The document discusses the definition and evolution of craft beverages, highlighting the growth of craft beer and soda. It emphasizes the importance of quality ingredients, local sourcing, and community connection in crafting products. The text also outlines various types of wines and beers, showcasing their characteristics and qualities.

1. CRAFT SODA
Sluys
International NV

2. CRAFT CONTENT
WHAT
1
DEFINE
2
3
CONTACT
54
SUCCESS SERVICE

3. WHAT IS CRAFT?
A craft requires particular skill
and knowledge.
A product made
skillfully by hand.
Made with care, skill, or
ingenuity.
No clear definition.
Relates to food or drink
made in a traditional or
non-mechanized way by
an individual or a small
company.
No clear definition.
Craft is tricky to define.
Few examples:
Organic, locally-sourced,
creatively produced, hand-made,
quality ingredients, small-batch
To Producers
In Dictionary To Consumers

4. Craft (Beer) Example
From Grassroots Homebrewing to the Rise of Craft
Championed by the People

5. Sumerians, Egyptians and
Chinese all made beer or beer
like beverages
The start of modern craft
beer revolution
The start of homebrewing
The rise of U.S. Craft Beer:
1,102 craft breweries
5.3 million barrels
333 new microbreweries
The start of modern
microdistilling
The Ontrend
Edge:
7000 B.C.
1960s
1970s
1980s
1996
2000 -
Craft Distillery
Redesigning Gin, Whiskey, Rum,
Vermouth etc...
Redefining
Craft Soda
Evidence of crudely distilled
alcoholic beverages, liquors
made from rice and mare’s milk
800 B.C.
Beer becomes widespread in
Europe
500-1000
“Aqua vitae” becomes
recreational
1500-1600

6. Passion Of The Craft
Self-Expression In A Bottle

7. DEFINING CRAFT
Informal Definitions
“Micro” brewers brewing and distilling
locally in small batches.
Size
Ownership
Production Methods
Privately and/or fan-owned.
Traditional or experimental
techniques
No legislative
definition
Connected Experience
Experimental
Ingredients and combination
Local, history, face to the brand

8. SUCCESS RESTS ON
QUALITY
HONEST AND RELEVANT
INNOVATION
TO BE CONNECTED
PASSION, CARE & RESPECT
SPECIALITYHISTORY

9. Crafted by people using
responsible methods.
Consumers are getting back to
real, old-fashioned values & ethics
and sustainable sourcing.
Craft tells a story – about the
varietals used, the fermentation
process, the barrel or vat types,
the terroir that’s unique to where
the grapes are grown.
People value real, human
connection, family and local
community.
Products committed to a certain
responsible, sustainable sourcing,
and are acutely aware of the
ingredients.
Supports local products, locally
sourced ingredients and local
communities.
Consumers want to buy from
people they know, who will
employ people of the community
and invest in the community.
ConnectionResponsibility Community
Product that showcases attention
to detail, quality and the creators’
passion for their craft and how it
is made.
Made with passion and care
L O V E
Passion and Care
Craft respects the sacred art
of brewing/distilling and
authenticity.
Craft differentiates simply by
making the product better.
Flavour and Taste
CRAFT’S FIVEFOLD SUCCESS

10. Blue Craft Menu
Real Ingredients, Real Experience,
Real Moments, Real Drink

11. WINE MENU
Craft & Local
Merlot
2015, Chile
€28.00
An elegant wine of yellow-green color, with expressive
aromas of quince, apple and hazelnut notes intertwined
with subtle hints of oak and vanilla.
Pinot Noir
2013 New Zealand
€59.00
Kiwa Pinot Noir is bright ruby red in color. The bouquet
has complexity with notes of black cherries and plum
fruit. There is a lovely softness and texture in the mouth.
Red Wine
Malbec
2012, Argentina
€24.50
Bright medium ruby. Deep, ripe aromas of black cherry,
blackberry, bitter chocolate and licorice, lifted by a
violet topnote.
Chardonnay
2014, France
€24.50
A grape variety unique to the Languedoc. We are big
fans of it, hence it is our house wine. This a beautifully
crisp and fruity wine.
Pinot Gris
2010, Italy
€39.99
This Pinot Grigio from a family run vineyard on the
banks of the Piave river has a bouquet of tropical fruits
with hints of pineapple and lemon.
Rioja
2014, Spain
€25.50
Excellent medium-bodied wine from the banks of the
River Rhine. Plenty of upfront fruit making this a great
wine to enjoy on its own or with lamb.
Chianti (organic)
2015, Italy
€34.00
Aged in stainless steel tanks for 6-8 months and then
aged in bottle for at least 2 months before it is released.
A wine that is robust and jammy, with hints of tobacco.
Chardonnay
2012 California
€35.99
Enticing aromas of ripe apple, bright citrus and melon
are layered with creme brulee, baking spices and a
touch of butter.
White Wine

