. Our facility features an on-site
dispensary with our own brand of affordable, locally sourced health foods and products.
SOLUTION
9. 9WHOLESOME CARE CONSULTANCY
Unique Brand
Nutraceutical Therapy
Diagnostic Technology
Nutritional Counselling
Educational Seminars
Cooking Lessons
SOLU
TION
Adoption Of Healthy Lifestyle
Health Foods
One-stop Shop
Community Outreach
Partnerships With Ministry Of
Health
10. 10WHOLESOME CARE CONSULTANCY
Bridging the gap between allopathic
and functional medicine to create an
effective solution to the chronic disease
health crisis in Ghana, West Africa
11. 11WHOLESOME CARE CONSULTANCY
RPh, MTM, BSc Pharm, Wholesome Care CEO & Health Expert
A seasoned practitioner in combining orthodox drug therapies with
natural nutritional concepts to treat and ward off chronic diseases
Ms. Amoako received her Bachelor of Science in Pharmacy from the University of Texas
and has over 23 years of extensive experience in community retail and hospital
pharmacy in the United States. She has also worked with major Health Maintenance
Organisations in implementing effective medication management therapies for their
clients. Ms. Amoako is certified by reputable Alternative Medicine programs and
continues to keep abreast of the latest trends in the field by means of continuing
education.
ABOUT COMFORT AMOAKO
12. 12WHOLESOME CARE CONSULTANCY
OUR MISSION
It is our mission to restore the wellness of
individuals suffering from chronic disease, to
examine the root cause of chronic health
issues and educate Africa on how to prevent
illness by means of correcting nutritional
imbalances in the human body.
13. 13WHOLESOME CARE CONSULTANCY
WHOLESOME
CARE ATTRIBUTESBY CORRECTING
NUTRITIONAL
IMBALANCES, OUR
WELLNESS PROGRAMS
AND PRODUCTS
EFFECTIVELY
RESTORE HEALTH AND
SAVE LIVES
PRACTICAL AFFORDABLE CONVENIENT EFFECTIVE
14. 14WHOLESOME CARE CONSULTANCY
OUR FACILITY
Offers nutritional health consultation services and
wellness programs that educate people on specific
nutritional choices to meet individual health challenges
Overall Wellness Diagnostic Services
Nutritional Consultation Services
Private & Group Seminars on Chronic Disease
Awareness & Prevention
General & Customised Cooking Lessons
On-site Health Product Dispensary
15. 15WHOLESOME CARE CONSULTANCY
DISPENSARY PRODUCTS
Introducing Natural Harvest Goods a new
range of healthy foods created by nutritionist
experts at Wholesome Care and instituted as
part of our wellness treatment to correct
nutritional imbalances
16. 16WHOLESOME CARE CONSULTANCY
PRODUCT RANGE
Our products are locally sourced and packaged for convenience.
We offer healthy breakfast mixes, rice, grains, breads, snacks,
organic vegetables, herbs and more...
17. 17WHOLESOME CARE CONSULTANCY
PRODUCT
OPPORTUNITIES
Improving health and preventing
disease by providing better food
choices for a healthier, balanced diet
Identify opportunities
to develop new
offerings that solve
key nutritional needs
of our patients
The need to maintain
good health and
reduce risk of illness
has caused increase
in the consumption of
healthier foods
Convenient,
affordable
alternatives for the
adoption of a
healthier lifestyle
Locally sourced
products offering the
highest nutritional
values
18. 18WHOLESOME CARE CONSULTANCY
Educating the Community
HEALTH SEMINARS
EATING HEALTHY TO PREVENT CHRONIC DISEASE
The Power of Nutrition
How to identify and
prevent:
Breast Cancer
Prostate Cancer
Colon Cancer
Hypertension &
Cardiovascular Disease
Diabetes
Gout
19. 19WHOLESOME CARE CONSULTANCY
MANAGEMENT STRUCTURE
CEO/Health
Expert
COO
Medical
Doctor
Nurse
Health
Assistant
Dispensary
Manager
Supportive
Personnel
Marketing
Manager
Supportive
Personnel
Accountant
Supportive
Personnel
20. 20WHOLESOME CARE CONSULTANCY
CLARON HEALTH INTERNATIONAL
PROGRESSIVE HEALTH CENTRE
No service to
train clients in
proper cooking
techniques that
optimise
nutrition for
health
No direct
competitors
match our
services
No specialised
nutritional
counselling at
hand
Our list of
services make
Wholesome Care
the forerunner of
Wellness Centre’s
in Ghana
OBSERVING
THE
COMPETITION
WHOLESOME CARE CONSULTANCY
22. 22WHOLESOME CARE CONSULTANCY
PATIENT TESTIMONIALS
“A lower spinal injury and stress induced migraines caused me to take a lot of pain killers. This lead to kidney problems with a
filtration level of 42%! Dangerously close to the dialysis machine, Wholesome Care treated my conditions and in less than a
year my kidney filtration levels are up to 62%! My family and I are most grateful to Wholesome Care’s treatment through diet,
nutrition and exercise rather than more tablets.”
