Drive Buddy: drive active, drive safe

•

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Did you know that 1/5 of accidents are caused by sleepiness? In this presentation (originally meant as part of the Social Interaction course offered by the MSc in HCI) I show how cognitive psychology enabled me to improve Drive Buddy, the app concept developed in Startup Lab (University of Trento).

Healthcare

Sleepiness
1/5 of accidents
54% of surveyed
drivers

Z
ZZ
💥
PASSIVE
MONITORING
DETECTION
COFFEE CUP
ALERT
A
B
C

With cognitive stimulation!
How can we keep drivers alert and safe?

Z
ZZ
💥
PASSIVE
MONITORING
DETECTION
COFFEE CUP
ALERT
A
B
C
COGNITIVE
STIMULATION
PREVENTION

ICT (Trivia)
10 participants
higher arousal
and alertness
improved
driving
performance
Pnina Gershon, Adi Ronen, Tal Oron-Gilad, and David Shinar.
2009. The effects of an interactive cognitive task (ICT) in
suppressing fatigue symptoms in driving.

AMT (Trivia)
12 truck drivers
higher arousal
lower
deterioration of
driving
performance
Tal Oron-Gilad, Adi Ronen, and David Shinar. 2008. Alertness
maintaining tasks (AMTs) while driving.

Gamebox
26 participants
fewer accidents,
incidents and crossing
events
improved driving
performance
Willem B. Verwey and David M. Zaidel. 1999. Preventing
drowsiness accidents by an alertness maintenance device.
delayed error onset

The issues
Manual texting
Voice Texting (Siri)
Delayed
response times
C. E. Yager. 2013. Driver Safety Impacts of Voice-to-Text Mobile
Applications.

Talking on the
phone
Shorter gap between
driver’s car and car in
front of driver
Tova Rosenbloom. 2006. Driving performance while using cell
phones: an observational study.
The issues

OPTIMAL
PERFORMANCE
ZONE
OVERLOAD
UNDERLOAD
DRIVER
STATE
SITUATIONAL
DEMANDS
Adapted from Tal Oron-Gilad, Adi Ronen, and David Shinar.
2008. Alertness maintaining tasks (AMTs) while driving.

OUR SOLUTION
Smartphone
Background
SAFE
FUN
EASY

START
DRIVE
AND PLAY
Smartphone
Background
GET HOME
SAFE
HOW IT WORKS

START
Smartphone
Background
Smartphone
Background

• Trivia quizzes
• Musical questions
• Road-related
questions
PLAY

• Adjustable
difﬁculty
• Voice-based,
limited interaction
PLAY

GET HOME
Smartphone
Background
Smartphone
Background

How can we make the game more
entertaining?

With gamiﬁcation!
How can we make the game more
entertaining?

GAMING INTERACTIONS
COLLECTING
POINTS
CUSTOMIZATION
C. Crumlish and E. Malone, Designing Social Interfaces, 2015

IMPROVING THE PLAYER EXPERIENCE
KILLERS ACHIEVERS
EXPLORERSSOCIALITES
"Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs", Richard Bartle (1996)

Smartphone
Background 1. LEADERBOARDS
IMPROVING THE PLAYER EXPERIENCE

Smartphone
Background 2. BADGE SYSTEM
IMPROVING THE PLAYER EXPERIENCE

Smartphone
Background 3. SHARING
IMPROVING THE PLAYER EXPERIENCE

Smartphone
Background
3. SECRET
ACHIEVEMENTS
IMPROVING THE PLAYER EXPERIENCE

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Drive Buddy: drive active, drive safe

1. Drive Buddy Maria Teresa Stella

3. Every minute 95 wounded 2,4 dead

4. Sleepiness 1/5 of accidents 54% of surveyed drivers

5. What now?

6. CURRENT PRODUCTS

7. Z ZZ 💥 PASSIVE MONITORING DETECTION COFFEE CUP ALERT A B C

8. How can we keep drivers alert and safe?

9. With cognitive stimulation! How can we keep drivers alert and safe?

10. Z ZZ 💥 PASSIVE MONITORING DETECTION COFFEE CUP ALERT A B C COGNITIVE STIMULATION PREVENTION

11. ICT (Trivia) 10 participants higher arousal and alertness improved driving performance Pnina Gershon, Adi Ronen, Tal Oron-Gilad, and David Shinar. 2009. The effects of an interactive cognitive task (ICT) in suppressing fatigue symptoms in driving.

12. AMT (Trivia) 12 truck drivers higher arousal lower deterioration of driving performance Tal Oron-Gilad, Adi Ronen, and David Shinar. 2008. Alertness maintaining tasks (AMTs) while driving.

13. Gamebox 26 participants fewer accidents, incidents and crossing events improved driving performance Willem B. Verwey and David M. Zaidel. 1999. Preventing drowsiness accidents by an alertness maintenance device. delayed error onset

14. The issues Manual texting Voice Texting (Siri) Delayed response times C. E. Yager. 2013. Driver Safety Impacts of Voice-to-Text Mobile Applications.

15. Talking on the phone Shorter gap between driver’s car and car in front of driver Tova Rosenbloom. 2006. Driving performance while using cell phones: an observational study. The issues

16. OPTIMAL PERFORMANCE ZONE OVERLOAD UNDERLOAD DRIVER STATE SITUATIONAL DEMANDS Adapted from Tal Oron-Gilad, Adi Ronen, and David Shinar. 2008. Alertness maintaining tasks (AMTs) while driving.

17. OPTIMAL PERFORMANCE ZONE OVERLOAD UNDERLOAD DRIVER STATE SITUATIONAL DEMANDS Adapted from Tal Oron-Gilad, Adi Ronen, and David Shinar. 2008. Alertness maintaining tasks (AMTs) while driving. DRIVE BUDDY

18.

19. OUR SOLUTION Smartphone Background SAFE FUN EASY

20. START DRIVE AND PLAY Smartphone Background GET HOME SAFE HOW IT WORKS

21. START Smartphone Background Smartphone Background

22. • Trivia quizzes • Musical questions • Road-related questions PLAY

23. • Adjustable difﬁculty • Voice-based, limited interaction PLAY

24. GET HOME Smartphone Background Smartphone Background

25. How can we make the game more entertaining?

26. With gamiﬁcation! How can we make the game more entertaining?

27. GAMING INTERACTIONS COLLECTING POINTS CUSTOMIZATION C. Crumlish and E. Malone, Designing Social Interfaces, 2015

28. IMPROVING THE PLAYER EXPERIENCE KILLERS ACHIEVERS EXPLORERSSOCIALITES "Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs", Richard Bartle (1996)

29. Smartphone Background 1. LEADERBOARDS IMPROVING THE PLAYER EXPERIENCE

30. Smartphone Background 2. BADGE SYSTEM IMPROVING THE PLAYER EXPERIENCE

31. Smartphone Background 2. BADGE SYSTEM IMPROVING THE PLAYER EXPERIENCE

32. Smartphone Background 3. SHARING IMPROVING THE PLAYER EXPERIENCE

33. Smartphone Background 3. SHARING IMPROVING THE PLAYER EXPERIENCE

34. Smartphone Background 3. SECRET ACHIEVEMENTS IMPROVING THE PLAYER EXPERIENCE

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