SlideShare a Scribd company logo
Beyond the Ledger
Varun Singh
Beneficial Disruptions
How the accounting industry is evolving
Untapped Reserves
Utilizing existing data to help your clients make smarter decisions
Become An Appreciating Asset
Bill your clients for higher value services and move beyond basic bookkeeping
Agenda
500 B.C. - 1982 1983 - 1994 1995 - 2005
Accounting Through the Ages
Cloud Accounting Brings New Weather
2005 - PRESENT
Remote access
Transition across devices
Collaborate with team members
Free automatic updates
Easy to use interfaces
Poll question 1
Which cloud feature do you like best?
o Remote access
o Transition across devices
o Collaboration with team members
o Free automatic updates
o Easy to use interface
Zoho Books
Multinational
Support
Multi-currency support
and automatic exchange
rate updates bring
powerful financial data
to small businesses
Rate as of 05-02-2016
P. Sherman
42 Wallaby Way
Sydney, NSW 2000
P. Sherman
42 Wallaby Way
Sydney, NSW 2000
1 USD = 1.3356 AUD
Rate as of 05-02-2016
1 USD = 1.3356 AUD
Bank Rules Categorize Transactions Auto Match
Automatic Bank Feeds Mean Less Work
Classic
Accountant Office
New
Accountant Office
While The Cloud can
be a beautiful place...
...it's not without
its storms
What Cloud
Accounting Still Lacks
• Common database for leads, accounts,
marketing and finance management
• Efficient communication of data between
teams
• Roles and business workflow
Integrations of business applications can help
fill these voids and bring greater efficiency to
how business is done
Use integrations with an
accounting program to bring
greater value to your client's data
Leverage your insight into client
data by upselling your services
Put Accounting
Data to Good Use
Let's take a look at an example of a marketing and finance integration
Integrated Applications for
SMB's
CRM Books
Poll question 2
Which role do you see yourself in? (choose all that apply)
o Consultant
o Marketing specialist
o Business analysts
o Other - list in question box
o None of these
Front and Back Office Interdependence
Sales and Finance
Bring financial details to
Sales and keep Finance
aware of changes to
estimates, invoices, and
customer data.
CRM &
Books Share
Contacts
Targeted
sales to
customers in
good
standing
CRM &
Books Share
Products
Expanding Roles for Accountants
CONSULTANTS
E.g. Enterprise Resource
Planning for SMB's
MARKETING
SPECIALISTS
E.g. Implement social
media marketing
strategies
E.g. Expand existing
businesses to the
subscription model
BUSINESS
ANALYSTS
Be more effective by
offering value added
services
Finance Driven Business Applications
Create efficient workflows that automate
tasks, categorize transactions, alert
admins, track inventory, approve expense
reports and more
Accountants are uniquely positioned to
provide integrated solutions to small
businesses
Using
Financial
Data for
Business
Analysis
Analyze financial data to measure where your
client's business is headed and help make
critical decisions
e.g. Use software to calculate customer
acquisition and churn. Refocus a marketing
strategy to reflect this data and drive growth.
What's our customer
acquisition cost?
Customer gain
versus churn rate?
Poll question 3
What have you done in terms of automating client workflows?
o Automated alerts
o Inventory tracking
o Automated approvals
o Admin automation
o None of these or other - list in question box
Zoho Subscriptions
Integrated Apps Expand Your Practice
Become a partner for these organizations and
earn:
Complimentary
access to product
suites
Commission and
discounts for clients
Free training and
help to learn new
skills
Market your skillset
to customers and
upsell your services
Poll question 4
How many apps would you guess you
use in your business?
o 1-3
o 4-7
o 8-10
o 11-15
o More than 15
Let's explore how workflows and
automation can change bookkeeping
DEMO

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Beyond general ledgers

  • 2. Beneficial Disruptions How the accounting industry is evolving Untapped Reserves Utilizing existing data to help your clients make smarter decisions Become An Appreciating Asset Bill your clients for higher value services and move beyond basic bookkeeping Agenda
  • 3. 500 B.C. - 1982 1983 - 1994 1995 - 2005 Accounting Through the Ages
  • 4. Cloud Accounting Brings New Weather 2005 - PRESENT Remote access Transition across devices Collaborate with team members Free automatic updates Easy to use interfaces
  • 5. Poll question 1 Which cloud feature do you like best? o Remote access o Transition across devices o Collaboration with team members o Free automatic updates o Easy to use interface
  • 7. Multinational Support Multi-currency support and automatic exchange rate updates bring powerful financial data to small businesses Rate as of 05-02-2016 P. Sherman 42 Wallaby Way Sydney, NSW 2000 P. Sherman 42 Wallaby Way Sydney, NSW 2000 1 USD = 1.3356 AUD Rate as of 05-02-2016 1 USD = 1.3356 AUD
  • 8. Bank Rules Categorize Transactions Auto Match Automatic Bank Feeds Mean Less Work
  • 10. While The Cloud can be a beautiful place...
  • 12. What Cloud Accounting Still Lacks • Common database for leads, accounts, marketing and finance management • Efficient communication of data between teams • Roles and business workflow Integrations of business applications can help fill these voids and bring greater efficiency to how business is done
  • 13. Use integrations with an accounting program to bring greater value to your client's data Leverage your insight into client data by upselling your services Put Accounting Data to Good Use
  • 14. Let's take a look at an example of a marketing and finance integration Integrated Applications for SMB's CRM Books
  • 15. Poll question 2 Which role do you see yourself in? (choose all that apply) o Consultant o Marketing specialist o Business analysts o Other - list in question box o None of these
  • 16. Front and Back Office Interdependence Sales and Finance Bring financial details to Sales and keep Finance aware of changes to estimates, invoices, and customer data.
  • 20. Expanding Roles for Accountants CONSULTANTS E.g. Enterprise Resource Planning for SMB's MARKETING SPECIALISTS E.g. Implement social media marketing strategies E.g. Expand existing businesses to the subscription model BUSINESS ANALYSTS Be more effective by offering value added services
  • 21. Finance Driven Business Applications Create efficient workflows that automate tasks, categorize transactions, alert admins, track inventory, approve expense reports and more Accountants are uniquely positioned to provide integrated solutions to small businesses
  • 22. Using Financial Data for Business Analysis Analyze financial data to measure where your client's business is headed and help make critical decisions e.g. Use software to calculate customer acquisition and churn. Refocus a marketing strategy to reflect this data and drive growth. What's our customer acquisition cost? Customer gain versus churn rate?
  • 23. Poll question 3 What have you done in terms of automating client workflows? o Automated alerts o Inventory tracking o Automated approvals o Admin automation o None of these or other - list in question box
  • 25. Integrated Apps Expand Your Practice Become a partner for these organizations and earn: Complimentary access to product suites Commission and discounts for clients Free training and help to learn new skills Market your skillset to customers and upsell your services
  • 26. Poll question 4 How many apps would you guess you use in your business? o 1-3 o 4-7 o 8-10 o 11-15 o More than 15
  • 27. Let's explore how workflows and automation can change bookkeeping DEMO