-Captain Budu Koomson (Rtd)
“Before treatment, I was on
several diabetic medications. My
blood sugar levels were between
12 -13, and I had limited food
choices. 8 months into the
program I feel energetic and my
medication has reduced to half!
My blood sugar is controlled and
stays between 6.5 -7 consistently.
I am a whole new person.”
-Diana Mensah, Business Woman
“I never knew food could cure the
body so well. I suffered from
repeated bouts of tonsillitis. Since
treatment I have been symptom
free for well over 5 months. I feel
stronger and healthier. I
recommend enrollment to my
parishioners for the health of the
church.”
-Pastor Holy, SDA District Pastor
“I’ve had high cholesterol, bad
blood pressure and left arm pain
for over 4 years. After 6 months,
the wellness program’s food and
dietary changes dropped my
cholesterol from 7.2 to 3.8! My
arm pain is gone, my blood
pressure is normal and I am not
taking medication anymore. I have
brought my husband, brother and
friends with similar issues for
treatment!
-Georgina Frimpong, Business
Woman
Efficacy of our wellness programs based upon monitored objective patient lab
reports and subjective patient’s well-being
24. 24WHOLESOME CARE CONSULTANCY
MAKING A
DIFFERENCE
Empowering communities in developing West
African Countries
Supporting local food economy
Creating job opportunities
25. 25WHOLESOME CARE CONSULTANCY
01 Marketing Manager
02 Direct Mail & Business Directories
03 Local & Regional Health Seminars
04 Social & Traditional Media
05 Word of Mouth
GO TO
MARKET
STRATEGY
A P P R O A C H
26. 26WHOLESOME CARE CONSULTANCY
Church
Health
Ministries
Ministry of
Defence
E-Health
Platforms
Physicians Hospitals
TARGET MARKET
Scientists and researchers have
identified and illuminated the
impact of nutrition on health
and in the treatment of chronic
disease.
In order to win and overcome
perception around nutrition and
wellness its not enough to just
educate people about adopting
healthier lifestyle changes.
We must align Wholesome Care
brand attributes, influencers,
product innovations and solutions
with people suffering from chronic
disease, also keeping in mind the
rest of the general public
concerned about overall health and
wellness.
Knowing who they are,
where they are and
what they need.
26
28. 28WHOLESOME CARE CONSULTANCY
WHOLESOME CARE
COLLABORATION
Wholesome Care is a health and wellness expert that can provide
valuable service to healthcare policy makers in Ghana.
Wholesome Care specialises in wellness treatment that makes cost
and acquisition realistic to the average Ghanaian.
Wholesome Care can provide Ghana’s Ministry of Health a place at
our Wellness Centre to conduct research and gather statistical
evidence on the power of nutrition and its ability to restore the
Nation’s wellness.
Wholesome Care can also help Ghana’s Ministry of Health develop
National platforms with solutions that address Ghana’s chronic
disease health crisis.
Wholesome Care is committed to Improving the health of Ghana to
open up opportunities for the progress and prosperity West Africa.
29. 29WHOLESOME CARE CONSULTANCY
Convenient position to serve the general public,
government and military personnel:
Situated in the capital of Ghana: East Legon, Accra
Easy access to all major districts and hospitals in and
around Accra
15 minutes from Military of Defence
Less than 20 minutes from Ministry of Health
Minutes away from 2 major highways: N4 (1 kilometre)
and N1 (3 kilometres
LOCATION
38. 38WHOLESOME CARE CONSULTANCY
Year 1 Year 2 Year 3 Year 4 Year 5
CASH BALANCE 4,054 65,142 136,036 231,304 327,312
CLOSING BALANCE 4,054 69,196 205,232 436,536 763,849
TOTAL CASH INFLOW 1,384,416 907,063 1,043,122 0 1,379,529
TOTAL PAYMENT 636,270 672,654 732,359 785,075 866,810
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
CASH FLOW
GHS
39. 39WHOLESOME CARE CONSULTANCY
STATEMENT OF CASHFLOW
Statement of Cash flow
Year 1 (GH ₵) Year 2 (GH ₵) Year 3 (GH ₵) Year 4 (GH ₵) Year 5 (GH ₵)
INFLOW
Capital Investment 660,476
