Are you a CEO? If so, growing revenues is one of your two priorities, the other being growing profits. If you are not a CEO, then you are working for your CEO to help accomplish one of those objectives.

1. Drive Revenue

2. Description
• Are you a CEO? If so, growing revenues is one of your two priorities, the other
being grow in Profits . If you are not a CEO, then you are working for your CEO to
help accomplish one of those objectives.

3. • So, if your CEO wants to grow the company’s top-line, and if you are an IT Line
Manager or Executive, your responsibility is to put together the necessary IT
Infrastructure to help accomplish that goal.
There are only three ways to grow your company’s top-line:
• Increase No# of Customers
• Increase Transaction Size ($$)
• Make Customers to buy frequently
• No# Of Customers X Purchase Frequency X Avg. Purchase Price = REVENUE
The above three metrics are the business end-goals. But you cannot directly
influence the number of customers you have or their transaction sizes or their
frequency of purchases. You need certain “Business Drivers” that you can directly
influence to reach those end-goals.

4. Typically, you have two Business Drivers
at your disposal
• Execute better than your Competitors
• Be early to spot new opportunities
• Depending upon the Industry you operate in, the type of products and services
you offer, your market leadership position and the market maturity, your business
strategy to grow revenue could vary. And, IT should play a very important role in
your strategy. Look at the below pyramid. All business activities in your
organization typically fall under any of the three layers.
• The ‘Operational’ and ‘Tactical’ layers of the above pyramid correspond to the 1st
business driver – to achieve operational excellence in order to execute better than
your competitors. And, the ‘strategic’ layer corresponds to the 2nd business driver
– to spot emerging opportunities and funnel it back to the bottom two layers to
push the organization forward. With the 2nd business driver, you can run
experiments to identify business break-thus that can help you offer at least 10X
Value Proposition over your competitors.

5. •
So, where does your business driver lie in the above stack? Do you have the ‘right’
IT Infrastructure that include the right set of products, services and solutions to
activate those drivers?
Information Technology (IT) is increasingly becoming Business Technology (BT),
and the IT Executives are increasingly becoming Chief Innovation Officers, taking
more active role in driving the top-line growth for their organizations. TCO is
starting to go out of IT; ROI, NPV, Economic Value Add is coming back in.
Solutions that can significantly contribute to your top-line growth are,
• Go Mobile
• Adopt Cloud
• Reduce Downtime
• Procure Cutting-edge IT Products

6. But where will you start with?
•
You can take an incremental approach to develop your IT Infrastructure, Or,
• Rip your current Infrastructure and replace with a better one
•
• Both approaches has its own pros and cons, and only when you put it in a business
context would you be able to arrive at the right decision.
• To develop and execute on a business strategy using the power of technology is
indeed a challenge. SP Sysnet has been offering
technology Consulting, Solutions, Products and Services across operational,
tactical and strategic layers to help grow several organizations, both large and
small.

7. Thank you
• Read more : Drive Revenue
• Log on to : www.spsysnet.com