The document discusses how Facebook can help drive business for car dealers. It notes that in Italy, Facebook accounts for 25% of total time spent online and reaches 80% of internet users each month. The presentation promotes Facebook targeting options that can help get more customers to visit car dealers. As a case study, it outlines a Facebook advertising campaign run by Volvo Car Group to launch its new V40 model, which reached over 23 million people across the UK, Netherlands and Sweden. The analysis found Facebook provided a significant 17% increase in the audience over TV advertising alone and was more efficient at reaching interested customers. Combining Facebook and TV advertising resulted in a 13% increase in consideration of the Volvo V40 model.