Capital Increase 11,000 0 0 0 0
Sales 788,750 907,063 1,043,122 1,199,590 1,379,529
TOTAL CASH INFLOW 1,384,416 907,063 1,043,122 1,199,590 1,379,529
PAYMENT
Direct cost 274,800 277,392 280,023 282,693 285,404
Principal repayment 75,810 97,092 124,349 159,258 203,967
Operational cost 285,660 298,170 327,987 343,124 377,439
TOTAL PAYMENT 636,270 672,654 732,359 785,075 866,810
CAPITAL EXPENDITURE (CAPEX)
TOTAL CAPEX 610,476
CASH BALANCE 4,054 65,142 136,036 231,304 327,312
OPENING BALANCE - 4,054 69,196 205,232 436,536
CLOSING BALANCE 4,054 69,196 205,232 436,536 763,849
40. 40WHOLESOME CARE CONSULTANCY
Year 1 Year 2 Year 3 Year 4 Year 5
CASH BALANCE 909 14,606 30,051 51,862 73,388
CLOSING BALANCE 909 15,515 46,016 97,878 171,267
TOTAL CASH INFLOW 327,405 203,377 233,884 268,966 309,311
TOTAL PAYMENT 142,661 150,820 164,206 176,026 194,352
0
200000
400000
CASH FLOW
USD
41. 41WHOLESOME CARE CONSULTANCY
STATEMENT OF CASHFLOW
Statement of Cash flow
Year 1 (US $) Year 2 (US $) Year 3 (US $) Year 4 (US $) Year 5 (US $)
INFLOW
Capital Investment 148,089
Capital Increase 2,466 0 0 0 0
Sales 176,850 203,377 233,884 268,966 309,311
TOTAL CASH INFLOW 327,405 203,377 233,884 268,966 309,311
PAYMENT
Direct cost 61,614 62,196 62,785 63,384 63,992
Principal repayment 16,998 21,770 27,881 35,708 45,732
Operational cost 64,049 66,854 73,540 76,934 84,628
TOTAL PAYMENT 142,661 150,820 164,206 176,026 194,352
CAPITAL EXPENDITURE (CAPEX)
TOTAL CAPEX 136,878
CASH BALANCE 909 14,606 30,501 51,862 73,388
OPENING BALANCE - 909 15,515 46,016 97,878
CLOSING BALANCE 909 15,515 46,016 97,878 171,267
42. 42WHOLESOME CARE CONSULTANCY
Year 1 Year 2 Year 3 Year 4 Year 5
TOTAL ASSETS 603,483 607,577 682,565 852,822 1,119,087
TOTAL CAPITAL & LIABILITIES 603,482 607,577 682,565 852,822 1,119,087
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
FINANCIAL POSITION
GHS
43. 43WHOLESOME CARE CONSULTANCY
STATEMENT OF FINANCIAL POSITION
Statement of Financial position
Year 1 (GH ₵) Year 2 (GH ₵) Year 3 (GH ₵) Year 4 (GH ₵) Year 5 (GH ₵)
ASSETS
Capital Expidenture/Pre-Start Costs
549,429 488,381 427,333 366,286 305,238
Cash-in-hand 4,054 69,196 205,232 436,536 763,849
Inventories 50,000 50,000 50,000 50,000 50,000
Total Assets
603,483 607,577 682,565 852,822 1,119,087
CAPITAL & LIABILITY
Liabilities 584,666 487,574 363,225 203,967 -
Equity 18,817 18,817 18,817 18,817 18,817
Total Capital and Liabilities
603,483 607,577 682,565 852,822 1,119,087
44. 44WHOLESOME CARE CONSULTANCY
Year 1 Year 2 Year 3 Year 4 Year 5
TOTAL ASSETS 135,310 136,228 153,042 191,216 250,916
TOTAL CAPITAL & LIABILITIES 135,310 136,228 153,042 191,216 250,916
0
200,000
400,000
FINANCIAL POSITION
USD
45. 45WHOLESOME CARE CONSULTANCY
STATEMENT OF FINANCIAL POSITION
Statement of Financial position
Year 1 (US $) Year 2 (US $) Year 3 (US $) Year 4 (US $) Year 5 (US $)
ASSETS
Capital Expenditure/Pre-Start costs 123,190 109,502 95,815 82,127 68,438
Cash-in-hand 909 15,515 46,016 97,878 171,267
Inventories 11,211 11,211 11,211 11,211 11,211
Total Assets 135,310 136,228 153,042 191,216 250,916
CAPITAL & LIABILITY
Liabilities 131,091 109,321 81,441 45,733 -
Equity 4,219 26,907 71,601 145,483 250,916
Total Capital and Liabilities 135,310 136,228 153,042 191,216 250,916
46. 46WHOLESOME CARE CONSULTANCY
STATUS TIMELINE
Open for BusinessPurchase Equipment
and Set Up
Obtain Licenses and
Certificates
Move-In to Location at
East Legon Hire Staff Start Advertising
2 months to set up
47. 47WHOLESOME CARE CONSULTANCY
THAT
WILL
TRULY
A WELLNESS CENTER
Promote health and
wellness in West Africa
Identify and illuminate the
impact of nutrition in the
treatment of chronic
diseases
Offer a well-balanced
combination of
professional
expertise, education and
nutritional solutions
Be a renowned solution
provider and reliever of
Chronic Diseases in West
Africa
48. 48WHOLESOME CARE CONSULTANCY
COMFORT AMOAKO & ANA HOFFMAN
Telephone: +1.832.867.2873 (US) |
+233.55.878.4871 (GH)
Email: info@wholesomecaregh.org
Website: wholesomecaregh.org
CONTACT US