12. BEER MENU
Dark Ale €10.00
The nose is restrained and mild, carrying dark sugars,
alcohol, and raisins, but the palate really blossoms,
with deliciously rich flavors brought out by lively
carbonation, with mild esters and low bitterness.
There’s a spicy hint of alcohol in the finish.
IPA €14.50
A well-hopped black IPA with a light creamy tan head.
Aroma is of roasted malts with hints of gooseberry. The
beer has a sweet fruity flavour with a good roasted malt
and coffee bitterness.
Amber Lager €6.00
Woody, lemony hops with some floral character
contribute to a nose that is light but pleasant. An
intensely creamy mouthfeel presents a good pile of
flavor hops, unobtrusive malt, and good bitterness.
IPA €5.50
An intense citrus hop character jumps from the glass
here, with focused grapefruit and orange tea aromas.
Big bitterness is tempered only slightly by light malt
presence with big flavor hops.
Rye Ale €12.50
The flavour is markedly organic and natural, with a
simple but pleasing intermingling of hops and grain
blends.
Blond Ale €14.70
First, a refreshing, sparkling effect on your tongue,
followed by a mild bitterness enhanced by a spiciness,
that finishes with a sweeter sensation. A good nose
recognizes the hops, in combination with fruity esters.
Pilsner €13.00
True Pilsner style brewed with premium Australian
malt and authentic Czech saaz hops. Has a spicy floral
aroma and a clean rounded palete with a bitter finish.
Lager €5.5
The skunk is mild, though, and the light, sweet malt
supports a soft bitterness and medium mouthfeel with
some nice hop character.
Craft & LocalDraught
Bottle

13. Indian Tonic €2.50
Spiced Gin €8.00
This gin oers a peppery kick, with the malted barley
introducing a warming aftertaste, with earthy notes of
ginger, liquorice & cardamom.
London Dry Gin €9.50
Earthy, crisp, sophisticated gin from
Leicestershire. There are 11 botanicals in this citrus-
focused spirit.
Floral Gin €8.00
47 botanicals make for an unrivaled complexity. Crisp
with a sweet floral aroma.
Modern Classic Gin €9.50
The first and only Islay-produced gin featuring 31
otanicals. The distillery encourage drinkers to play
about with the garnish for this botanical tipple!
Premium Mixer €2.50
Botanically brewed €2.50
Craft & LocalGin
Tonics
Fruity Gin €13.50
Using Valencian Tangerines, the small-batch, copper pot
distilled gin has been crafted by generations of gin
experts.
Herbal Gin €15.00
FEW Breakfast Gin is so called because it’s a great first
drink of the day – aromatic and light. The botanicals
include orange, bergamot and juniper, as well as Earl
Grey tea, leading to a gin with a note of cinnamon on the
finish.
GIN MENU

14. CARBONATED SOFT DRINKS
Cola €2.50
Soft Drinks
Lemon €2.50
Orange €2.50
Ice Tea €2.50
Craft & Local

15. Crafting Soda
The Return Of Soda Jerk

16. CRAFT SODA
Definition
Authentic
Ingredients
Artisan Connected
Quality
Passion

17. WHY THE POPULARITY?
Bottled in small batches and contain
natural ingredients, preferring natural
sweeteners like pure cane sugar, stevia, and
honey.
Craft reflects the places where they are
made and gives an opportunity to connect
with local communities, character and
flavour.
Consumers’ preference to be connected
with clean, natural ingredients and
local products will drive the demand
for craft sodas.
Storied, Personal, Unique
CRAFT SODA

18. OUR SERVICES
Craft Builder
Co-developing craft sodas from the start of your journey
Added Vitamin
Added Mineral
Added Juice
No Juice
Sugar
Sweetener
Added Natural Colour
No Colour
FLAVOUR
BEVERAGE
EMULSION
DRINK
CONCENTRATE
+

19. Lemon Thyme
Rose Lemonade
Orange Vanilla
Recent Concepts
Ontrend!

20. Contact

21. Sluys International NV
Nijverheidsstraat 1
2570 Duffel, Belgium
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